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Louis Plc: Company Profile and SWOT Analysis by WMIntelligence

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This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. WMI's 'Louis Plc: Company Profile and SWOT Analysis' report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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									Louis plc

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Louis plc                                                                     Financial Snapshot

                                                                              Operating Performance
Fast Facts
                                                                              The company reported revenue of US$367.56 million
Headquarters Address                      Louis House, Nicosia, 2025,Cyprus
                                                                              during the fiscal year 2010 (2010). The company's
                                                                              revenue declined at a compounded rate of 1.35%
Telephone                                 + 357 22 588168
                                                                              during 2006–2010, with an annual decline of -1.10%
                                                                              over 2009. In 2010, the company recorded an
Fax                                       + 357 22 442949                     operating margin of 4.29%, as against 5.99% in 2009.

Website                                   N/A
                                                                              Revenue and Margins
Ticker Symbol, Stock Exchange             LUI , Cyprus Stock Exchange

Number of Employees                       8,345

Fiscal Year End                           December

Revenue (in US$ million)                  367.56

Revenue (in EUR million)                  275.67




SWOT Analysis                                                                 Return on Equity

Strengths                                 Weaknesses                          The company recorded a return on equity (ROE) of -
                                                                              4.32% for 2010, as compared to its peers, Stademos
Growth in Cruise segment                  Lawsuits                            Hotels Plc (Ticker: SHL), Leptos Calypso Hotels
                                                                              Public Ltd (Ticker: LCH) and A. Tsokkos Hotels Public
                                                                              Ltd (Ticker: TSH), which recorded ROEs of 1.52%, -
Inorganic growth strategy                 Limited financial leverage          3.47% and -12.40% respectively. The company
                                                                              reported an operating margin of 4.29% in 2010.
Strategic alliances                       Poor performance of Hotel segment
                                                                              Return on Equity
Opportunities                             Threats

Acquisition of Il Mondo Cafe              Divided political situation

Positive outlook for travel and tourism
                                          Vessel operation regulations
industry




                                                                              Liquidity Position

                                                                              The company reported a current ratio of 0.60 in 2010,
                                                                              as compared to its peers, Stademos Hotels Plc,
                                                                              Leptos Calypso Hotels Public Ltd and A. Tsokkos
                                                                              Hotels Public Ltd, which recorded current ratios of
                                                                              0.50, 0.17 and 0.98 respectively. As of December
                                                                              2010, the company recorded cash and short-term
                                                                              investments of worth US$39.57 million, against
                                                                              US$81.41 million current debt. The company reported
                                                                              a debt to equity ratio of 1.82 in 2010 as compared to
                                                                              its peers, Stademos Hotels Plc, Leptos Calypso
                                                                              Hotels Public Ltd and A. Tsokkos Hotels Public Ltd,
                                                                              which recorded debt to equity ratios of 0.69, 0.81 and
                                                                              1.08 respectively.




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Louis plc - SWOT Profile                                                                                              Page 1
Louis plc

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................12
      2.2.4       Solvency ..........................................................................................................................................................13
      2.2.5       Valuation ..........................................................................................................................................................14
    2.3       Competitive Benchmarking ..................................................................................................................................15
      2.3.1       Efficiency ..........................................................................................................................................................15
      2.3.2       Capital Expenditure ..........................................................................................................................................16
      2.3.3       Turnover – Inventory and Asset .......................................................................................................................17
      2.3.4       Liquidity ............................................................................................................................................................18
3     Recent Developments ........................................................................................................................... 19
4     SWOT Analysis ...................................................................................................................................... 21
    4.1       SWOT Analysis - Overview ..................................................................................................................................21
    4.2       Strengths ..............................................................................................................................................................21
    4.3       Weaknesses .........................................................................................................................................................21
    4.4       Opportunities ........................................................................................................................................................22
    4.5       Threats .................................................................................................................................................................22
5     Company Statement .............................................................................................................................. 23
6     History .................................................................................................................................................... 24
7     Key Employees ...................................................................................................................................... 25
8     Key Employee Biographies................................................................................................................... 27
9     Locations and Subsidiaries .................................................................................................................. 28
    9.1       Head Office ..........................................................................................................................................................28
    9.2       Other Locations and Subsidiaries ........................................................................................................................28
10    Appendix ........................................................................................................
								
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