MEDIA KIT
2008
REACH THE HOMES OF 247,000 ACTIVE UW ALUMNI Introduction
There is no other publication that delivers more college-educated readers in the Pacific Northwest than Columns Magazine the University of Washington alumni publication. More than 240,000 college-educated, upper-income readers turn to Columns for news and features about the University of Washington and their changing world. Media Inc. ranks us in the top five for consumer magazine circulation, in the Puget Sound area.
HOUSEHOLD INCOME
$50,000-$99,999 $100,000-$149,999 $150,000-$200,000 or more 32% 20% 17%
AVERAGE HOUSEHOLD INCOME
$94,000
EDUCATION
College Graduate Postgraduate Study Postgraduate Degree 100% 69% 51%
FAMILY
Demographics
GENDER
Male Female 53% 47%
Married Single, Never Married
73% 16%
OCCUPATION
Professional Retired 80% 17%
AGE
18-34 34-44 45-54 55-64 65+ 24% 20% 23% 17% 16%
HOME
Home Owner 82%
Average age 48 years
RESIDENCE
Puget Sound Area Resident Other Washington Other USA 65% 5% 30%
UNIVERSITY OF WASHINGTON ALUMNI MAGAZINE
Circulation
PUGET SOUND MAGAZINE CIRCULATION COMPARISON
• • • • Seattle Magazine…………………….. Seattle Homes & Lifestyles…………. Washington CEO……………...……. Puget Sound Business Journal……… 45,000 30,000 27,000 22,000
COLUMNS TOTAL CIRCULATION
150,000 in Puget Sound 160,000 in Washington State
247,000
Readership
Average number of Columns readers per household Average time spent reading Columns Recipients who spent less than 30 min. reading Columns Recipients who spent more than 30 min. reading Columns Recipients who save Columns for two or more months 1.5% 37 Min. 39% 61% 70%
ZIP CODE DISTRIBUTION WITHIN PUGET SOUND AREA
• • • • • • 980 981 982 983 984 985 51,150 65,400 12,700 9,500 5,750 6,000 East & South King County West King County Northwest Washington Pierce and Kitsap Counties Tacoma Thurston County
EDITORIAL INTEREST
University History Research University News Teaching Campus Controversies Legislation affecting University Alumni Accomplishments Faculty Profiles Community Involvement Class Notes Sports
KEY POINTS
38% 22% 17% 3% 13% 10% • • • • • • • • • • $94 000 $94,000 Average Household Income 100% College Graduates 100% Mailed to Alumni Homes Since 1908 More than half our readers have an advanced college degree. About 80% of our readers are professionals; 82% own their own homes. High reader loyalty and retention, 70% save each issue for two months or longer. Columns has won more than 100 publishing awards over the last 10 years. Ranked as one of the top five consumer magazines in the region by Media Inc. Founded in 1908, it is published by the University of Washington and the UW Alumni Association. Goes to more than 240,000 college-educated households.
OTHER PUBLICATIONS READ REGULARLY
National Geographic Smithsonian The Wall Street Journal Money The New Yorker Travel & Literature
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RATE CARD 2008
Contact Sonny Morris
12510 33rd Avenue NE • Suite 300 • Seattle, WA 98125 Phone 206 367-2420 ext 1222 • Fax 206 363-9099
BUYER INFORMATION
• This rate card information is for 2008. • All mailings are sent directly to the homes of University of Washington alumni. Additional copies are mailed to industry representatives nationwide.
full
spread
2/3 v.
1/2 v.
2008 Deadlines
1/2 h.
1/3 v.
1/3 sq. 3
1/6 v.
Issues Space March 1/15 June 4/15 September 7/15 December 10/15
Digital 1/24 4/26 7/24 10/24
Mailing 3/1 6/1 9/1 12/1
Display M h i l Mechanical Information f ti
information in inches (full) full-page bleed • trim size • non-bleed (full) spread bleed • trim size • non-bleed Ad Rates For 2008 4 color only ■ back cover ■ inside front ■ inside back/pg.3 ■ spread ■ center spread ■ full-page ■ two thirds ■ half-page ■ one-third ■ one-sixth Black & White ■ full-page ■ two-thirds ■ half-page ■ one-third ■ one-sixth ■ spread 1x $ 4,116 $ 3,297 $ 2,720 $ 2,058 $ 1,502 $ 7,277 width x depth 8 5/8 x 11 1/8 8 3/8 x 10 7/8 7 x 10 17 1/4 x 11 1/8 16 3/4 x 10 7/8 15 x 10 information in inches (2/3 v.) two-thirds vertical (1/2 v.) half-vertical (1/2 h.) half-horizontal (1/3 sq.) one-third square (1/3 v.) one-third vertical (1/6 v.) one-sixth vertical width x depth 4 9/16 x 9 3/4 3 3/8 x 9 3/4 7 x 4 9/16 4 9/16 x 4 9/16 2 1/4 x 9 3/4 2 1/4 x 4 9/16
Extras • The adjacent prices reflect digital ads only. • Ad design time is to be billed at $75 per hour for displays to be built. • A 15 percent discount is offered to a recognized ad agency. • No more than a 15 percent discount is offered to any advertiser. • Specific pages may be secured at an additional 10% fee. General Rate Policy • Advertisers will be protected for duration of contracts that are in effect at the time rate changes are announced. A service charge of two percent per month will be charged on all 30-day past-due accounts. If contract terms are not met an adjustment will be made per rate frequency used. In the event collections are to be made, the UWAA is not responsible for legal fees. Ad agencies are not liable — the advertiser is held accountable and liable. • All advertisers must sign an insertion order at the time of sale, bonding them to the space reservation. • Covers are non-cancelable. Production Details • Digital advertising materials are preferred. We accept Macintosh platform only and prefer eps files in Quark Xpress 4.1, PageMaker 6.5, In Design 1.5, Illustrator 8.0., Freehand 9.0, and Photoshop 5.5 or earlier. Please refer to the digital advertising materials page for more information. • All color ads must include a matchprint color proof for accurate color match on the press. Advertisers not providing color proofs of their ads assume full liability for quality of final piece. • No ads will be available for other usage or removal from UWAA office until after press time. • For complete digital specifications please call (206) 367-2420.
Advertising & Color Rates
Frequency Discounts Listed Below 1x 2x $ 6,646 $ 6,205 $ 6,415 $ 5,985 $ 6,122 $ 5,712 $ 9,208 $ 8,589 $ 11,340 $ 10,605 $ 5,114 $ 4,777 $ 4,095 $ 3,822 $ 3,370 $ 3,150 $ 2,562 $ 2,394 $ 1,869 $ 1,733 2x $ 3,843 $ 3,077 $ 2,530 $ 1,922 $ 1,397 $ 6,920 4x $ 3,570 $ 2,856 $ 2,352 $ 1,785 $ 1,302 $ 6,426 4x $ 5,765 $ 5,565 $ 5,303 $ 7,990 $ 10,080 $ 4,442 $ 3,549 $ 2,930 $ 2,226 $ 1,617
Additional 5% discount extended to UW Graduates
Spot Color/Inserts
Spot-color (magenta, cyan or yellow): Black & White rate plus 10% Matched color (tint builds): Black & White rate plus 10% for each process color to build the tint. Inserts: Blow-in cards, bind-in cards, inserts and tip-ons available, including printing services. Insertion space is limited. Fees and space availability upon request.
UWAA Protective Clause The UWAA reserves the right to cancel or reject any advertising at any time. Also, the phrase “paid advertisement” may be added to any copy, which in the UWAA’s opinion, simulates editorial matter and might be misleading. The UWAA will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with the regulations set forth in this rate information.