MEDIA
KIT
2008
REACH THE HOMES OF 247,000 ACTIVE UW ALUMNI
Introduction HOUSEHOLD INCOME
$50,000-$99,999 32%
$100,000-$149,999 20%
There is no other publication that delivers more
$150,000-$200,000 or more 17%
college-educated readers in the Pacific Northwest
than Columns Magazine the University of
Washington alumni publication. AVERAGE HOUSEHOLD INCOME
$94,000
More than 240,000 college-educated, upper-income
readers turn to Columns for news and features about EDUCATION
the University of Washington and their changing world. College Graduate 100%
Media Inc. ranks us in the top five for consumer magazine Postgraduate Study 69%
circulation, in the Puget Sound area. Postgraduate Degree 51%
FAMILY
Married 73%
Single, Never Married 16%
Demographics OCCUPATION
Professional 80%
GENDER AGE Retired 17%
Male 53% 18-34 24%
Female 47% 34-44 20%
45-54 23% HOME
Average age 48 years 55-64 17% Home Owner 82%
65+ 16%
RESIDENCE
Puget Sound Area Resident 65%
Other Washington 5%
Other USA 30%
UNIVERSITY OF WASHINGTON ALUMNI MAGAZINE
Circulation
PUGET SOUND MAGAZINE CIRCULATION
COMPARISON
• Seattle Magazine…………………….. 45,000
• Seattle Homes & Lifestyles…………. 30,000
• Washington CEO……………...……. 27,000
• Puget Sound Business Journal……… 22,000
COLUMNS TOTAL CIRCULATION 247,000
150,000 in Puget Sound
160,000 in Washington State
ZIP CODE DISTRIBUTION
Readership WITHIN PUGET SOUND AREA
• 980 51,150 East & South King County
Average number of Columns readers per household 1.5% • 981 65,400 West King County
Average time spent reading Columns 37 Min. • 982 12,700 Northwest Washington
Recipients who spent less than 30 min. reading Columns 39% • 983 9,500 Pierce and Kitsap Counties
Recipients who spent more than 30 min. reading Columns 61% • 984 5,750 Tacoma
Recipients who save Columns for two or more months 70% • 985 6,000 Thurston County
EDITORIAL INTEREST
University History
Research
University News
Teaching
Campus Controversies
KEY
Legislation affecting University
Alumni Accomplishments
Faculty Profiles
Community Involvement
POINTS
Class Notes • $94,000 Average Household Income
$94 000
Sports • 100% College Graduates
• 100% Mailed to Alumni Homes
OTHER PUBLICATIONS READ REGULARLY • Since 1908
National Geographic 38% • More than half our readers have an advanced
Smithsonian 22%
college degree.
The Wall Street Journal 17%
Money 3% • About 80% of our readers are professionals;
The New Yorker 13% 82% own their own homes.
Travel & Literature 10% • High reader loyalty and retention, 70% save
each issue for two months or longer.
• Columns has won more than 100 publishing
awards over the last 10 years.
• Ranked as one of the top five consumer
magazines in the region by Media Inc.
• Founded in 1908, it is published by the
University of Washington and the UW Alumni
Association.
• Goes to more than 240,000 college-educated
households.
RATE CARD 2008 Contact Sonny Morris
12510 33rd Avenue NE • Suite 300 • Seattle, WA 98125
Phone 206 367-2420 ext 1222 • Fax 206 363-9099 BUYER INFORMATION
• This rate card information is for 2008.
• All mailings are sent directly to the homes
full spread 2/3 1/2 of University of Washington alumni.
v. v. Additional copies are mailed to industry
representatives nationwide.
2008 Deadlines
Issues Space Digital Mailing
March 1/15 1/24 3/1
1/2 h. 1/3 1/3 sq.
3 1/6 v. June 4/15 4/26 6/1
v. September 7/15 7/24 9/1
December 10/15 10/24 12/1
Extras
• The adjacent prices reflect digital ads only.
• Ad design time is to be billed at $75 per
l Mechanical Information
Display M h i f ti hour for displays to be built.
information in inches width x depth information in inches width x depth • A 15 percent discount is offered to a
(full) full-page bleed 8 5/8 x 11 1/8 (2/3 v.) two-thirds vertical 4 9/16 x 9 3/4 recognized ad agency.
• No more than a 15 percent discount is
• trim size 8 3/8 x 10 7/8 (1/2 v.) half-vertical 3 3/8 x 9 3/4 offered to any advertiser.
• non-bleed 7 x 10 (1/2 h.) half-horizontal 7 x 4 9/16 • Specific pages may be secured at an
(full) spread bleed 17 1/4 x 11 1/8 (1/3 sq.) one-third square 4 9/16 x 4 9/16 additional 10% fee.
• trim size 16 3/4 x 10 7/8 (1/3 v.) one-third vertical 2 1/4 x 9 3/4
• non-bleed 15 x 10 (1/6 v.) one-sixth vertical 2 1/4 x 4 9/16 General Rate Policy
• Advertisers will be protected for duration of
Advertising & Color Rates contracts that are in effect at the time rate
Ad Rates For 2008 Frequency Discounts Listed Below changes are announced. A service charge
4 color only 1x 2x 4x of two percent per month will be charged
■ back cover $ 6,646 $ 6,205 $ 5,765 on all 30-day past-due accounts. If contract
terms are not met an adjustment will be
■ inside front $ 6,415 $ 5,985 $ 5,565 made per rate frequency used. In the event
■ inside back/pg.3 $ 6,122 $ 5,712 $ 5,303 collections are to be made, the UWAA is
■ spread $ 9,208 $ 8,589 $ 7,990 Additional
not responsible for legal fees. Ad agencies
■ center spread $ 11,340 $ 10,605 $ 10,080 5% discount are not liable — the advertiser is held
■ full-page $ 5,114 $ 4,777 $ 4,442
extended to accountable and liable.
UW Graduates • All advertisers must sign an insertion order
■ two thirds $ 4,095 $ 3,822 $ 3,549
■ half-page $ 3,370 $ 3,150 $ 2,930 at the time of sale, bonding them to the
space reservation.
■ one-third $ 2,562 $ 2,394 $ 2,226
• Covers are non-cancelable.
■ one-sixth $ 1,869 $ 1,733 $ 1,617
Production Details
Spot Color/Inserts • Digital advertising materials are preferred.
Black & White 1x 2x 4x We accept Macintosh platform only
■ full-page $ 4,116 $ 3,843 $ 3,570 Spot-color (magenta, cyan or yellow):
and prefer eps files in Quark Xpress 4.1,
■ two-thirds $ 3,297 $ 3,077 $ 2,856 Black & White rate plus 10% PageMaker 6.5, In Design 1.5, Illustrator
■ half-page $ 2,720 $ 2,530 $ 2,352 Matched color (tint builds): Black & White rate 8.0., Freehand 9.0, and Photoshop 5.5
■ one-third $ 2,058 $ 1,922 $ 1,785 plus 10% for each process color to build the tint. or earlier. Please refer to the digital
■ one-sixth $ 1,502 $ 1,397 $ 1,302 advertising materials page for more
Inserts: Blow-in cards, bind-in cards, inserts and
information.
■ spread $ 7,277 $ 6,920 $ 6,426 tip-ons available, including printing services.
Insertion space is limited. Fees and space • All color ads must include a matchprint
availability upon request. color proof for accurate color match on
the press. Advertisers not providing color
proofs of their ads assume full liability for
UWAA Protective Clause quality of final piece.
The UWAA reserves the right to cancel or reject any advertising
• No ads will be available for other usage or
at any time. Also, the phrase “paid advertisement” may be added
to any copy, which in the UWAA’s opinion, simulates editorial removal from UWAA office until after press
matter and might be misleading. The UWAA will not be bound by time.
any conditions, printed or otherwise, appearing on order blanks • For complete digital specifications
or copy instructions when such conditions conflict with the please call (206) 367-2420.
regulations set forth in this rate information.