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There is a new proven and effective prospect system that can make you a six figure income with
your offline business! This is great for getting clients without the cold calls and going door to door.
Send emails, make a few calls, and then set up the appointments. It is just that easy! Now you
have a proven system that will take the guess work out of offline marketing. Get this now!
http://www.warriorplus.com/linkwso/sm6yyr/27010
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Everyone wants to market their business online these days. Why not, right? Your reach is global
and that's a big plus. However, the competition for reader's attention is exponentially higher for the
same reason. Most marketers begin online marketing with no training and go broke before they
can figure it out. The result? They are back to their day job before they even got started. What to
do? Before there was online marketing there was offline marketing. Just ten years ago
entrepreneurs made their millions marketing offline and one of the best tools they used in doing so
was newspaper marketing. Newspaper marketing is still a really great way to market your
business! What's the secret? It's affordable to learn and all of your competition is online losing
their shirts! To get started, you will need a computer, and 800 number and/or a website to send
your prospects.
Choosing A Newspaper, Where To Start - Deciding which newspapers to advertise in depends
somewhat on your budget and goals. The bottom line is that there are thousands of newspapers
out there in which to place your ads. Start with a site like newspapers.com. You should be looking
for pockets of wealth. Wealthy towns in your area, your vacation destination, the "10 fastest
growing towns in the U.S."...you get the idea. If you are not sure about an area, use a site like
zipskinny.com to check out the area's demographics.
Choosing A Newspaper, Picking The Right One - When narrowing down your list of newspapers,
look for newspapers with a circulation of 20k-200k and don't pay more than $10-$40 on an ad.
There are too many choices out there to ever overpay. Unlike online advertising, it is best to call
up a newspaper to get specifics on circulation, submission deadlines, rates and special offers.
Sales reps will often be able to offer you a deal, especially these days with newspapers suffering
financially. Reps may try to get you to buy additional advertising but you are only interested in the
Sunday print version. This is the peak readership day. Also, be sure to plan ahead. Ad submission
deadlines are normally 2-5 days in advance of the publication date.
How To Maximize Your ROI - Here are a few tips to keep in mind when running newspaper ads.
Be mindful of which pond you are fishing from. Say you are running an ad for new associates with
a help wanted ad. Make sure your ad language sounds like something you would find in the help
wanted section. And, don't run a help wanted type of ad in the business opportunity section. Also,
avoid major metropolitan newspapers. Your ad will be one of dozens and the cost is prohibitive for
most marketers. Next, stick to Sundays only. There will be deals for additional days as well as
advertising on their website. Sunday is your big day. Don't spend part of your budget on ineffective
days. Last, plan ahead. You'll need 2-5 days lead time between the ad deadline and publication.
Don't let Friday come around without having placed your ads for the next week. Better yet, buy
ads a month or more at a time. There is often a discount for multiple insertions. If your ad flops,
newspapers will generally refund your ad fee.
Writing An Ad That Pulls - When writing your ad, it is best to keep it simple. Your are just trying to
create interest with your ad, not explain your product of business in full. Three or four lines at the
most with your web address or 800 number. The 800 number should include a short message and
allow the lead to leave their contact information. An 800 number is cheap and easy to set up. Try
800link.com. FYI, some newspapers can be particular about placing ads for business opportunities
in their want ads. Using a web address may draw unwanted attention from sales reps when
placing your ad. I would recommend using an 800 number for that reason.
Keeping Score - Here is how your gauge your success. Newspaper ads take time to really start
pulling. It's a steady build to success. Experienced marketers know that the more someone sees
their ad, the more likely they are to check it out. Other ads come and go but yours will pull
because it is there week in and week out. If your ad generates even one lead, leave it there to
grow. Your goal is to develop 10-15 regular newspapers to place your ads. Some will flop. Some
will rock. But most will be somewhere in between. Drop the losers, add new newspapers and be
the master of offline marketing!
Trish teaches people how to become successful home-based entrepreneurs. Want to know the
five principles we teach that have created millions in income? Get our free report here at
[http://www.thehomebusinessroadmap.com].
Article Source:
http://EzineArticles.com/?expert=Trish_Thackston
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There is a new proven and effective prospect system that can make you a six figure income with
your offline business! This is great for getting clients without the cold calls and going door to door.
Send emails, make a few calls, and then set up the appointments. It is just that easy! Now you
have a proven system that will take the guess work out of offline marketing. Get this now!
http://www.warriorplus.com/linkwso/sm6yyr/27010
==== ====