Mado Ice cream cafe
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Mado Ice cream cafe Key Employees
Name Job Title
Fast Facts
Gaziantep Karayolu Uzeri, Kahramanmaras, Atila Kanbur Director, Founder
Headquarters Address
, Turkey
Director, Founder, Sales
Erdal Kanbur
Telephone + 90 344 236 06 11 Coordinator
President, Director,
Mehmet Sait Kanbur
Fax + 90 344 236 06 13 Founder
Website N/A
Company Overview
Ticker Symbol, Stock Exchange N/A
Mado Ice cream cafe (MADO) was founded in
Number of Employees 4,000
1991 which is an ice cream café chain based in
Turkey. The company’s cafes are open for
Fiscal Year End December
business during 365 days an year and offer
Revenue (in US$ million) N/A
dine-in or carry out services. Its menu features a
rich assortment of breakfast items, omelets,
Turkish cuisine food, ice creams, desserts,
snacks and beverages. It operates and
franchises over 200 café stores in Turkey and
another 10 café stores under MADO brand in
SWOT Analysis Dubai, Australia, Saudi Arabia, Cyprus, Hong
Kong, South Korea and Bulgaria. In the next five
Strengths Weaknesses years, the company is planning to expand its
operational network in Asia Pacific. Mado Ice
cream cafe operates under Yasar Dondurma ve
Strong brand image Geographic concentration
Gıda Maddeleri A.S. and headquartered in
Kahramanmaras, Turkey.
Strong heritage and brand equity
Strong presence in Turkey Key Competitors
Baskin Robbins Turkey
Opportunities Threats
Emirgan Sütiş
Expansion in Asia Pacific Increasing labor costs
Güllüoğlu Gıda San. ve Tic. A.Ş.
Growing food and drinks industry Intense competition in market
Krispy crème Turkey
Slow economic recovery in Turkey
Unilever Sanayii ve Ticaret Türk AS
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Mado Ice cream cafe - SWOT Profile Page 1
Mado Ice cream cafe
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TABLE OF CONTENTS
1 Business Analysis ........................................................................................................................