This is a simple Martial Arts School Business plan template. It is designed for you to customize for your own particular market. However, much of the text and all of the financials can be retained which makes the business plan writing process much more manageable.
-1- Brandon Jiujitsu Academy Business Plan Owner(s): Marcus Johnson Brandon Jiujitsu Academy, Inc. Address Phone Number Email Address -2- Table of Contents Executive Summary 04 I. General Company Description 05 1.0 Overview 05 1.1 Legal Description 05 1.2 Company/Concept History 05 1.3 Current Status 06 1.4 Vision Statement 06 1.5 Mission Statement 06 II. Products and Services 06 2.0 Product Description 06 2.1 Service Description 06 III. Marketing Plan 07 3.0 Industry Overview 07 3.1 Market Size 08 3.2 Target Market 08 3.3 Marketing Objectives 08 3.3.1 Products 08 3.3.2 Pricing Strategy 09 3.3.3 Promotion Strategy 09 3.3.4 Placement (distribution) 10 3.4 Sales Forecast 10 3.5 Forward Strategy & Future Outlook 10 IV. Operational Plan 11 4.0 Production 11 4.1 Location 11 4.2 Inventories 11 4.3 Suppliers 11 4.4 Exit Strategy 11 V. Management and Organization 12 5.0 Company Structure & Organization 12 5.1 Core Management & Personnel 12 5.2 Roles & Responsibilities 12 5.3 Salary Structure 12 5.4 Key Success Factors 12 VI. Personal Financial Statements 13 6.0 Personal Financial Statements 13 6.1 Financial Details 15 -3- VII. Startup Expenses and Capitalization 17 7.0 Capitalization & Startup Expenses 17 VIII. Financial Plan 20 8.0 Primary Assumptions 20 8.1 Summary of Financial Results 20 8.2 12 Month Profit/Loss 21 8.2.1 3 Year Projected Profit 22 8.2.2 Opening Day Balance Sheet 23 8.2.3 Break-Even Analysis 24 IX. Appendices 26 9.0 Appendix One 26 -4- Executive Summary Brandon Jiujitsu Academy, Inc. (Brandon Jiujitsu Academy) is a martial arts business concept belonging to Marcus Johnson who is the founder and owner of the business enterprise. Brandon Jiujitsu Academy intends to establish a BJJ martial arts school in the Tampa, Florida area which is an area currently underserved in this market. Brandon Jiujitsu Academy martial arts services will be located in a satellite community of the Tampa area identified as Brandon. This business model ensures that Brandon Jiujitsu Academy not only offers physical fitness oriented martial arts services but is also seen as a valuable and contributing member of the local business community. Brandon Jiujitsu Academy intends to develop relationships with other fitness producers in the area. This arrangement guarantees that Brandon Jiujitsu Academy can attract a diverse student base as well as share in the profits of other fitness services and products without bearing the expense of offering, stocking and producing these types of products itself. The martial arts and fitness industry is valued at more than $17 or $18 billion and is expected to continue to grow at an estimated 4.5% annually into the foreseeable future. These growth trends in the industry assure Brandon Jiujitsu Academy of continuing market relevance. The Tampa market itself has been growing population wise over the past decade and its population is currently in excess of 300,000. Additionally, the Tampa Bay area has many outlying towns and suburbs that expand this population to over 1m individuals. The average annual income is over $40k which implies that the market for premium martial arts services is supported by a fairly affluent middle class that would support the youth and adult patronage of Brandon Jiujitsu Academy martial arts and fitness services. Brandon Jiujitsu Academy first year sales objectives are $112,441 and this should easily be met with its diversity of services that include Brazilian Jiujutsu instruction, mixed martial arts (MMA) instructional activities and fitness instruction. The company will be overseen by a Board of Dir
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