VIEWS: 5 PAGES: 1 POSTED ON: 1/29/2012
Tuesday, January 20, 2004 have signed leases with Fashion Gallery maybe sees the retailer want- Industry Gallery, which is housed in ing are two different things.” the Southwestern Plaza building at John Sughrue, who heads the real 1807 Ross Ave, near the Nasher estate firm developing Fashion Sculpture Center and the Dallas Industry Gallery, recognizes that the Museum of Art. The arrival of differ- multiple-venue scenario will not be ent brands means that consumers as simple as it is in Los Angeles, soon may find a broader array of which has four marts directly across designer clothing at shops that buy the street from one another. But he wholesale in Dallas. said he suspects that buyers will still “New and upcoming lines have appreciate having an alternative to been very difficult for me as a buyer the big venues and large-scale hotels to find at Dallas markets,” said Fort along Stemmons Freeway. Worth merchant Amy Hooper, who “Those are big boxes, big hotels scours New York for most of the — everything is big,” he said. “Then items she sells at her A. Hooper & came the boutique hotels, the bou- Co. boutique in the Chapel Hill shop- tique airlines, the boutique art house ping center. “I’m excited just to have theaters. And now we’ve got a bou- more of a selection of contemporary tique fashion merchandise mart.” clothes now” with the opening of the Sughrue’s firm, Dallas-based new Dallas mart, she said. Brook Partners, initially redeveloped Popular designers represented at Southwestern Plaza as a hub for tech- Fashion Industry Gallery include nology firms. But after the tech bust, Garfield & Marks, Jack Spade, Sughrue needed a new tenant base Nanette Lepore, Paul Frank, Tracy for the former insurance company Reese and Trina Turk. building, which was erected in the The second phase is under con- 1960s. struction. It is expected to hold Last May, he was approached by between 80 and 100 showrooms, plus Collier and other Apparel Mart ten- space for new designers to hold tem- ants who thought that the property porary exhibits showcasing their prod- might be a good site for a new mart. ucts. Soon after, Brook Partners commit- SPECIAL TO THE STAR-TELEGRAM/BILL JANSCHA The Dallas Market Center still ted $6 million to redesign a portion Lori Weed moves a rack of clothes at the Tommy Bahama clothing showroom at the new Fashion Industry Gallery, a plans to house more than 12,000 of the 5-story building as a fashion smaller fashion center in Dallas’ arts district. apparel lines, including Dana center, and former Apparel Mart ten- Buchman and Oscar by Oscar de la ant Gavin Smith was hired as direc- Renta. But it, too, is making changes. tor. After the January apparel show, the The new showrooms have the feel campus’s 1.8 million-square-foot of a loft, with sliding mesh-steel International Apparel Mart will doors and artistic touches. For exam- close, and tenants will move to a ple, mosaic tile panels that decorated revamped portion of the World the building for decades hang in the Trade Center, another building on tenant lounge. The project will also the property. include a courtyard park and a cafe Critics of the Dallas Market open to tenants and the public. Center say the huge Apparel Mart “My space will be a little bit stopped resonating with contempo- SoHo-looking,” said new tenant Greg John Sughrue, rary clothing buyers over the past Mider, a former Apparel Mart lease- left, heads the five to 10 years as boutique-style holder. “My entire wall is red brick, real estate firm marts in Los Angeles and New York and I have a big window that over- developing gained more appeal. looks the park, so I have all the natu- Fashion Industry Suzanne Collier, a Dallas Market ral light.” Gallery. With him Center leaseholder for 11 years, said The boutique atmosphere should are J. Gavin she could not accept the growing go far with buyers of contemporary Smith, center, the number of vacancies and declining apparel. gallery’s director, reputation of the Apparel Mart and “Clothing markets are all about and Lyle Burgin. did not think management could asthetics,” said Drea Ranek, co-owner reverse the trends by moving tenants of Lusso, a clothing and furnishings SPECIAL TO THE STAR-TELEGRAM/ to the World Trade Center, which is boutique in the St. Louis area. Lusso BILL JANSCHA known for its gift markets. After has not yet sent buyers to Dallas — spending several years pressing for most of its merchandise is purchased change, she decided to leave. in New York and Los Angeles — but “I really feel like the gift business Ranek said the opening of Fashion A smarter had been a more lucrative business Industry Gallery has piqued her for them during that period, and the interest in coming to Texas for a wholesalers in the clothing business wholesale show. became basically stepchildren,” Monica Zionce, a buyer for the Collier said. “I thought [the World Barbara Jean fashion boutique in Trade Center relocation] was an Little Rock, Ark., has made reserva- answer to empty floors in a gift mar- tions for the January show in Dallas. mart ket.” “I’m only coming for the day, and Dallas Market Center managers I’m going to have to start out at the Tenants of a do not deny that recent retail trends gallery and make my way over to the have made it difficult to keep the Dallas Market Center,” she said. For breakaway wholesale Apparel Mart full and vibrant. the March show, which is larger than Between the consolidation of the January show, Zionce may have fashion venue believe retail chains, a move toward central- to extend her trip by a day to cover ized purchasing systems and a grow- all the bases. smaller may be better ing emphasis on private-label brands, But Zionce has few concerns many traditional sources of the about the inconvenience of visiting wholesale clothing business have two sites, saying that the extra time dried up. would be well worth the opportunity By HEATHER LANDY wholesaler looking for a fresh idea. Dallas. Among the initial 35 tenants: “Obviously we saw the need to to find new lines that might other- STAR-TELEGRAM STAFF WRITER Last year, a small group of unsatis- Findings, which decided that the new make changes and reinvent the wise never have come to Dallas. DALLAS — As the Texas sales fied Dallas Market Center tenants mart could easily replicate the plush apparel industry in Dallas,” said If Fashion Industry Gallery flour- representative for more than a dozen decided to break away from the 40- surroundings and quiet atmosphere Cindy Morris, chief operating officer ishes, buyers eventually may have contemporary designers, Stacie Fox year-old mart on Stemmons Freeway at the Hotel ZaZa. of the Dallas Market Center. The more than just two venues to stroll made an unusual decision when it and form a smaller fashion center in The new venue may cause confu- Apparel Mart building had become though during the Dallas wholesale came time to court buyers from the city’s arts district. They say the sion for those accustomed to the “much larger than what was needed shows. clothing boutiques across the new space, owned by the same real one-stop-shopping experience of the to serve the industry,” she said. “There are now four buildings in Southwest. estate firm that developed Dallas’s Dallas Market Center, which also For buyers attending both venues, Los Angeles,” Sughrue said. “So Instead of leasing a showroom at popular Magnolia Theatre, has a holds large wholesale shows for gifts, Fashion Industry Gallery will provide there’s a precedent to think that if the Dallas Market Center, the cam- sharp focus on upscale labels and a accessories and furnishings. But sup- transportation for the short ride to we’re wildly successful, which we pus of immense buildings where $7.5 provides a hip setting befitting the porters of Fashion Industry Gallery the Dallas Market Center. But Morris think we will be, then other boutique billion in wholesale transactions are urban image of the contemporary say the boutique-style mart should warned that the splintering in Dallas marts will open” in Dallas with nich- conducted each year, she displayed collections they sell. help Dallas regain some of the cachet still may be troublesome for clients. es that go beyond contemporary her wares in a rented suite at the Their efforts will be realized this lost in recent years to fashion marts Buyers “don’t want to have to apparel. nearby Hotel ZaZa. week with the grand opening of in New York, Los Angeles and even drive around and source product out Fashion Industry Gallery, which will regional venues such as Atlanta. Heather Landy, (817) 390-7725 Findings, the Los Angeles firm — they want to go to one venue,” she firstname.lastname@example.org through which Fox represents high- bring wholesale buyers to its show- More than a dozen agents and said. “What we see the retailers fashion labels such as LoyandFord rooms for the five annual women’s designers who had not been partici- wanting and what Fashion Industry and Rozae Nichols, was not the only apparel markets that draw retailers to pating in the Dallas apparel shows
"A Smarter Mart"