VIEWS: 371 PAGES: 42 CATEGORY: Startups and Business Planning POSTED ON: 1/26/2012
This is a simple Tax Preparation business plan. It is written for a specific market but can and should be changed to reflect your own market. However, all of the financials as well as much of the language can be kept in order to streamline the business plan writing and research process.
Smyrna Tax Services Business Plan 1447 Peachtree Street NE, Smyrna GA 1-800-888-8888 firstname.lastname@example.org www.customwrittenbusinessplans.com www.prewrittenbusinessplans.com www.universityessayexperts.com www.researchandwriting.org 1 I. Executive Summary 04 II. General Company Description 05 2.1 Overview 05 2.2 Legal Description 06 2.3 Company Concept/History 06 2.4 Current Status 07 2.5 Vision & Mission Statement 07 III. Products and Services 08 3.1 Product Description 08 3.2 Service Description 09 IV. Marketing Plan 10 4.1 Industry Overview 10 4.1.1 Market Size 10 4.1.2 Target Market 11 4.1.3 Marketing Objectives 13 4.2 Products/Services 15 4.2.1 Pricing Strategy 17 4.2.2 Promotion Strategy 18 4.2.3 Distribution/Placement Strategy 19 4.3 Competitor Analysis 19 4.4 SWOT Analysis 21 4.5 Forward Strategy & Future Outlook 22 V. Operational Plan 23 5.1 Production 23 5.2 Location 23 5.3 Inventories 23 5.4 Suppliers 23 5.5 Exit Strategies 24 IV. Management and Organization 25 6.1 Company Structure & Ownership 25 6.2 Core Management Personnel 25 6.3 Roles & Responsibilities 25 6.4 Salary Structure 25 6.5 Key Success Factors 26 VII. Personal Financial Statements 27 7.1 Personal Financial Statements 27 7.2 Details of Personal Financial Statements 29 VIII. Startup Expenses and Capitalization 31 8.1 Capitalization 31 8.2 Startup Expenses 31 IX. Financial Plan 34 9.1 Primary Assumptions 34 9.2 Summary of Financial Results 34 9.3 12 Month Profit/Loss 35 9.4 3 Year Profit Projection 38 9.5 Opening Day Balance Sheet 39 2 9.6 Break Even Analysis 40 Research Bibliography 42 3 I. Executive Summary This document discusses the business strategy and formulation for a new startup enterprise competing in the tax preparation and tax planning industry as well as related financial activities such as accounting services and bookkeeping. The company is the concept of John Addington and Mr. Addington has approximately 5 years direct experience in the accounting profession obtained through Arthur Anderson prior to that company’s closure. Mr. Addington is prepared to invest $30k of his own funds into the project and is seeking a small business administration loan for the amount of $80k in order to ensure the startup is well-funded. The company’s name is Smyrna Tax Services and the company will offer a range of tax, accounting, and financial planning services. Currently the company has obtained all necessary licensure as well as obtained a signed lease on suitable property in an office tower in Smyrna’s metropolitan area. This business plan provides all the requisite business details as well as Smyrna Tax Services’ forward marketing and promotion strategy. 4 II. General Company Description 2.1 Overview Smyrna Tax Services (ATS) is a complete financial and tax preparation services firm. The company’s professionals are highly skilled in their respective areas and are able to communicate and transfer important financial information easily for maximum tax planning, risk management, and financial planning needs in a customized manner based on the needs of each individual client. The company’s tax professionals are devoted to the complete financial well being of its clients. ATS’ approach gives the firm a unique advantage in planning for the overall financial health of the company’s clients. ATS’ success in the market is going to be primarily due to its dedicated staff's commitment, ability and enthusiasm in providing a consistently efficient and responsive service to an increasingly expanding list of clients. The company will offer tax and financial related services such as tax preparation both during the primary reporting period for individuals as well as throughout the year for companies on a quarterly basis, accounting services, bookkeeping, tax planning and education, and preparation of financial statements. ATS’ management will all belong to the following professional socieities: National Society of Public Accountants National Association of Enrolled Agents Financial Planning Association Registry of Certified Financial Planners International Association of Registered Financial Planners 5 This business plan documents the planning and operations for ATS both through startu
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