Smartphone Applications - A Major Threat to In-Home Displays by GlobalData

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									                     Smartphone Applications - A Major Threat to In-Home
                                          Displays
        Reference Code: GDSG0034VPT                                                                                                              Publication Date: December 2011


        1         Table of Contents
        1 Table of Contents.................................................................1
         1.1 List of Tables .................................................................1
        2 Summary .............................................................................2
        3 Smartphone Applications - A Major Threat to In-Home
          Displays ...............................................................................2
         3.1 Energy Management Applications Easily Available for
              Smartphones .................................................................2
         3.2 Competitive Pricing Positions Smartphones as an
              Attractive Alternative to In-Home Displays ....................4
         3.3 Unlike the In-Home Displays Market, the Smartphone
              Market is Growing Without Utility Mandates ..................5
         3.4 A Delay in Decision-Making by Utilities is Hurting the
              Prospects of the In-Home Display Market .....................5
         3.5 Growth of In-Home Displays will be Restricted to
              Certain Markets .............................................................6
        4 Appendix ..............................................................................6
         4.1 Abbreviations.................................................................6
         4.2 Methodology ..................................................................6
           4.2.1    Coverage..............................................................6
           4.2.2    Secondary Research ............................................6
           4.2.3    Primary Research ................................................7
           4.2.4    Modeling and Forecasting ....................................7
         4.3 Contact Us.....................................................................7
         4.4 Disclaimer......................................................................7



        1.1       List of Tables
        Table 1:       Smart Grid, List of Home Energy Management
                       Solution Providers ....................................................3
        Table 2:       Smart Grid Market, Key Countries, Comparison of
                       Price of Smartphones and In-Home Displays ($),
                       2011 .........................................................................4
        Table 3:       Abbreviations ............................................................6




                                                                                                                                               GDSG0034VPT /Published DEC 2011/ Page 1
                                                                                                                                                                         Market Analysis Alert
Smartphone Applications - A Major Threat to In-Home Displays
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        2       Summary                                                        The average price of IHDs is high, varying from $41 to $476.
                                                                               Consumers are reluctant to install a separate device dedicated
        Smartphone applications are emerging as a potential threat to          only to provide information on electricity consumption and
        In-Home Display units (IHDs). IHDs are deployed at the                 electricity bills. The absence of mandatory instructions for the
        consumer premises to give information on energy consumption,           installation of IHDs and the high average price are reducing the
        real-time electricity prices and the consumer’s electricity bill.      growth prospects for the IHD market. On the other hand,
        The information provided by IHDs enables consumers to                  smartphones, web applications and internet dashboards,
        monitor their energy consumption. A smartphone with an                 available widely in the market, are catching up as user
        energy management applications installed on it can also be             interfaces that can provide real-time information on the energy
        used as an interface to provide the information needed to              consumption of a household. Among the available alternatives,
        monitor and control energy consumption. Smartphones and the            smartphones are considered to be the most economical and are
        applications required for energy management are more                   likely to emerge as a major alternative to IHDs. Smartphones
        economical than IHDs, are widely available in the market and           are already available in the market and have been widely
        avoid the need to install a separate device to keep track of           accepted by users, and a large number of vendors are currently
        electricity consumption data. The smartphone market does not           developing smartphone energy management applications that
        require any mandate from the utility, unlike the IHD market,           can provide access to information on energy consumption, price
        which is largely dependent on the policies and guidelines              and bills remotely. Firms like Control4, Ecobee, e Q-3, Google,
        enforced by the government or utility for installation. Consumers      Trilliant and others are coming up with smartphone applications
        are willing to purchase a smartphone, and therefore the market         which are giving stiff competition to IHDs. The objective of
        for power-management smartphone applications is expected to            developing a smart home by deploying smart grid technologies
        grow at a significant rate. On the contrary, the number of             and programs can be achieved only when the latter are
        utilities making the installation of IHDs obligatory is low. These     economical. The deployment of demand-response programs to
        factors, along with the preference for smartphone applications,        promote electricity consumption during the off-peak hours and
        are acting as major barriers for the penetration of IHDs globally      to help consumers reduce their electricity bill will become
        and are likely to hamper the market for IHDs.                          economical when widely accessible smartphones and their
                                                                               energy management 
								
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