Personnel Recruiting Business Plan by Chinadollpublishing

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									              Layton, Inc.
   329 Crater Road, Tampa, FL 33511

                                   Table of Contents

I. Executive Summary
II. General Company Description
        2.1 Overview
        2.2 Legal Description
        2.3 Company Concept/History
        2.4 Current Status
        2.5 Vision & Mission Statement
III. Products and Services
        3.1 Product Description
        3.2 Service Description
IV. Marketing Plan
        4.1 Industry Overview
        4.1.1 Market Size
        4.1.2 Target Market
        4.1.3 Marketing Objectives
        4.2 Products/Services
        4.2.1 Pricing Strategy
        4.2.2 Promotion Strategy
        4.2.3 Distribution/Placement Strategy
        4.3 Competitor Analysis
        4.4 SWOT Analysis
        4.5 TOWS Strategy Development
        4.6 Forward Strategy & Future Outlook
V. Operational Plan
        5.1 Production
        5.2 Location
        5.3 Inventories
        5.4 Suppliers
        5.5 Exit Strategies
IV. Management and Organization
        6.1 Company Structure & Ownership
        6.2 Core Management Personnel
        6.3 Roles & Responsibilities
        6.4 Salary Structure
        6.5 Key Success Factors
VII. Personal Financial Statements
        7.1 Personal Financial Statements
        7.2 Details of Personal Financial Statements
VIII. Startup Expenses and Capitalization
        8.1 Capitalization
        8.2 Startup Expenses
IX. Financial Plan
        9.1 Primary Assumptions
        9.2 Summary of Financial Results

     9.3 12 Month Profit/Loss
     9.4 3 Year Profit Projection
     9.5 Opening Day Balance Sheet
     9.6 Break Even Analysis
Research Bibliography

                                 I. Executive Summary

The proposed business is a recruiting agency operating in the personnel recruiting and

staffing industry. However, the business is based on a particular niche market focusing

specifically on permanent placements within the property management industry. As

such, the market segment this business targets is the recruiting and placing of

Community Association Managers and Property Managers, as well as ancillary support

staff in the Florida market. The business name is Layton, Inc. and its founder and

manager is Frances Layton. Ms. Layton has extensive personal and professional

experience in the staffing and recruitment industry dating back to 1984 when she first

entered the industry as a Branch Manager at Alfred Marks Bureau staffing agency in the

United States (US). By 1994 Ms. Layton had joined one of the most well-known and

respected international staffing agencies, Kelly Services, as a Branch Manager; a role

which she held until 1998 when she was appointed Managing Director of a

transportation firm. This leadership and management experience in the staffing industry

and executive leadership role in the transportation industry provides Layton, Inc. with

the strategic leadership and depth of management that the firm requires in order to be

successful. Ms. Layton is prepared to invest $250k of her own funds into the enterprise

and holds an additional $250k in reserves. Ms. Layton has first year revenue targets of

approximately $175k and intends to produce an operating profit the first year of

operations and a net profit by the third year of operations. Furthermore, Ms. Layton has

begun to assemble the managerial expertise for this enterprise and has already located

suitable office space at 329 Crater Road, Tampa, Florida 33511.

                                   II. General Company Description

2.1 Overview

Layton, Inc. (Layton) is a staffing and recruitment agency focusing on recruiting and

placing Community Association Managers, Property Managers, and related industry

employees. Layton is the concept of Ms. Frances Layton who has 12 years of staffing

and recruitment industry experience in her native United States (US). Ms. Layton’s

experience in this industry is almost exclusively managerial and executive in character

allowing her to strategically conceive of and formulate a successful staffing and

recruitment enterprise of her own. Layton operates in the staffing and recruitment or

employment services industry but targets a specific niche market, which Ms. Layton has

identified as being underserved in the Florida market. This niche market identified by

Ms. Layton is the Community Association Managers, Property Managers, and related

support staff in the industry. Nationally, there are more than 286k unique communities

operating under some form association vehicle and the state of Florida has a high

concentration of these communities.1 Because of Florida’s high concentration of

community associations and managed properties, there exists a great need for qualified

and competent management and staff to maintain these properties. Currently there are

only a few firms that focus on this market and none of particularly dominant in the

segment. Layton is located at 329 Crater Road in Tampa, Florida and is in the formative

stages although it is fully funded by Ms. Layton who has invested $250k of her own

funds and maintains an additional $250k in reserves.

 “Industry Data-National Statistics.” Community Associations Institute. Aug. 22, 2007<http://>.

2.2 Legal Description

Layton operates within several of the NAICS (North American Industry Classification

System) Code groups. The primary NAICS code group is 561311, which is the

Employment Placement Agencies classification.2 The U.S. Census Bureau describes

this industry as:3 “…establishments primarily engaged in listing employment vacan
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