FOR IMMEDIATE RELEASE
Increasing discretionary spending to drive Domestic Refrigerator Market in India, finds Netscribes
Netscribes (India) Pvt. Ltd. launches a report on the Domestic Refrigerator Market in India 2012 as part
of Netscribes’ Consumer Goods Industry Report Series.
Mumbai, India – Jan 27, 2012 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company,
announces the launch of its report Domestic Refrigerator Market in India 2012. The market has seen huge
transformation over the years starting from traditional direct cool refrigerators to the evolved frost free
refrigerators. Due to rising income levels and easy financing schemes, demand for such products is
witnessing steady growth.
The report begins with the market overview section that gives an insight into the consumer durable
industry, its market size and segments. This is followed by the overview of the domestic refrigerator
market in India which includes the market size and growth as well as the market share of major players,
with a brief description of the penetration level of various consumer durable products. Distinction between
various types of refrigerators on the basis of their mechanism and features is also included in this section.
Market share based on the type of refrigerator is provided. Domestic refrigerator exports and imports of
India have also been covered, both in terms of value and volume. Imports of refrigerator have declined in
the recent past; however, the decline is relatively stable in comparison to that of exports. Furthermore, a
Porter’s five forces model is provided to understand the competitive scenario prevailing in the domestic
An analysis of the drivers and challenges explains the factors leading to the growth of the industry.
Increasing disposable income has been one of the key factors augmenting the demand for domestic
refrigerators. In addition, growth in retail sector and improved social indicators such as increase in
discretionary spending also promotes the growth of consumer goods. Government initiatives aiming at
enhancing international trade coupled with relaxation of FDI policies provides many lucrative
opportunities for existing players to grow and expand. Furthermore, new financing strategies and
availability of credit have helped consumers to easily afford high priced consumer products. High input
costs and import duties are the major constraints faced by the manufacturers in this market. Environmental
hazards and poor response from rural areas have also restricted the growth of the refrigerator market.
The competition section starts with a price comparison across different brands of refrigerators. This is
followed by a bubble chart where the relative positions of the players are depicted with respect to their
revenue, net profit and market capitalization. It also includes profiles of the major players in the market
along with their financials. Key ratios and list of important contact persons are also listed. Key geographic
areas and major business segments are included as well. Key developments that have taken place in the
market have been identified. The recommendation section provides insights into the future outlook of the
market as well as proposes actionable insights expected to lead to a growth in the market.
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