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					                                                          First View:
                                       Scan and Diagnostic
                                  Winter Park, Florida ■ June 11, 2008




First View:
Regional Entrepreneurship
Scan and Diagnostic
Teresa Barber
Manager – Regional Strategies & Transformation
June 11, 2008 ■ Winter Park, Florida
Bush Executive Center ■ Rollins College

                                                     1
                                                                              First View:
                                                           Scan and Diagnostic
                                                      Winter Park, Florida ■ June 11, 2008



Regional Diagnostic                             Regional Scan
           Part I: Market, Partnerships, and Regional Performance

                            Confidential Discussion

Part II: Enterprise and Unique                  Part II: Resources, Tools, and
Perspective                                     Partners
Shared Discussion                               Shared Discussion

Part III: Resources, Tools, and
Partners
Shared Discussion


                                                                         2
                                                           First View
                                                          First View:
                                       Scan and Diagnostic
                                  Winter Park, Florida ■ June 11, 2008



Regional Diagnostic: The Targets
Service Providers
Leaders in Entrepreneurship
Stakeholders in the Regional System
Ongoing Target Accumulation




                                                     3
                                                           First View
                                                          First View:
                                       Scan and Diagnostic
                                  Winter Park, Florida ■ June 11, 2008



Regional Scan: The Targets
Chambers of Commerce
Economic Development Organizations
Higher Education, Workforce
Stakeholders in the Regional System




                                                     4
                                                                                 First View
                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I
Market, Partnerships, and Regional Performance (A confidential discussion)

                Participants Provided Multiple Responses
Shared Rate |
                Reflects the occurrence of a Response (R) among all Participants (P)
 | Columns
                For each Item, % = R / P; Cumulative of all exceeds 1.0


  Exclusive     Reflects Single-Response Prompts; 1 Response per Participant
   Rate |
    |Pies       Cumulative totals 1.0




                                                                           5
                                                                                 First View
                                                                                First View:
                                                                Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                             Q2
2. What do you personally view as the Central Florida Region?


                                      25%     “Seven Counties”          •“Strategic”
                    20%         10%
           23%                                                          •“Maturing”
                          18%
 25.00%                                       “Along/Around Interstate •“Growing”
                                              4” or “Across the Center of
 20.00%                                       the State”
                                              “The Orlando Area” or “The
 15.00%                                       Orlando Counties”

 10.00%                                       “23 Counties” or “FHTCC
                                              Footprint”
 5.00%
                                              Other, Geographic
 0.00%

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                                                                                       First View
                                                                                      First View:
                                                                 Scan and Diagnostic
                                                           Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                                    Q3
3. What is/who is an entrepreneur?


                                                         Has an Idea, Dream
                  53%

 60%                    38%                              Seeks Opportunity, ROI

 50%                          30% 28%                    Takes Risks

 40%                                    18%              Starts a Business
 30%                                          10%
                                                    8%   Has Passion
 20%
                                                         Seeks Autonomy
 10%
                                                         Not Necessarily a
  0%
                                                         Business Owner

                                                                                  7
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                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                             Q4
4. Is there a difference between a small business and an entrepreneurial agenda?




               29%




 •“Lots of Overlap”                                            71%
 •“Directly Related”
                                      Yes   No

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                                                                                     First View:
                                                                  Scan and Diagnostic
                                                             Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                                  Q5
5. Pertaining to Entrepreneurship: Considering Central Florida as 7 counties (Brevard,
Lake, Orange, Osceola, Polk, Seminole, and Volusia), what are the greatest strengths
or assets we currently have in place for entrepreneurial success?

                                              Network of Entrepreneurial
           61%
                      53%
                                              Support
70%                                           Workforce, Education System
60%
                            29%
50%                               23%         Entrepreneurial Climate
                                        21%
40%
30%
                                              Active, Growing Clusters
20%
10%
                                              Collaboration and Cooperation
 0%



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                                                                                First View:
                                                              Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                             Q6
6. Would you have answered this question (5) the same way in 1998 or 1988? Why?
   Why Not?


             1988                                        “…it’s come a long way
  13%
                      16%
                                                 1998
                                                          in the past 10 years.”
                                           10%
                                                                        37%

   71%
      Yes    No     Uncertain
                                    53%
                                           Yes   No     Uncertain



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                                                                                         First View:
                                                                        Scan and Diagnostic
                                                                 Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                                      Q7
7. Pertaining to Entrepreneurship: Considering Central Florida as 7 counties (Brevard,
   Lake, Orange, Osceola, Polk, Seminole, and Volusia), what are the weaknesses or
   missing assets?

                                              Capital (Access and Awareness)
         37%
                 32%
40%
                                              Regional Collaboration,
35%
                                              Cooperation
30%                    16%                    Transportation
25%                          13%
                                   11%
20%                                      8%   Entrepreneur-driven Public Policy
15%                                           and Government Support
10%                                           Reliance on Service/Tourism
5%                                            Economy
0%                                            Perception of Service/Tourism
                                              Economy
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                                                                                  First View:
                                                               Scan and Diagnostic
                                                          Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                               Q8
8. Are these assets readily available, remediable?


               10%
                                                          33%




     57%

    Yes, Absolut ely.            Yes, w it h Ef f ort .
    No.

                                                                            12
                                                                                  First View
                                                                                 First View:
                                                              Scan and Diagnostic
                                                         Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                              Q9
9. How would you know if Central Florida has the Best Regional Entrepreneurship
   System in the Americas?

        45%                         Data

45%
40%                                 Active Investment
                24%
35%               21%
30%                  18%
                       16%          Media and Peer Recognition
25%
20%
15%                                 See, Feel the Entrepreneurial
10%                                 Climate
5%
0%
                                    Would Not Know



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                                                                              First View:
                                                           Scan and Diagnostic
                                                      Winter Park, Florida ■ June 11, 2008



Diagnostic: Part I                                                           Q10
10. Pertaining to Entrepreneurship: How do you think we stack up as a Regional
  System today?

                               2%     5%
               16%

                                                            32%




                45%
             The Best                 Among the Best
             Getting There            Not Well
             Uncertain


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                                                                                    First View
                                                                                   First View:
                                                                 Scan and Diagnostic
                                                           Winter Park, Florida ■ June 11, 2008



 Diagnostic: Part I                                                               Q11
 11. Pertaining to Entrepreneurship: What recommendations would you make for
   strategies or enterprise goals for a Regional System?

                                     Regional Collaboration to Enhance,
        43%                          Expand
45%                                  Improve Access to Funding
40%
35%           23%                    Establish Metrics, Collect Data
30%                 17%
25%                    14% 14% 14%
                                     Promote Talent
20%
15%
                                     Market, Promote Visibility of
10%
                                     "Hidden Gems"
 5%
0%                                   Promote Higher Ed Tech and
                                     Research Efforts

                                                                             15
                                                                           First View
                                                                          First View:
                                                          Scan and Diagnostic
                                                  Winter Park, Florida ■ June 11, 2008



Diagnostic: Part II
Enterprise and Unique Perspective (A shared discussion)

A brief look at top issues…




                                                                    16
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                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Diagnostic: Part II                                                            Q3
3. What key goals are of top importance to your Enterprise’s Success?


                    •Economic Impact and Vitality (Metrics to Evaluate)
                    •Business Tools and Guidance
                    •Top-Notch Research
                    •Growth of Investment in the Region




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                                                                               First View:
                                                            Scan and Diagnostic
                                                       Winter Park, Florida ■ June 11, 2008



Diagnostic: Part II                                                           Q4
4. What key goals are of top importance to your Market’s Success?


                    •Economic Impact
                    •Financially Viable, Successful Businesses
                    •Access to Funding, Capital
                    •Talent




                                                                         18
                                                                               First View
                                                                              First View:
                                                           Scan and Diagnostic
                                                      Winter Park, Florida ■ June 11, 2008



Diagnostic: Part II                                                          Q5
5. Pertaining to Regional Entrepreneurship: What key goals are of top importance to
   the Region’s Success?

                    •Economic Diversification
                    •Recruiting, Retaining Top Management Talent
                    •Economic Impact of Small Business
                    •Regional Collaboration and Cooperation
                    •Transportation Improvement

“Building that ecosystem. We have to have a place where
entrepreneurs can thrive and learn from each other.”
                                                                        19
                                                                                 First View
                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Diagnostic: Part II                                                            Q8
8. Pertaining to Entrepreneurship: Are there missing partners or resources that are
   essential to top-notch performance of your enterprise?

                46%

   50%
                              20%      17%
   40%                                                    14%
                                                  6%
   30%                                       6%

   20%

   10%
    0%

         Funding, Access to Capital    Regional Collaboration
         Talent, Leadership            Policy Advocacy
         Marketing                     No

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                                                                                     First View
                                                                                    First View:
                                                                Scan and Diagnostic
                                                          Winter Park, Florida ■ June 11, 2008



Diagnostic: Part II                                                              Q10
10. Pertaining to Entrepreneurship: How do you think we stack up as a Regional
  System today?
         From Confidential Part I                      From Shared Part II

                                                                 3%
                  2%   5%                      20%
   16%                                                                              23%

                                        32%




    45%                                                   54%

  The Best             Among the Best         The Best             Among the Best
  Getting There        Not Well               Getting There        Not Well
  Uncertain



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                                                                             First View
                                                                            First View:
                                                         Scan and Diagnostic
                                                    Winter Park, Florida ■ June 11, 2008



Diagnostic: Part III Top Issues
Resources, Tools, and Regional Performance

Thirty Resources and Tools – “How Often are you called on for this?”

Partnerships and Partner Awareness – “Who do you turn to? Turn clients to?”




                                                                      22
                                                            First View
                                                           First View:
                                        Scan and Diagnostic
                                   Winter Park, Florida ■ June 11, 2008



Scan: The Tool
Ashley Zayas               Allison Kruczek
Intern – Rollins College   Intern – Rollins College
Chambers, EDOs             Higher Education Targets




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                                                    First View
                                                   First View:
                                Scan and Diagnostic
                           Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs : HIGHLIGHTS
Ashley Zayas
Intern – Rollins College




                                             24
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                                                                                 First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs: Part I                                                   Q2
2. What do you personally view as (what is encompassed in) the Central Florida
   Region?

                    •7 Counties
                    •Center of the State from Coast to Coast
                    •Through the I-4 Corridor




                                                                          25
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                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs : Part I                                                  Q5
5. Pertaining to Entrepreneurship: Considering Central Florida as 7 counties (Brevard,
   Lake, Orange, Osceola, Polk, Seminole, and Volusia), what are the greatest
   strengths or assets we currently have in place?

                     •Tourism, Attractions, Weather
                     •Population, Growth, Diversity, Quality of Life
                     •Schools, Colleges, Universities




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                                                                                First View:
                                                              Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs : Part I                                                  Q7
7. Pertaining to Entrepreneurship: Considering Central Florida as 7 counties (Brevard,
   Lake, Orange, Osceola, Polk, Seminole, and Volusia), what are the weaknesses or
   missing assets?

                     •No Centralization of Resources
                     •Lack of Venture Capital, Funding
                     •Transportation              ●Higher   Education




                                                                          27
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                                                                             First View:
                                                          Scan and Diagnostic
                                                     Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs : Part I                                               Q8
8. Are these assets readily available, remediable?



                        YES. (strong majority)

                                   •Counties, Chambers need to communicate,
                                    Work Together
                                   •Someone needs to take on a Leadership Role
                                   •Assets are available…
                                    If you know WHO to Ask



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                                                                                  First View
                                                                                 First View:
                                                              Scan and Diagnostic
                                                         Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs : Part I                                                   Q9
9. How would you know if Central Florida has the Best Entrepreneurship System in the
   Americas?


                       Benchmarking. (strong majority)

                                  • Look at Chamber Memberships
                                  • Look at New Start-ups




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                                                                             First View
                                                                            First View:
                                                         Scan and Diagnostic
                                                    Winter Park, Florida ■ June 11, 2008



Scan | Chamber, EDOs : Part I                                              Q11
11. Pertaining to Entrepreneurship: What recommendations would you make for
  strategies or enterprise goals for a Regional System?


                   •One organization needs to bring all counties together
                   •Let people know assets are available
                   •One centralized resource for entrepreneurs




                                                                      30
                                                    First View
                                                   First View:
                                Scan and Diagnostic
                           Winter Park, Florida ■ June 11, 2008



Scan | Higher Education : HIGHLIGHTS
Allison Kruczek
Intern – Rollins College




                                             31
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                                                                                 First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Scan | Higher Education: Part I                                                Q2
2. What do you personally view as (what is encompassed in) the Central Florida
   Region?

                    •Same as a “super region” or the Florida High Tech
                     Corridor
                    •7 Counties
                    •The Center of the State, from Coast to Coast




                                                                          32
                                                                                 First View
                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Scan | Higher Education : Part I                                               Q5
5. Pertaining to Entrepreneurship: Considering Central Florida as 7 counties (Brevard,
   Lake, Orange, Osceola, Polk, Seminole, and Volusia), what are the greatest
   strengths or assets we currently have in place?

                     •Vision
                     •Leadership
                     •Networking Capabilities




                                                                          33
                                                                                 First View
                                                                                First View:
                                                             Scan and Diagnostic
                                                        Winter Park, Florida ■ June 11, 2008



Scan | Higher Education : Part I                                               Q7
7. Pertaining to Entrepreneurship: Considering Central Florida as 7 counties (Brevard,
   Lake, Orange, Osceola, Polk, Seminole, and Volusia), what are the weaknesses or
   missing assets?

                     •Lack of Cohesiveness
                     •Lack of Support from Government
                     •Our Scope is Limited to a Small Region




                                                                          34
                                                                              First View
                                                                             First View:
                                                          Scan and Diagnostic
                                                     Winter Park, Florida ■ June 11, 2008



Scan | Higher Education : Part I                                            Q8
8. Are these assets readily available, remediable?



                        YES. (strong majority)

                                   • Through Collaboration and Communication




                                                                       35
                                                                                First View
                                                                               First View:
                                                            Scan and Diagnostic
                                                       Winter Park, Florida ■ June 11, 2008



Scan | Higher Education : Part I                                              Q9
9. How would you know if Central Florida has the Best Entrepreneurship System in the
   Americas?



                    •Internationally Recognized
                    •Noted by Industry Experts
                    •Indicators, Benchmarking




                                                                         36
                                                                             First View
                                                                            First View:
                                                         Scan and Diagnostic
                                                    Winter Park, Florida ■ June 11, 2008



Scan | Higher Education : Part I                                           Q11
11. Pertaining to Entrepreneurship: What recommendations would you make for
  strategies or enterprise goals for a Regional System?


                   •Convene a Council, Hold Quarterly Meetings
                   •Bring Partners Together; Hold a Good Think Tank
                   •Don’t Limit Our Scope to 7 Counties… Include Tampa




                                                                      37
                                                                      First View
                                                                     First View:
                                                  Scan and Diagnostic
                                             Winter Park, Florida ■ June 11, 2008



                    Regional Collaboration
                        & Leadership




Capital: Access &      What Is An                      Marketing &
  Awareness           Entrepreneur?                  Communications




                    What Does “The Best”
                          Mean?



                                                               38
                                                                        First View
                                                                       First View:
                                                    Scan and Diagnostic
                                               Winter Park, Florida ■ June 11, 2008



From Data  To Key Issues
Your Passport to Breakout Sessions

Identified with the help of the eTeam

Regional Collaboration & Leadership     Marketing & Communication
Dr. Michael Bowers
Ms. Allison Kruczek                     Ms. Wendy Kurtz
Ms. Ashley Zayas

What does “The Best” Mean?              Capital: Access & Awareness

Mr. Ed Timberlake                       Mr. Waymon Armstrong



                                                                 39

				
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