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Proposal for CRS


									Proposal for the Operational and Management Cost
     of Community Radio Station '90.4 MHz'
      Indian Institute of Technology Kanpur

                         Submitted By
         Dr.Sanjeev S Kashalkar (Registrar, IIT Kanpur)
 Dr.Satyaki Roy (Faculty Coordinator, Media Technology Center)
           Ms.Reema Mittal (Program Head, IITK CR)
Executive Summary

The Indian Institute of Technology (IIT) Kanpur is one of the premier institutions established
by the Government of India. It has been disseminating seeds of knowledge since its inception
and has taken another step in this direction by launching its Community Radio (CR). The IIT
Kanpur is the first amongst all the IITs across the country to own a community radio service of
its own.

Community radio, one of the fastest growing mediums of social communication, is a short
range radio station owned, run and maintained by a community. Unlike a normal FM or a
commercial radio the focus of a CR is on the informative programs often socially motivated.
The purpose of this radio is to give voice to the unheard voices of communities that otherwise
go unnoticed. There are hundreds of CRs operating in India today.

The IIT Kanpur Community Radio will cater to the needs and interests of the community
within and outside the campus with the coverage area of around 10-15 km. A whole gamut of
programs will be aired at 90.4 MHz ranging from education, health, environment, agriculture,
social welfare to classical music. Work has already begun in this direction. The total
production at the station has exceeded 40 hrs.


With the advent of Community Radio, the entire model of social communication has
undergone a drastic change. It is called by different names in different parts of world like
popular or educational radio in Latin America, rural or local radio in Africa, public radio in
Australia and free or associative radio in Europe. The purpose remains the same – giving
voices to the unheard voices and democratizing communication on a community/scale.
Community radio, although taking on diverse forms depending on its surroundings, remains a
type of radio made to serve people; radio that encourages expression and participation and that
values local culture. Its purpose is to reach out to the remotest areas far from large urban
centers, where the population is too small to attract commercial or large-scale State radio.

Thousands of community radios are operating today worldwide bringing significant social and
economic development in the service areas. Take for example Radio Bundelkhand operating
from Taragram, Orchha, in Bundelkhand region of Madhya Pradesh. Launched in October
2008 it has emerged not only as a source of entertainment for people in surrounding villages,
but also a tool of empowerment, a platform to share their stories, experiences, problems and
even recipes. Through its programs like Aas Paas, Khet Khaliyan, Bal Bandhu, etc. it has
succeeded in bringing positive changes around.

IIT Kanpur has a long history of making innumerable contributions in the field of science and
technology. But the community lying in the immediate vicinity of the campus remains
untouched by these developments. Realizing the potential of Community Radio in establishing
links with the remote villages and communities, IIT Kanpur launched its own radio at 90.4
MHz on 28th March 2010. The intended audience is the people within and outside the
campus. The coverage area is 10 km radius around the campus.
Nature of Programs

As the Community radio is intended to bring about social and economic development, the
programs must be highly informative, entertaining yet very interesting. They must cater to the
needs of the community within and outside the campus. The challenge is in the diverse nature
of the user group. The focus should be on relevant social issues, sharing the latest information
with the community, providing a platform to the community to express their opinions and
problems and also to provide a platform to explore their own creative potentials. There are
varieties of programs that can be developed and aired on Community Radio addressing some
of the following aspects:

       Providing access to information to villagers
       Creating radio enabled literacy programs
       Providing a platform to students and the community at large to exploit the potential of
        this creative media.
       Creating research oriented programs in sciences, technology, humanities and social
       Social development of the area by focusing on relevant social issues.
       Creating programs on Health Care, Counseling, Vocational Training, Environment etc
       Begin the process of creating a virtual audio repository of the Institute and its people in
        the form of a verbal history

Clients: We have also procured some programs from reputed organizations like

       Vigyan Prasar under Department of Science and Technology, Govt. of India
       Shramik Bharti, Kanpur based NGO
       Jamia Millia Islamia, New Delhi
       City Montessori School, Lucknow

Evaluation of the effectiveness of the programs would be through telephonic conversations, e-
mails and letters by the listeners from time-to-time. Also, we will send our representatives to
the field to collect the feedback. Currently we have as our official email id.

System Overview


This section describes our highly flexible two-studio radio station. This has been found very
suitable for our program format.

Technical Facilities: There are four technical areas.

       On Air (Transmission) Studio/Control Room.
       Recording cum Back up Room
       Voice Over Booth
       Transmission Room
On Air Studio: The On Air Control Room is based around a single control surface Synergy
integrated broadcast centre. This has 8 faders, and several inputs, as follow:

      4 x Mics (mono, analog))
      2 x TBU (mono, analog), with mono cleanfeed outputs
      1 x ISDN (stereo, analog), with a stereo cleanfeed output
      2 x High Level (stereo, analog, ‘selectors can be added if needed, to extend the number
       of inputs to 16)
      4 x AES (digital, stereo, with individual digital record outputs)
      4 x Feeds from Synergy’s PC, 2 x playlist and 2 x cart-stacks
      External Monitor Input (stereo line, analog)

In the basic package, the following sources are used:

      3 x local studio mics (DJ and 2 x guests)
      4 x Talks Studio mics (manually patchable in-place of local mics, via mic patch-panel)
      1 x CD player (AES)
      1 x Cassette player (analog, stereo line), with analog record input
      1 x TBU, fed from cleanfeed 1
      1 x Composite feed from PC (across 4 faders)
      Feed from Off Air receiver, via External Monitor input

These can be allocated across the 8 faders in ANY combination, and individual presenters may
create their own settings, with individual combinations of sources appearing on different
faders. Such user ‘Pre-Sets’ may be simply recalled from a menu.

The creation of User Pre-Sets is a simple matter, and for illustrative purposes, Synergy has
supplied with a number of ready-loaded pre-sets.

*A system schematic for the On Air Control Room is attached in the end.

Local mics (On Air studio) and mics from the Talks Studio appear on the patch-panel in the
rack, adjacent to Synergy’s MPU. Short XLR jumper cords are used to connect whichever
mics are to be used into the mixer.

Cleanfeed Output 3 provides a desk output to feed the headphone amplifier providing
monitoring for the studio’s Guest headphones.


      State of the art FULLY DIGITAL INTEGRATED solution.
      Digital Mixer with up to 26 inputs and either 8 or 16 faders – plenty of expansion
      Any source to any fader at any time – creates unlimited USER PRESETS for easy set-
      Playback audio from PC across FOUR separate faders – offering maximum control.
      Quick Record and EDIT WHILST on-air.
      Touch-screen, mouse, fader and button control – in different combinations to suite all
      Comprehensive monitoring, metering and talkback
      Plenty of inputs and outputs, internal power amps for control room and studio speakers
       and headphones – minimizes amount of outboard equipment and wiring.
Software Support: Live Assist and Automated Broadcast, Multitrack Record and Edit,
Scheduling, Library and Content Management, Production, Transcoding, Podcasting, CD
Ripping, Administration, Optional Traffic/Billing and Logging

      SAFE PRODUCTION MODE – allows any of the above tasks to be undertaken
       WHILST ON AIR – without fear of interfering with broadcast – making great use of
       the facility during automated broadcasts.

      Automated PC re-set during unattended broadcast – insures dead airtime.

CR Station Plan View

                   PRODUCTION            VOICE OVER BOOTH
                   (RECORDING CUM
                   BACKUP ROOM)

                                                                      STUDIO 2
                   ON AIR
                   STUDIO +

                                RECEPTION & WAITING AREA
        VIDEO                                                          VIDEO
                               CAMPUS RADIO STATION                    STUDIO 3
        STUDIO 1

                            MEDIA TECHNOLOGY CENTER
On Air Control Room Schematic

                           REC                             CASS                                                           REC to
                                                                                        Sel.1a       Sel.1a               CASS.
                                             CD/ CASSETTE
                                                            CD                          AES1                                                Control
                                                                                                                            MIC LIVE
                                                                                                   MIC LIVE
                                                                                                                     To Mic Live connector on
                                                                                                                       Talks Studio Wallbox

                               CF1                  TBU                                 TBU1           CF1               CF1 to TBU

                                                                                                       CF2                Spare CF output

                                             Line         H/set
                                                                      spare                                                 spare
                                                                      AES               AES2-4      AES2-4                AES REC
                                                                     inputs                                                outputs

                                                                                                                                TO PATCH
                                                                                                     PGM                   (in Production Studio)
                                                                                                                                 (PGM out)

                                              SYNERGY                                                 AUX                To wallbox in
                           REC                ON AIR PC                                              Output              Talks Studio
                                                                  2 x playlist+
                                                                  2 x cart- stack
                                                                                          SYNERGY MPU
                                 n/ w to Prod n PC
                                                                                                     CR LS
                                      From Off Air Receiver via DA                       Ext.                                    R

DJ Mic                                   DJ Mic

Guest 1                              Guest 1 Mic                                                                                 DJ H/P
                                                                                           Mic      DJ H/P
Guest 2                              Guest 2 Mic                                           1-4
 Mic                                                                                                                                            Guest
                                                                                                   CF3 Out                                      1 H/P
          Hard- wired to mics
                                                                  Mics plugged                      ( set to
            in On Air Studio
                                                                   into Synergy                      PGM)                 HP
                                     Booth Mic 1                    MPU from                                              Amp                   Guest
                                                                   either On Air                                                                2 H/P
                                                                      Studio or
              Hard- wired to         Booth Mic 2
                                                                  Voice Booth
              mic sockets in                                      ( using XLR
              Voice- Booth           Booth Mic 3                     jumpers )
                                     Booth Mic 4

                                      Mic Patch panel

                                                                                 SYNERGY              SYNERGY
                                                                                Master Control       Fader Control
                                                                                  Surface              Surface
     Organizational Structure OF IITK Campus Community Radio
                                   Steering Committee
    Registrar (Chairman)                          Campus Community:
    Faculty Representatives                       Convener, Faculty Club
    Dr. Jayanta Chatterjee                        Convener, Women’s Association
    Dr. Harish Verma                              Convener, Staff Gymkhana
    Staff Representative                          City Representatives
    Dr. V.P.Singh                                 Anil Gupta
    Student Representative                        Dr. Alok Bajpai
    Secretary, Film & Media Council               Media Technology Center
    Secretary, Cultural Council                   Ms.Reema Mittal (Program Manager)
    Representative, Design Programme              Coordinator, Media Technology Center

                                   Executive Committee
                             Faculty Representatives
                             Dr. Samir Khandekar
                             Dr. Sohani Sahi
                             Staff Representative
                             Dr. V. P. Singh
                             Student Representative
                             Nominee, Film & Media Council
                             Nominee, Cultural Council
                             Nominee, Design Programme
                             Media Technology Center
                             Ms.Reema Mittal (Program Manager)
                             Coordinator, Media Technology Center
                             Technical Support Team
                             Dr. Navpreet Singh
                             Sound Engineer (CR)

 Production Management Team             Technical support Team         Accounts Team

                  Program Producers
                   Creative Directors
                  Concept Developers
                   Content Creators
                   Content Scanning

The administrative committee and operations team as suggested above will observe the entire
functioning of the IITK Community Radio Station.

Though the station has all the necessary equipments and space, there is a shortage of staff required
for the smooth functioning of the radio. As of now there are only two people handling the entire
setup. Due to the crunch of financial resources, staff recruitments cannot be done and production
work is also hampered.

The user group of IITK CR is a varied cluster. Nature of audience is quite different within and
outside the campus. In fact there are several different user categories even within the campus.
Programs for all is indeed a challenging task.

Presence of other popular media forms like Internet, TV, i phones etc on campus and repositioning
the Radio there in has also been challenging. Nevertheless the initial response has been encouraging.
Even though it has not been initiated these other media form like TV or Internet, did not provide the
community with a platform to express their creativity in such a low cost.

Proposed Budget

The finances are required to meet the following expenses:
       A. Salaries and Benefits to the Staff
       B. Stationary & Miscellaneous
       C. Travel
       D. Equipment Maintenance
       E. Production Cost

A. Salaries and Benefits to the Staff
   (For details refer to Annexure I)

           Post                     Posts Equivalent to           Vacancies            Pay Scale
Station Head                         Research Engineer                 1          15000-1500-30000

Programming Head                        Project Scientist              1          15000-1500-30000

Sound Engineer/Recordist          Senior Project Associate             1          12000-1200-24000

Technical Assistant                  Project Technician                1           8000-800-16000

Accountant                            Project Assistant                1           6600-660-13200

Announcer/Production                  Project Assistant                1           6600-660-13200
                                          Student                                  Full Time 8,000/-
                             Project Research Associate (PRS)
                                    Part Time Students
                                                                         Part Time UG 80
                                                                         Part Time PG 150
B. Stationary& Miscellaneous
Budget Head                                  Cost in Lakhs
Publicity Materials, Printer Cartridge, 0.5
Photocopying, Papers, Pens, White Board
Markers, Post its, Removable Page Markers
Certificates, Maintenance, Tokens/ Gifts for 1.0
the Artists, Beverages & Snacks (Tea,
Coffee, Biscuits) etc.

C. Travel
Budget Head                                 Cost
Local Travel for Outdoor Recordings, Out 1.0
Station Travel for liaison with other Radio
Stations, NGOs, Meetings etc

D. Equipment Maintenance
Budget Head                                    Cost
Annual Maintenance Contract with suppliers 3.5 (15% of the total cost)
of all equipments
Annual License Fee                             0.5
Refer to Annexure III for the detail list of equipments.

E. Production Cost
Budget Head                                       Cost
To sustain the Community Radio Service it is 6.0
essential for the beneficiaries (in this case the
community with in and out side IITK, using
the radio service) to voluntarily participate in
the process of content development for the
radio. Nevertheless producing programs can
be sufficiently time consuming and effortful.
It is therefore necessary to nominally
compensate the Program Producers, Concept
Developers,      Radio     Artists,     Creative
Directors, Anchors, Musicians and so on.
Additional program acquisition, copyrights
and inviting experts from outside the
community may also require financial
The total approximate budget considering:
A= 12.0 (approximately), B+C+D+E = 12.5
Total Running Cost A+ B+C+D+E = 24.5 Lakhs Per Annum
Annexure I
Details of manpower requirement, job profiles and nature of the job

1. Responsibilities & Duties of Station Head (01)

He / she will be overall in-charge of Community Radio Station. His / her duties will include:

      Effective implementation of the FPC (Fixed Point Chart) as decided by the Steering
      Selection of resource person / talkers / artist / expert.
      Preparation of duty chart of announcers / anchors.
      Ensuring smooth functioning of Community Radio Station.
      Ensuring submission of accounts.
      Public Relations and liaison.
      Observe production related work.

2. Responsibilities & Duties of Programming Head (01)

He / she will be overall in-charge of programming, handling anchors team and production related

      Classification and maintenance of all digitally recorded data, tapes, Cd’s and other
       programming material.
      Maintaining of database of programs acquired / to be acquired from different sources.
      Assisting the anchors team in program production and transmission related work.
      Preparing programming schedule for Community Radio Station.
      Public Relations and liaison.

3. Responsibilities & Duties of Sound Engineer / Recordist (01)

      He / she will be well knowing about the Community Radio setup and helping in recording,
       dubbing and editing work.
      He / she must have good knowledge of sound editing and program encapsulation.

4. Responsibilities & Duties of Technical Assistant (01)

      To operate and maintain all studio equipments.
      To maintain record of equipment and make monthly report on working status.
      To assist Station Head for studio operation when ever required.
      Take charge and Monitor the internet radio

5. Responsibilities & Duties of Accountant (01)
      He / she will be responsible for all payments, receipts and budget control.
      Up keep of office records and being accountable to internal as well as external audit, under
       the overall supervision of Station Head.
      Submit monthly statement of receipts and expenditure to Station Head and help in the
       preparation of the annual report of the station.
      Day to day correspondence and office management.

6. Responsibilities & Duties of Announcers /Production Assistant (01):

      To write announcement properly and broadcast them.
      Before broadcasting the program check program cue-sheet properly.
      To write presentation scripts for special programs and other important occasion.
      Helping in program production.
      Any other duties, which may be assigned time-to-time.

Sponsor Benefits
IIT Kanpur Community Radio provides a platform not only for top class entertainment but also for
outreach activities like reaching out to several villages around the campus and helping them in
educational and health related information. We have already aired some programs that focus on
unheard voices like migrant laborers’ issue, girls' education, etc. Through our program on classical
music we have been able to capture some local talent lying in the immediate vicinity of the campus.
Very soon we will be starting a program focusing on Kanpur city as well. Therefore, by supporting
IITK Community Radio SBI will get a chance to directly involve in community activities touching
the lives of people in many ways.

In addition, SBI will be identified as the prime supporter and association will be suitably displayed
on radio’s website and during broadcast. The sponsors of the IIT Kanpur Community Radio are
entitled to the following benefits:

      Promotion by the Team - Bank logo, name and link to their website will be prominently
       displayed on the radio website. Also, during the radio transmission Bank’s policies, schemes
       and other valid information will be shared with the listeners from time to time. Radio team
       will cover all major events like seminars, conferences, events held by the Bank.

      Publicity - The radio team’s success has been published in leading dailies like Indian
       express, Hindustan Times, etc. Eventually, the sponsor will also get recognition.

      Platform for the Bank Employees – The radio will also serve as a platform for the Bank’s
       employees to share their talents with the listeners be it songs, poetry, writings, etc. However,
any kind of self promotion and branding by the employees about their organisation will be

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