ShakeAway Limited (WMI): Company Profile and SWOT Analysis by WMIntelligence

VIEWS: 275 PAGES: 12

More Info
									ShakeAway Limited (WMI)

_________________________________________________________________________________



ShakeAway Limited (WMI)                                                    Key Employees
                                                                           Name                    Job Title
Fast Facts
                                    7 Post Office Road, Bournemouth, BH1   Begbies Traynor         Administrator
Headquarters Address
                                    1BB, United Kingdom
                                                                           Julie Palmer            Administrative Partner
Telephone                           + + 44 01202 310105
                                                                                                   Administrative Partner -
Fax                                 N/A                                    Mark Fry                Shakeaway Worldwide
                                                                                                   Ltd.
Website                             N/A                                    Rob Carruthers          Managing Director

Ticker Symbol, Stock Exchange       N/A

Number of Employees                 N/A
                                                                           Company Overview

Fiscal Year End                     December                               ShakeAway Limited (ShakeAway) is based in
                                                                           the UK and provides milkshakes and other
Revenue (in US$ million)            7.08                                   confectionery and bakery products. The
                                                                           company was founded in 1999 with its first outlet
Revenue (in GBP million)            4.60
                                                                           at Post Office Road, Bournemouth, the UK. Its
                                                                           stores also offer a large range of dairy-free
                                                                           milkshakes for vegetarians and lactose
                                                                           intolerant people by using soya milk instead of
                                                                           cow’s milk. It sells products to consumers across
SWOT Analysis                                                              the UK, Australia, Cyprus, Ireland and the UAE.
                                                                           The company operates in over 55 locations and
                                                                           is headquartered in Bournemouth, Dorset, UK.
Strengths                           Weaknesses

Diversified geographic operations   Administration problems                Key Competitors
                                                                           MOO MOO'S LTD
Wide product range
                                                                           shake my shake Ltd
Opportunities                       Threats
                                                                           Shakeaholic Ltd
Expand operations in young populated
                                     Shortage of manpower
countries

International games and events




___________________________________________________________________________________________

ShakeAway Limited (WMI) - SWOT Profile                                                                         Page 1
ShakeAway Limited (WMI)

_________________________________________________________________________________


TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1      SWOT Analysis - Overview ....................................................................................................................................6
    2.2      Strengths ................................................................................................................................................................6
    2.3      Weaknesses ...........................................................................................................................................................6
    2.4      Opportunities ..........................................................................................................................................................6
    2.5      Threats ...................................................................................................................................................................7
3     History ...................................................................................................................................................... 8
4     Key Employees ........................................................................................................................................ 9
5     Locations and Subsidiaries .................................................................................................................. 10
    5.1      Head Office ..........................................................................................................................................................10
    5.2      Other Locations and Subsidiaries ........................................................................................................................10
6     Appendix ................................................................................................................................................ 12
    6.1   
								
To top