Custard Business Plan by Chinadollpublishing


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Title: Custard Bar Business Plan


This business plan is for a Custard Bar or Custard Parlor business enterprise. It can be
reformatted to suit any market or any other business context. It has the financials, marketing
plan, and all other business plan requirements and major headings necessary for funding. See for all of your prewritten business plan needs, prewritten essay &
dissertation needs, and your e-book needs. The plan is approximately 35 pages in length and
the major business plan headings include the following headings or similar:

I. Executive Summary
II. General Company Description
III. Products and Services
IV. Marketing Plan
V. Operational
IV. Management and Organization
VII. Personal Financial Statements
VIII. Startup Expenses and Capitalization
IX. Financial Plan
Research Bibliography
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                Custom Custard
3200 Fashion Show, Law Vegas Blvd S, Las Vegas, NV

                                   Table of Contents

I. Executive Summary                                   04
II. General Company Description                        05
        2.1 Overview                                   05
        2.2 Legal Description                          05
        2.3 Company Concept/History                    05
        2.4 Current Status                             05
        2.5 Vision & Mission Statement                 06
III. Products and Services                             07
        3.1 Product Description                        07
        3.2 Service Description                        07
IV. Marketing Plan                                     08
        4.1 Industry Overview                          08
        4.1.1 Marketing Size                           09
        4.1.2 Target Market                            10
        4.1.3 Marketing Objectives                     10
        4.2 Products/Services                          12
        4.2.1 Pricing Strategy                         12
        4.2.2 Promotion Strategy                       12
        4.2.3 Distribution/Placement Strategy          13
        4.3 Competitor Analysis                        13
        4.4 SWOT Analysis                              14
        4.5 TOWS Strategy Development                  15
        4.6 Forward Strategy & Future Outlook          16
        4.7 Target Market                              16
V. Operational Plan                                    19
        5.1 Production                                 19
        5.2 Location                                   19
        5.3 Inventories                                19
        5.4 Suppliers                                  19
        5.5 Exit Strategies                            19
IV. Management and Organization                        20
        6.1 Company Structure & Ownership              20
        6.2 Core Management Personnel                  20
        6.3 Roles & Responsibilities                   20
        6.4 Salary Structure                           20
        6.5 Key Success Factors                        21
VII. Personal Financial Statements                     23
        7.1 Personal Financial Statements              23
        7.2 Details of Personal Financial Statements   23
VIII. Startup Expenses and Capitalization              25
        8.1 Capitalization                             25
        8.2 Startup Expenses                           25
IX. Financial Plan                                     27
        9.1 Primary Assumptions                        27

     9.2 Summary of Financial Results   28
     9.3 12 Month Profit/Loss           28
     9.4 3 Year Profit Projection       29
     9.5 Opening Day Balance Sheet      31
     9.6 Break Even Analysis            32
Appendices                              34
Appendix 1: Pro Forma (Monthly)         35
Appendix 2: Center Information          36
Research Bibliography                   37

                                  I. Executive Summary

The following business plan details the business concept belonging to Mr. Roberto
Black. Mr. Black has developed this custard shop concept as a franchise model. It is
Mr. Black’s intent that the business model, Custom Custard’s products and services,
and its related marketing collateral, can be licensed by independent operators as well
as franchised. The Custom Custard concept as detailed within this business plan can be
used by independent investors who are prepared to invest $120 thousand to $200
thousand of their own funds in order to establish their own locations in high traffic areas
such as malls or shopping plazas. Additionally, this business model is also targeting
rapid expansion through company owned Custom Cus
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