Department of Management Science
Title: Development of Standard Marketing Data Models and the Global Marketing
Information System (II)
Principal Investigator: Charles V. Trappey
Sponsor: National Science Council
Keywords: Quick Response, Electronic Ordering System, ARIS, Active Server Pages,
Electronic Commerce
Suppliers, regardless whether they are manufacturers or distributors, must be
responsible for reducing the ordering process time in order to successfully implement
QR (Quick Response). Electronic ordering systems (EOS) are useful tools that can help
retailers procure products through the Internet, and also standardize the format of data
used in the distribution channel. A current problem is that many store managers are
adverse to new technology such as EOS and re-order stock by phone even though
Internet based systems provide greater advantages. This research studies drug stores as
an example to define the factors that inhabit the managers’ decision to order products
via the Internet.
After careful analysis of these factors, a Web-based EOS is designed that
automatically stores the ordering data in a supplier's database while offering a paperless
and 24 hour open service environment. The ARIS concept is applied to model the
process, data, function, and organization views for the EOS system. Active Server
Pages (ASP) technologies help to establish dynamic and interactive Web pages for the
drug store merchandise ordering system. Using digital signature and Secure Socket
Layer (SSL) protocol can reduce the barriers to adoption and is considered into the
design of ordering process. And, the evaluation survey found that psychological barrier
is the obstacle on the road to Electronic Commerce.
NSC 89-2416-H009-043 (89R269)
-------------------------------------------------------------------------------------------------------
Title: Customer Resource Management (CRM) and Call Center Technology
Principle Investigator: Charles V. Trappey
Sponsor: National Science Council
Keywords: E-Commerce, Call Centers, Customer Services, Call Center Operations,
Call Center Technology, Help Desks, Telemarketing Centers, Reservation
Centers, Quality Assurance, Data Mining
The objective of this research is to provide an in-depth study of knowledge
management in contemporary call centers and create prototype solutions in the area of
customer e-mail support, customer care on the web, interactive voice response, and
computer-telephony integration (voice-data integration). The project will report on
global practices and technology, define call center processes and data collection
1
techniques, develop an Internet based customer care system, study the implementation
of a web-based customer care center in the business environment, create online training
materials and resources, and develop a benchmark for call centers.
NSC 89-2213-E009–158 (89R037)
-------------------------------------------------------------------------------------------------------
Title: Planning of Total Environmental Policy – Construct Industry Environmental
Accounting System (First Year)
Principal Investigator: Hwa-Rong Shen
Sponsor: Executive Yuan Environmental Protect Agency
Keywords: Industry Environmental Accounting System, Environmental Cost.
Industry Environmental protection Expenditure can be use to measure the concern
degree of the country and can be measure the competition ability of this country under
Environmental constrain. Also can be a base for prepare Green GNP. Therefore
Environmental protection Expenditure is a very important Environmental Quality
Index for many countries. If we have complete information of industry environmental
expenditure we can understand the aggresive degree of business for the Environmental
conservation and can reasonable allocate the limited economic resources.
So how to establish a Environmental accounting system that can be match the
need of Taiwan Industry and use to compare to other country is a very important issue.
To domestic enterprises, the research relating to the problems of environmental
cost is just in the beginning. However, environmental cost is so important as to
influence the governmental stipulation of industrial policies and the managerial
decision-making of enterprises as well, such as investment evaluation and product
pricing. Hence, how to measure the expenditure of environmental cost? Which are
related accounting items? How will they be expressed on the financial statement? The
extent of their influence to products or decision-making will require clarification and
understanding.
This research is base on a way of case study through a match by three companies
for making an equal discussion relating to its environmental cost Accounting system
form conceptual communication, design of documentary certificates, process planning,
setup of accounting items and disclosure of financial statement. The entire process can
be given as a reference to promoting environmental cost accounting system.
C89234（89.4.26~89.12.31）
------------------------------------------------------------------------------------------------------
Title：UMC Environmental Accounting System Plan
Principal Investigator：Hwa-Rong Shen
Sponsor：United Microelectronics Corporation
Keywords ： Environmental Accounting System, Environment Cost, Environment
Effect
2
Facing the impact from Environmental protection, Business need more and more
Environmental Accounting information to help them make decision. This information
include Capitalize investment for Machine ＆ Equipment. Operation expenditure for
maintence environmental Quality and effect from those effort.
UMC is the famous IC Company; they need Completed ＆ Sufficient
environmental financial information to do their internal Performance evaluation and to
increase their competition ability in the world.
This project aim to establish A Environmental Accounting System which base on
the “ Environment Accounting System Guideline－Year 2000 ” reported by Japan
Environmental Agency, and need of UMC.
Finally, we hope this system not only match the Generally Accounting Principle
but also have management function.
C89279（89.08.01-89.11.31）
-------------------------------------------------------------------------------------------------------
Title：An Asian-Option Pricing Approach Applied in Oil Hedging Trading
Principal Investigator：Her-Jiun Sheu
Sponsor：National Science Council
Keywords：Oil Hedging Trade, Asian Options, Trinominal Tree, Convenience Yield
Oil is the most important sole energy source. Organization of Petroleum
Exporting Countries (OPEC) dominates the supply of oil all over the world. This makes
crude oil prices very sensitive to the political situations in the Middle East. In recent
decade, derivatives have become increasingly important in the field of oil trading.
Futures and options are now traded actively on some exchanges. Especially, many
different types of options, such as exotic options are regularly traded at
over-the-counter by financial institutions and their corporate clients.
The regular oil options traded on NYMEX are so-called “American Options”.
Their payout depends on the value of underlying futures contract on maturity. By
contrast, there is a kind of popular trading tool, called “Asian Option”, which creates a
payout that depends on the average value of the underlying contract.
Currently, no complete analytic method has been proposed to value the asian
options (Ellis and Grupt, 1998). Hull and White (1990,1993,1995,1996) developed
trinomial tree approach to value a path-dependent option. Applying this methodology,
the mean-reverting path convenience yield change can be simulated in oil derivatives.
Adopting the early established stochastic hedging model (Yeh, Sheu and Wu, 1998b),
the value of the oil asian option could be more effectively estimated. Integrating the key
characteristic of oil option price, is suggested an appropriate oil hedging approach.
NSC89-2416-H009-024（89R055）
-------------------------------------------------------------------------------------------------------
3