PT Global Red Crispy : Foodservice - Company Profile, SWOT & Financial Report by Canadean

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									PT Global Red Crispy
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PT Global Red Crispy                                                             Key Employees
                                                                                 Name                        Job Title
Fast Facts
                                    Jl. Camel No. Raya. 9 , Tangerang, 15412 ,   Ir. Gatot Sutoto            Managing Director
Headquarters Address
                                    Indonesia
                                                                                                             Head - Customer service
                                                                                 Rahmat
Telephone                           + 62 21 7373413                                                          and PR
                                                                                                             Head - Marketing and
                                                                                 Syarip
Fax                                 + 62 21 7373413                                                          Training

Website                             N/A
                                                                                 Company Overview
Ticker Symbol, Stock Exchange       N/A
                                                                                 PT Global Red Crispy (Red Crispy) founded in
Number of Employees                 N/A
                                                                                 2002 is a quick service restaurant group based
                                                                                 in Indonesia. Its menu features a rich
Fiscal Year End                     December
                                                                                 assortment of burgers, crispy chicken, soups,
Revenue (in US$ million)            14.14
                                                                                 rice, French fries, side dishes and beverages
                                                                                 among others. The company operates and
Revenue (in IDR million)            129,000.00                                   franchises over 360 restaurants and cafes in
                                                                                 Indonesia under Red Crispy brand. These
                                                                                 restaurants are open for business during 365
                                                                                 days an year and also offer dine-in or carry out
                                                                                 services. Around 70.0% of the company’s
                                                                                 restaurants are located in colleges and schools
SWOT Analysis                                                                    and the remaining 30.0% are located at high
                                                                                 traffic residential areas and in shopping malls.
Strengths                           Weaknesses                                   Red Crispy is headquartered in Tangerang,
                                                                                 Indonesia.
Effective Marketing Mix             Geographic concentration
                                                                                 Key Competitors
Strong presence in Indonesia
                                                                                 PT Cipta Selera Murni
Opportunities                       Threats
                                                                                 PT Fastfood Indonesia Tbk

Cooperation with Nestle and Kraft   Fluctuating raw material prices              PT Pioneerindo

Future expansion plans              Intense competition                          PT Sari Burger Indonesia

Growing food and drinks industry                                                 PT. Rekso Nasional Food




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PT Global Red Crispy - SWOT Profile                                                                                      Page 1
PT Global Red Crispy
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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1      SWOT Analysis - Overview ....................................................................................................................................6
    2.2      Strengths ................................................................................................................................................................6
    2.3      Weaknesses ...........................................................................................................................................................6
    2.4      Opportunities ..........................................................................................................................................................6
    2.5      Threats ...................................................................................................................................................................7
3     History ...................................................................................................................................................... 8
4     Key Employees ........................................................................................................................................ 9
5     Locat
								
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