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					Title:
7 Reasons You Need To Blog For Your Business

Word Count:
571

Summary:
If you are not blogging for your business then you should be. While many
people simply dismiss blogging because of its description as a web diary
they are missing a lot of traffic and revenue generating opportunities
every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a
content management system and/or an easy web site template. Blogging
software allows you to begin posting your content to the Internet in
min...


Keywords:
business, start business, home business, internet business, work at home,
ecommerce, work from home


Article Body:
If you are not blogging for your business then you should be. While many
people simply dismiss blogging because of its description as a web diary
they are missing a lot of traffic and revenue generating opportunities
every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a
content management system and/or an easy web site template. Blogging
software allows you to begin posting your content to the Internet in
minutes and when you harness that ability with an RSS feed you have a
powerful traffic magnet.

I have come up with 7 reasons why every business should have a blog and
RSS feed.

1. Publishing a regularly updated blog helps you keep in touch with your
existing audience and/or customer base. You can publish updates, news, or
thoughts in your blog as well as answer questions.

2. A blog can help you attract new customers. Your blog entries (posts or
articles) will become fodder for the search engines and will attract new
visitors. If your blog answers the visitors question or attracts their
interest you have just found another qualified lead.

3. Blogs and RSS feeds often rank higher in search engines than
traditional web sites. Search engines love blogs and RSS feeds. If you
design your blog properly then every time you update it the search
engines are notified. Even if you don't regularly ping most search
engines will revisit blogs more frequently. Plus the very organization of
a blog lends itself to spidering and good search engine ranking.
4. Blogs can help you establish or build your reputation in a particular
field. As your blog grows you will demonstrate your knowledge in your
chosen niche.

5. Blogs and RSS feeds are good revenue streams. You can add pay-per-
click ads, affiliate ads, or sell ad space on your blogs. In fact, many
PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don't want to put
any advertising on your blog you can use it to promote or capture leads
for your own programs. These are great leads as the fact that they came
from your blog means they are already interested in your topic and
predisposed to your individual message.

7. Creating your own blog is the easiest way to establish a presence on
the Internet and creating an RSS feed is even easier. In fact, it is also
the cheapest way to get started on the Internet as there are a number of
free blogging sites out there. I started out with http://blogger.com and
usually recommend them but have heard others point to several other top
blogging sites as well. The blogging software that I now use is WordPress
and also happens to be free. In fact, most web hosts now offer WordPress
(or other free blogging software) as a free site add-on through
Fantastico. Installing WordPress from scratch is quick and easy but
Fantastico makes it even easier. Blogs created at Blogger have an RSS
feed created for them and WordPress also creates feeds in several
variations automatically.

As you can see there are several benefits to starting your own blog and
RSS feed. If you can count that many benefits from an Internet marketing
technique that is also free and easy then you are foolish not to begin
using it for yourself.

				
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posted:1/29/2012
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