Consumer Trends in the Bakery & Cereals
Market in Germany, 2011
This report provides the results for the Bakery & Cereals market in Germany from Canadean’s
unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG)
consumption habits, and forms part of an overall series covering all CPG product markets.
Marketers in the Bakery & Cereals market in Germany face a major challenge. Understanding market
size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable
specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Bakery & Cereals market in Germany
they account for and which consumer trends drive their behaviour, and as such allows the
companies to develop strong growth strategies.
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such the companies need to know what these trends are and be able to
• Detailed category coverage is provided, covering Baking Ingredients market, Baking Mixes market,
Bread & Rolls market, Cakes, Pastries & Sweet Pies market, Cereal Bars market, Breakfast Cereals
market, Cookies (sweet Biscuits) market, Dough Products market, Energy Bars market, Morning
Goods market, , and Savory Biscuits market.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and
consumption frequency for each product category covered.
Table of Contents :
1.1 What is this Report About?
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
List of Tables
Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate - EURO Vs. US$, 2011
Table 3: Population Profiles
Table 4: Germany Bakery & Cereals Value Share (%), by Age Groups, 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: Germany Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: Germany Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Consumer Trends in the Chilled & Deli Foods Market in Germany, 2011
Consumer Trends in the Dairy Market in Germany, 2011
Consumer Trends in the Ice Cream Market in Germany, 2011
Consumer Trends in the Prepared Meals Market in Germany, 2011
For Related reports Plz Follow the Link:
http://www.aarkstore.com/search/viewresults.asp?search=Bakery & Cereals Market
From: Aarkstore Enterprise
Contact: Marketing Team