Car Wash Business Plan - DOC - DOC by Chinadollpublishing

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Title: Car Wash Business Plan


This business plan is for a car wash business. It can be reformatted to suit any market or any
other business context. It has the financials, marketing plan, and all other business plan
requirements and major headings necessary for funding. See for all of
your prewritten business plan needs, prewritten essay & dissertation needs, and your e-book
needs. The plan is approximately 35 pages in length and the major business plan headings
include the following headings or similar:

I. Executive Summary
II. General Company Description
III. Products and Services
IV. Marketing Plan
V. Operational
IV. Management and Organization
VII. Personal Financial Statements
VIII. Startup Expenses and Capitalization
IX. Financial Plan
Research Bibliography
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   The Car-Suds Business Plan
1443 Frontage Road, Memphis, TN

I. Executive Summary                                   04
II. General Company Description                        05
        2.1 Overview                                   05
        2.2 Legal Description                          05
        2.3 Company Concept/History                    06
        2.4 Current Status                             06
        2.5 Vision & Mission Statement                 06
III. Products and Services                             07
        3.1 Product Description                        07
        3.2 Service Description                        07
IV. Marketing Plan                                     08
        4.1 Industry Overview                          08
        4.1.1 Market Size                              08
        4.1.2 Target Market                            09
        4.1.3 Marketing Objectives                     10
        4.2 Products/Services                          12
        4.2.1 Pricing Strategy                         12
        4.2.2 Promotion Strategy                       13
        4.2.3 Distribution/Placement Strategy          13
        4.3 Competitor Analysis                        14
        4.4 SWOT Analysis                              14
        4.5 Forward Strategy & Future Outlook          15
V. Operational Plan                                    18
        5.1 Production                                 18
        5.2 Location                                   19
        5.3 Inventories                                19
        5.4 Suppliers                                  19
        5.5 Exit Strategies                            19
IV. Management and Organization                        20
        6.1 Company Structure & Ownership              20
        6.2 Core Management Personnel                  23
        6.3 Roles & Responsibilities                   23
        6.4 Salary Structure                           23
        6.5 Key Success Factors                        24
VII. Personal Financial Statements                     25
        7.1 Personal Financial Statements              25
        7.2 Details of Personal Financial Statements   26
VIII. Startup Expenses and Capitalization              28
        8.1 Capitalization                             28
        8.2 Startup Expenses                           28
IX. Financial Plan                                     29
        9.1 Primary Assumptions                        29
        9.2 Summary of Financial Results               29
        9.3 12 Month Profit/Loss                       29

     9.4 3 Year Profit Projection    31
     9.5 Opening Day Balance Sheet   33
     9.6 Break Even Analysis         34
Research Bibliography                36

                                 I. Executive Summary

      The Car-Suds Car Wash is a business concept conceived by Mr. Doug Larson.

Mr. Larson spent numerous years as a service manager for a large dealership in the

Memphis, Tennessee area where he noted that his clients always liked the results of the

dealership‘s detail shop. They constantly remarked how fast the detail shop was able to

wash, wax, and detail their cars while they waited in the full service dealership lobby.

This experience encouraged Mr. Larson to examine a car wash business as a way to go

into business for himself. He saved up a substantial amount of his own funds and upon

receiving an inheritance he decided to open his own car wash and detailing shop

complete with a full service waiting room with all amenities. Mr. Larson has $150

thousand of his own funds and intends to fully self-fund his business enterprise.

Additionally, he has based the business model on a franchise model and believes he

will be able to expand his business with other franchised car wash locations. He targets

the Western portion of the United States for expansion
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