Lucky (2-year)
Lucky The Shoppers Magazine
Who Reads Lucky?
Lucky magazine is the only magazine devoted exclusively to shopping
and style. A pioneer in the fashion magazine field, it provides women who
are passionate about shopping with a broad range of the best styles and
products out there--but a tight edit of the pieces that are worth a second
look. As the voice of a friend in the know, Lucky makes fashion and beauty
fun and accessible for everyone, showcasing what to wear and how to
wear it. The magazine features gorgeous photography and an endless
array of product shots--and every item comes with how-to-get it-right-now
information next to its photo (pricing, website, phone number, store
location). Readers don’t have to flip to the back of the book to read the fine
print on how much something costs--and they can buy it right then and
there. It’s all about instant gratification. Lucky also shows readers a variety
of price points—you’ll see a pair of $300 shoes next to a $30 pair.
Lucky’s editors offer real-life women advice on how to wear the
latest trends in a way that’s flattering and right for their shape and size:
they don’t assume one size or trend fits all. It’s all about accessibility, and
remembering that fashion is supposed to be fun, not stressful.
There’s also advice on how to shop your own closet: you don’t need
to go out and buy a whole new wardrobe each season—just a few key
pieces and styling tricks can turn a summer piece into a fall one.
Since Lucky’s launch in December 2000, circulation has rocketed from
500,000 to over 1.1 million, proving to be one of the most successful
launches in Conde Nast history.
Lucky Shops Amazon:
Customers who subscribe to Lucky through Amazon.com receive the
exclusive Lucky Shops Amazon edition, which contains an extra section
that’s packed with great Amazon finds handpicked by Lucky editors—and
loaded with additional styling tips, advice on how to wear the latest trends,
great gifts ideas, and more.
What You Can Expect in Each Issue: What I Want Now!:
Editors’ monthly picks. Style Spy: The latest trends, talent, and fashion
news Lucky How-to: Smart finds, figure fixes, styling tips and advice.
Shoes of the Month: Why we like them, and how to wear them. Basics:
An ideal look for right now, from head to toe My Foolproof Outfit: A real-
life woman in a cool job tells us the outfit that she comes back to again and
again, and why Her Way: Our cover model’s favorite fashion and beauty
picks Fashion Babble: Creative Director Andrea Linett’s current cravings.
Beauty Spy: New products, great ideas, and easy looks, focusing on
making beauty accessible to all readers. Shopping Report: Round up of
new stores, incredible finds, secret sources around the country and online.
Shopping Trip: Guides to the best boutiques in cities around the world.
Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing,
accessories, beauty, and home décor from retailers like Saks Fifth A venue,
shopbop.com, Barney’s New York, and Old Navy. Recent feature
articles include: Mammoth Shoe and Bag Guides: twice a year, we show
you the best shoe and bag trends, and pages of pages of everyone’s
favorite must-have accessories. Under $100 Guide: A summer’s worth of
style, all at can’t-beat pricing. 30 Days of Outfits: How to build a month’s
worth of foolproof outfits with just a few key pieces. Spring and Fall
Fashion and beauty trends. Styling tips and trends from the runway. Gi rls
on the Street: we go to a different city a few times a year, bring a rack of
the season’s clothes and accessories, and ask real women to stop and pull
their favorite looks.
Magazine Layout:
Every page of Lucky is packed full of gorgeous fashion, beauty and
home finds, all shown in an appealing way and with explanations and
descriptions of why our editors are loving them. It’s very easy to navigate
and friendly, clean design, and not at all off-putting or intimidating. The
models look like real people--not scary-thin or scowly. Plus, many of
Lucky’s editors are photographed for the magazine every month--to show
how the items look like on real people, and to help the readers feel a
connection with the staff of Lucky.
Click on any image below to see select pages from Lucky:
Evening at its Easiest
Lucky How-To
The Season’s Best Looks for Under $100
The Season’s Best Looks for Under $100
Metallic Sandals
What I Want Now!
My Foolproof Outfit
Beauty Spy: Cherry-Punch Lips
Lucky Shops Amazon.com: Wish List Contributors:
Kim France, Editor-in-Chief of Lucky, was Editor-at-Large at Spin when
Conde Nast selected her to develop Lucky magazine. Before that, she
was a Senior Editor and then Deputy Editor at New York
We first discovered this publication traveling in Canada. My daughters are
avid shoppers and lucky doesnt waste a single page. Cover to cover its
full of valuable information if you like fashion/shopping. Each issue
includes a page of removable tabs for the reader to mark pages, particular
items, information you might want to refer to later. FUN, FUN, FUN if your
Paris Hilton or my daughters!
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