Clothing and Shoe Store Business Plan

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Clothing and Shoe Store Business Plan Powered By Docstoc
					         Modern Wear Company
    Richmond Centre, Richmond BC

                        Table of Contents

I. Executive Summary
II. General Company Description
     2.1 Overview
     2.2 Legal Description
     2.3 Company Concept/History
     2.4 Current Status
     2.5 Vision & Mission Statement
III. Products and Services
     3.1 Product Description
     3.2 Service Description
IV. Marketing Plan
     4.1 Industry Overview
     4.1.1 Marketing Size
     4.1.2 Target Market
     4.1.3 Marketing Objectives
     4.2 Products/Services
     4.2.1 Pricing Strategy
     4.2.2 Promotion Strategy
     4.2.3 Distribution/Placement Strategy
     4.3 Competitor Analysis
     4.4 SWOT Analysis
V. Operational Plan
     5.1 Production
     5.2 Location
     5.3 Inventories
     5.4 Suppliers
     5.5 Exit Strategies
IV. Management and Organization
     6.1 Company Structure & Ownership
     6.2 Core Management Personnel
     6.3 Roles & Responsibilities
     6.4 Key Success Factors
VII. Personal Financial Statements
     7.1 Personal Financial Statements
     7.2 Details of Personal Financial Statements
VIII. Startup Expenses and Capitalization
     8.1 Capitalization
     8.2 Startup Expenses
IX. Financial Plan
     9.1 Primary Assumptions
     9.2 Summary of Financial Results
     9.3 12 Month Profit/Loss
     9.4 3 Year Profit Projection
     9.5 Opening Day Balance Sheet
     9.6 Break Even Analysis

Appendix 1
Appendix 2
Research Bibliography

                             I. Executive Summary

       The Modern Wear Company is located in Shanghai Fengxian

District, NanQiao Urban. The company generates annual sales of

approximately      $4.2m    annually        to   major    international      retail

distributors such as Wal-Mart, Sears, and Mervyns, to name but a

few. The company intends to establish its own branded retail

outlet in Richmond, BC in the Richmond Centre shopping complex

located      at   6551    No.3   Road       in   Richmond    BC.      The   company

manufactures and distributes its own line of shoes and footwear

such as leisure and sports related footwear but also higher end

leather      footwear    products.    Its    footwear     will   be   the   primary

product line in its retail outlet however it will also contract

with other suppliers to provide its retail outlet with its own

line    of    branded     clothing.     Modern     Wear     is   contributing     a

substantial amount of capital to startup its retail distribution

outlet in the Richmond Centre Mall and is currently negotiating

for a space located in this facility.

                 II. General Company Description

2.1 Overview

    Modern Wear Company is an internationally recognized shoe

and clothing manufacturer located in Shanghai, China. Modern

Wear is intent on international expansion and specifically on

the British Columbia, Canada market. Modern Wear operates a

series of 4 subsidiaries of which two provide shoe products:

Shanghai Modern Wear Shoe Art No.2 Factory and Shanghai Wangying

Shoe Factory. The company has a long history of contract

manufacturing with such recognized retailers as Wal-Mart,

Ninesest, Roxy, Gap, Replay, Bass, JCPenney, Sears, Mervyns, and

Target, to name a few. Modern Wear maintains a staff of 200

individuals at its shoe manufacturing facilities alone and

currently exports 30m RMB worth of shoes and clothing products

or approximately $4.2m annually. The company is intent on

establishing its own retail outlet in the shopping mall which is

located at 6551 No.3 Road in Richmond BC. Modern Wear’s retail

outlet will focus on two main product lines: men’s and women’s

shoes and clothing. However, the primary product line initially

will be shoes although all products will receive floor and shelf

space. Modern Wear is currently negotiating for a retail space

in the Richmond Centre Shopping Mall. It intends to be fully

operational in advance of the Christmas shopping season of 2007.

2.2 Legal Description

       The legal description of the company covers several NAICS

classifications. Primarily as a shoe company, Modern Wear will

be classified under 4482 of the NAICS classification system,

which covers retail shoe stores and is described as retailing

footwear as w
Description: This is a simple Clothing and Shoe Store business plan. It is written for a specific market but can and should be changed to reflect your own market. However, all of the financials as well as much of the language can be kept in order to streamline the business plan writing and research process.
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