What is Google Ad? by maydamustafa95

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What is Google Ad?

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									Google AdWords is an advertising service by Google that works by taking
keywords that people use to describe their businesses, and then
displaying those ads to Google users who search for those keywords. This
way, the only people who see an ad are the people who are looking for a
product like that. Google then charges according to the popularity of
the keyword, allowing businesses to put an overall limit on how many
times their ad will be displayed, depending on how much they wish to
spend on advertising.

In order to craft the keyword that works best for your business, you can
use the Google AdWords keyword tool. The way this works is that it lets
you search for keywords that are related to your business, and then it
displays the number of monthly searches, both locally and globally. It
then offers narrowed down keywords that might be more specific to your
business, along with the stats that go with them.

Google ads also appear on specific websites within the Google network,
based on the keywords and how they relate to that website. Most of these
sites are ones whose owners are looking for a way to make money off of
the site, so they place Google ads on strategic areas of the site and
then offer guidance on what sorts of ads would be welcome there. This
way, your ads end up on websites that attract people who would be
interested in your product. For instance, if your ad is for a food
processer, it may end up on a recipe blog or alongside a review of
popular food processers.

When choosing your Google ad keywords, it is important to find a balance
between a popular search term and a reasonable price. Usually, if you
can narrow down your product or service to something more specific, while
you will get fewer searches, the ones you get will be more likely to be
buyers. By honing in on more specific keywords, you will end up with
less popular words which will cost your business less and have the
potential to bring in more. Once you find this balance, you can get the
most out of Google AdWords and let them do the work for you, while you
continue to pay only what you are willing and have access to data that
can tell you exactly how well your advertising works.

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