VIEWS: 207 PAGES: 36 CATEGORY: Startups and Business Planning POSTED ON: 1/26/2012
This is a simple Tanning Salon business plan. It is written for a specific market but can and should be changed to reflect your own market. However, all of the financials as well as much of the language can be kept in order to streamline the business plan writing and research process.
Stay-Tanned Business Plan 888 Nautilus Road, Memphis, TN 1-800-888-8888 email@example.com www.customwrittenbusinessplans.com www.prewrittenbusinessplans.com www.universityessayexperts.com www.researchandwriting.org 1 I. Executive Summary 03 II. General Company Description 05 2.1 Overview 05 2.2 Legal Description 05 2.3 Company Concept/History 06 2.4 Current Status 06 2.5 Vision & Mission Statement 07 III. Products and Services 08 3.1 Product Description 08 3.2 Service Description 08 IV. Marketing Plan 09 4.1 Industry Overview 09 4.1.1 Marketing Size 10 4.1.2 Target Market 11 4.1.3 Marketing Objectives 13 4.2 Products/Services 15 4.2.1 Pricing Strategy 16 4.2.2 Promotion Strategy 16 4.2.3 Distribution/Placement Strategy 17 4.3 Competitor Analysis 17 4.4 SWOT Analysis 18 4.5 Forward Strategy & Future Outlook 19 V. Operational Plan 21 5.1 Production 21 5.2 Location 21 5.3 Inventories 21 5.4 Suppliers 21 5.5 Exit Strategies 22 IV. Management and Organization 23 6.1 Company Structure & Ownership 23 6.2 Core Management Personnel 23 6.3 Roles & Responsibilities 23 6.4 Salary Structure 23 6.5 Key Success Factors 24 VII. Personal Financial Statements 25 7.1 Personal Financial Statements 25 7.2 Details of Personal Financial Statements 26 VIII. Startup Expenses and Capitalization 28 8.1 Capitalization 28 8.2 Startup Expenses 28 IX. Financial Plan 29 9.1 Primary Assumptions 29 2 9.2 Summary of Financial Results 29 9.3 12 Month Profit/Loss 29 9.4 3 Year Profit Projection 31 9.5 Opening Day Balance Sheet 33 9.6 Break Even Analysis 35 Research Bibliography 37 3 I. Executive Summary This document outlines the concept, operations, and financial characteristics of a tanning salon enterprise. The concept was originated by Ms. Jill Johnson during her approximately 10 years spent managing a tanning salon business. Ms. Johnson intends to call her business Stay-Tanned and is prepared to invest $15k of her own funds towards business start-up expenses and costs. The current market for the tanning salon business and related industries such as sun-care products is valued in the United States at more than $1b and is expected to continue to grow over the next 3-5 years at least. Ms. Johnson is targeting the Memphis, Tennessee area because she feels that it is underserved in the industry and lacks any significant tanning salon brands. Ms. Johnson expects to produce revenues in excess of $1.3m the first year of operations as well as to produce a net income of approximately $624k. The following years of operation Ms. Johnson also expects to build on this early success and has eventual plans to expand into other areas of the city. Ms. Johnson is seeking a small business loan in the amount of $50k to be repaid over a period of 5 years. 4 II. General Company Description 2.1 Overview Stay-Tanned intends to lease a 1200 square feet retail space, which has adequate office space to conduct its operations including business office space as well as tanning beds and changing facilities. Stay-Tanned has a world class management team with direct knowledge of the industry gained from years of industry experience, extensive research, and unique administrative skills gained from academic training. Ms. Jill Johnson worked in the tanning industry as a manager for a local franchise for ten years during which time Ms. Johnson improved overall revenues of her location by 50% and saw profit margins increase from 8% to 22% within a span of 3 years. Stay-Tanned is a culmination of Ms. Johnson’s desire to experience some of the great returns in both income and satisfaction from owning one’s own enterprise. Since recent industry analysis demonstrates that the sector is expected to reach in excess of $500m in sales
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