This is a simple Self Storage business plan. It is written for a specific market but can and should be changed to reflect your own market. However, all of the financials as well as much of the language can be kept in order to streamline the business plan writing and research process.
Crates’ Self Storage 843 Martin Luther King Drive, Memphis TN 37501 1-800-888-8888 Customerservice@Crates’.com http://www.customwrittenbusinessplans.com http://www.prewrittenbusinessplans.com http://www.universityessayexperts.com http://www.researchandwriting.org http://www.china-doll.org 1 Table of Contents I. Executive Summary II. General Company Description 2.1 Overview 2.2 Legal Description 2.3 Company Concept/History 2.4 Current Status 2.5 Vision & Mission Statement III. Products and Services 3.1 Product Description 3.2 Service Description IV. Marketing Plan 4.1 Industry Overview 4.1.1 Marketing Size 4.1.2 Target Market 4.1.3 Marketing Objectives 4.2 Products/Services 4.2.1 Pricing Strategy 4.2.2 Promotion Strategy 4.2.3 Distribution/Placement Strategy 4.3 Competitor Analysis 4.4 SWOT Analysis 4.5 TOWS Strategy Development 4.6 Forward Strategy & Future Outlook V. Operational Plan 5.1 Production 5.2 Location 5.3 Inventories 5.4 Suppliers 5.5 Exit Strategies IV. Management and Organization 6.1 Company Structure & Ownership 6.2 Core Management Personnel 6.3 Roles & Responsibilities 6.4 Salary Structure 6.5 Key Success Factors VII. Personal Financial Statements 7.1 Personal Financial Statements 7.2 Details of Personal Financial Statements VIII. Startup Expenses and Capitalization 8.1 Capitalization 8.2 Startup Expenses IX. Financial Plan 2 9.1 Primary Assumptions 9.2 Summary of Financial Results 9.3 12 Month Profit/Loss 9.4 3 Year Profit Projection 9.5 Opening Day Balance Sheet 9.6 Break Even Analysis Appendices Appendix 1: Box Types Research Bibliography 3 I. Executive Summary Crates’ Self Storage is a new business venture that is being championed by Mr. George Byron. Mr. Byron has previously worked in the moving and transportation industry as a driver for Allied Van Lines. As a driver for Allied Van Lines Mr. Byron moved furniture and belongings around the country and into Canada. During his employment in this industry Mr. Byron witnessed first-hand the positive nature of the self storage industry and how vital it was for many people. Having retired from Allied Van Lines Mr. Byron is intent on establishing his own self storage facility of which Crates’ Self Storage is the manifestation of this desire. Mr. Byron is prepared to invest $100k of his own funds in to this business venture and is asking for a small business loan of $150k in order to ensure the business has the optimum chance for success. Mr. Byron has located a site for Crates’ which is at 843 Martin Luther King Drive in Memphis, Tennessee. Crates’ is to be located on a site that was an established self storage facility but he intends to upgrade the entire facility with the latest in security and storage technology. 4 II. General Company Description 2.1 Overview This self storage business concept is the ambition of Mr. George Gordon Byron who extensive experience in the furniture and transportation industry. The Crates’ Self Storage (Crates’) facility is conveniently located at the intersection of 843 Martin Luther King Drive in Memphis, Tennessee. Crates’ boasts the only self storage facility located in the immediate vicinity. Even though Crates’ is located in one of the safest neighborhoods in the greater Memphis area, the company wants to insure that its customers’ belongings are as safe and secure as possible. Crates’ is proud to provide a state of the art facility with monitored security cameras, halogen security lighting, 8-foot high perimeter security fencing with barbwire topping and a monitored electronic access gate via individual key codes supplied at the time of storage rental. Some of Crates’ security features and site amenities are: Triple Lock-tight Security On Site Resident Manager Electronic Door Security Security Lighting on the Grounds Infra-red Perimeter Security Individual Storage Room Fire Sprinklers Computerized Gate Access Individually Alarmed Units 24 hr Surveillance Cameras Fully Fenced Facility 5 All Steel Buildings Clean & Dry Storage Rooms Climate Control Available Crates’ also features full roof gutters to underground drainage, 2 feet thick concrete floors with a 6 ml plastic barrier, a seamless roofing system, insulated ceilings and high quality construction. 2.2 Legal Description The legal description for a self storage facility can be found in the official NAICS classification system utilized by the federal government. The NA
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