This is a simple Personnel Recruiting business plan. It is written for a specific market but can and should be changed to reflect your own market. However, all of the financials as well as much of the language can be kept in order to streamline the business plan writing and research process.
Layton, Inc. 329 Crater Road, Tampa, FL 33511 1-800-866-1234 Frances@Layton.com http://www.china-doll.org http://www.customwrittenbusinessplans.com http://www.prewrittenbusinessplans.com http://www.universityessayexperts.com http://www.researchandwriting.org 1 Table of Contents I. Executive Summary II. General Company Description 2.1 Overview 2.2 Legal Description 2.3 Company Concept/History 2.4 Current Status 2.5 Vision & Mission Statement III. Products and Services 3.1 Product Description 3.2 Service Description IV. Marketing Plan 4.1 Industry Overview 4.1.1 Market Size 4.1.2 Target Market 4.1.3 Marketing Objectives 4.2 Products/Services 4.2.1 Pricing Strategy 4.2.2 Promotion Strategy 4.2.3 Distribution/Placement Strategy 4.3 Competitor Analysis 4.4 SWOT Analysis 4.5 TOWS Strategy Development 4.6 Forward Strategy & Future Outlook V. Operational Plan 5.1 Production 5.2 Location 5.3 Inventories 5.4 Suppliers 5.5 Exit Strategies IV. Management and Organization 6.1 Company Structure & Ownership 6.2 Core Management Personnel 6.3 Roles & Responsibilities 6.4 Salary Structure 6.5 Key Success Factors VII. Personal Financial Statements 7.1 Personal Financial Statements 7.2 Details of Personal Financial Statements VIII. Startup Expenses and Capitalization 8.1 Capitalization 8.2 Startup Expenses IX. Financial Plan 9.1 Primary Assumptions 9.2 Summary of Financial Results 2 9.3 12 Month Profit/Loss 9.4 3 Year Profit Projection 9.5 Opening Day Balance Sheet 9.6 Break Even Analysis Research Bibliography Appendices 3 I. Executive Summary The proposed business is a recruiting agency operating in the personnel recruiting and staffing industry. However, the business is based on a particular niche market focusing specifically on permanent placements within the property management industry. As such, the market segment this business targets is the recruiting and placing of Community Association Managers and Property Managers, as well as ancillary support staff in the Florida market. The business name is Layton, Inc. and its founder and manager is Frances Layton. Ms. Layton has extensive personal and professional experience in the staffing and recruitment industry dating back to 1984 when she first entered the industry as a Branch Manager at Alfred Marks Bureau staffing agency in the United States (US). By 1994 Ms. Layton had joined one of the most well-known and respected international staffing agencies, Kelly Services, as a Branch Manager; a role which she held until 1998 when she was appointed Managing Director of a transportation firm. This leadership and management experience in the staffing industry and executive leadership role in the transportation industry provides Layton, Inc. with the strategic leadership and depth of management that the firm requires in order to be successful. Ms. Layton is prepared to invest $250k of her own funds into the enterprise and holds an additional $250k in reserves. Ms. Layton has first year revenue targets of approximately $175k and intends to produce an operating profit the first year of operations and a net profit by the third year of operations. Furthermore, Ms. Layton has begun to assemble the managerial expertise for this enterprise and has already located suitable office space at 329 Crater Road, Tampa, Florida 33511. 4 II. General Company Description 2.1 Overview Layton, Inc. (Layton) is a staffing and recruitment agency focusing on recruiting and placing Community Association Managers, Property Managers, and related industry employees. Layton is the concept of Ms. Frances Layton who has 12 years of staffing and recruitment industry experience in her native United States (US). Ms. Layton’s experience in this industry is almost exclusively managerial and executive in character allowing her to strategically conceive of and formulate a successful staffing and recruitment enterprise of her own. Layton operates in the staffing and recruitment or employment services industry but targets a specific niche market, which Ms. Layton has identified as being underserved in the Florida market. This niche market identified by Ms. Layton is the Community Association Managers, Property Managers, and related support staff in the industry. Nationally, there are more than 286k unique communities operating under some form association vehicle and the state of Florida has a high concentration of these communities.1 Because of Florida’s high concentration of community associations and managed properties, there exists a great need for qualified and competent management and staff to maintain these properties. Currently there are only a few firms that focus on this market and none of particularly dominant in the segment. Layton is located at 329 Crater Road in Tampa, Florida and is in the formative stages although it is fully funded by Ms. Layton who has invested $250k of her own funds and maintains an additional $250k in reserves. 1 “Industry Data-National Statistics.” Community Associations Institute. Aug. 22, 2007<http:// www.caionline.org/about/facts.cfm>. 5 2.2 Legal Description Layton operates within several of the NAICS (North American Industry Classification System) Code groups. The primary NAICS code group is 561311, which is the Employment Placement Agencies classification.2 The U.S. Census Bureau describes this industry as:3 “…establishments primarily engaged in listing employment vacan
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