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Espresso Shop Business Plan

VIEWS: 60 PAGES: 45

This is a simple Espresso Shop business plan. It is written for a specific market but can and should be changed to reflect your own market. However, all of the financials as well as much of the language can be kept in order to streamline the business plan writing and research process.

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               www.chinadollpublishing.com




 ESPRESSCAFE




STRATEGIC B USINESS PLAN
                       2007


                     Contact Name

                        Address
                          Confidentiality Agreement

This Business Plan and its contents are confidential and remain the sole property of The
EspressCafe (“the Company”). Its use is strictly limited to those readers authorized by
the Company. Any reproduction or divulgence of the content of this Business Plan
without written consent of the Company is strictly prohibited.
It is acknowledged by the undersigned reader that the information provided by The
EspressCafe in this Business Plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure
or use of same by the reader may cause serious harm or damage to EspressCafe. The
undersigned reader agrees not to disclose any information without the express written
permission of EspressCafe. Upon request, this document is to be immediately returned
to EspressCafe.
This Business Plan is not an offer, which can only be made by an approved Private
Placement Memorandum. Participatory interest will only be to Accredited Investors. This
Document includes “forward-looking statements.” All statements other than statements
of historical fact within this Document, including statements regarding EspressCafe for
its subsidiaries’ strategies, plans, objectives and expectations, are all forward-looking
statements. Although EspressCafe believes that the expectations reflected in such
forward-looking statements are reasonable at this time, it can give no assurance that
such expectations will prove to have been correct. Certain important factors that could
cause actual results to differ materially from expectations are set forth herein. Any
subsequent written and oral forward-looking statements attributable to EspressCafe or
persons acting on its behalf are expressly qualified in this regard.




_________________________________                ___________________
              Signature                                Date




_________________________________
            Name (typed or printed)
       The EspressCafe                                                                                                              Business Plan



I.     EXECUTIVE SUMMARY.................................................................................................................. 5

II.     GENERAL COMPANY DESCRIPTION ........................................................................................ 8

2.01       OVERVIEW ........................................................................................................................................ 8
2.02       STAGE OF DEVELOPMENT ............................................................................................................... 8
2.03       LOCATION AND FACILITIES ............................................................................................................. 9
2.04       LEGAL DESCRIPTION ....................................................................................................................... 9
2.05       COMPANY/CONCEPT HISTORY........................................................................................................ 9
2.06       CURRENT STATUS............................................................................................................................. 9
2.07       VISION STATEMENT ......................................................................................................................... 9
2.08       MISSION STATEMENT..................................................................................................................... 10
2.09       KEYS TO SUCCESS .......................................................................................................................... 10
2.10       CAPITAL REQUIREMENTS .............................................................................................................. 11

III.     PRODUCTS AND SERVICES ...................................................................................................... 12

3.01       PRODUCT DESCRIPTION................................................................................................................. 12
3.02       SERVICE DESCRIPTION .................................................................................................................. 12

IV.      MARKETING PLAN ..................................................................................................................... 13

4.01 INDUSTRY OVERVIEW .................................................................................................................... 13
4.02 MARKET SIZE ................................................................................................................................. 13
4.03 TARGET MARKET ........................................................................................................................... 13
4.04 MARKET STATISTICS AND TRENDS ............................................................................................... 15
4.05 COMPETITIVE ENVIRONMENT....................................................................................................... 16
4.06 ............................................................................................................................................................. 16
4.07 SWOT ANALYSIS ............................................................................................................................ 16
4.08 BUSINESS RISKS .............................................................................................................................. 18
4.09 MARKETING STRATEGY ................................................................................................................ 18
4.10 PRICING STRATEGY ....................................................................................................................... 20

V.      OPERATIONAL PLAN ................................................................................................................... 21

5.01       MILESTONES ................................................................................................................................... 21
5.02       OPERATIONAL SUPPORT SYSTEMS ............................................................................................... 22

VI.      MANAGEMENT & ORGANIZATION ....................................................................................... 23

6.01       COMPANY STRUCTURE & OWNERSHIP ........................................................................................ 23

Confidential                                                                                                                                                 3
      The EspressCafe                                                                                                               Business Plan



6.02       CORE MANAGEMENT PERSONNEL ................................................................................................ 23
6.03       ROLES AND RESPONSIBILITIES ...................................................................................................... 23
6.04       SALARY STRUCTURE ...................................................................................................................... 23
6.05       OUTSOURCED MANAGEMENT AND PROFESSIONAL SUPPORT .................................................... 23
6.06       KEY SUCCESS FACTORS ................................................................................................................. 24

VII.       PERSONAL FINANCIAL STATEMENTS ................................................................................ 25

7.01       PERSONAL FINANCIAL STATEMENTS ............................................................................................ 25
7.02       DETAILS OF PERSONAL FINANCIAL STATEMENTS ....................................................................... 26

VIII.       STARTUP EXPENSES AND CAPITALIZATION.................................................................. 29

8.01       CAPITALIZATION & STARTUP EXPENSES ..................................................................................... 29

IX.      FINANCIAL PLAN ........................................................................................................................ 30

9.01 PRIMARY ASSUMPTIONS ................................................................................................................ 31
9.02 ............................................................................................................................................................. 31
9.03 BREAK-EVEN ANALYSIS ................................................................................................................. 32
9.04 ............................................................................................................................................................. 32
9.05 BREAK-EVEN ANALYSIS ................................................................................................................ 33
9.06 PRO FORMA PROFIT AND LOSS .........................................................
								
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