SPR Coffee
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SPR Coffee Key Employees
Name Job Title
Fast Facts
Surf Plaza, 316 Hong Kong East Road, Adam van Kempen Entertainment Director
Headquarters Address
Qingdao, 266061, China
Chairman, Chief Executive
Lee Chien Li
Telephone + 82 800-860-0181 Officer
Lynne Ireland General Manager
Fax N/A
Website N/A
Company Overview
Ticker Symbol, Stock Exchange N/A
SPR Coffee is a quick-service restaurant
Number of Employees N/A
operator in China. It currently has 545 coffee
shops and restaurants across 60 major cities in
Fiscal Year End December
China. Key menu items offered include snacks,
Revenue (in US$ million) N/A
salads, sandwiches, hot dogs, soups, pizzas,
entrees, and a variety of coffee and related
products. The company was established in
1981. In addition to restaurant business, the
company is involved in real estate business.
Majority of the company’s outlets are located in
SWOT Analysis key urban areas such as Guangzhou, Beijing
and Shanghai. SPR Coffee is headquartered in
Strengths Weaknesses Qingdao, China.
Health measures Overdependence on a single region Key Competitors
Wide business operations Costa Coffee Ltd
McDonald's Corporation (Ticker: MCD)
Opportunities Threats
Starbucks Corporation (Ticker: SBUX)
Growing Chinese coffee market Fluctuating prices
Growing Chinese restaurant industry Intense competition
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SPR Coffee - SWOT Profile Page 1
SPR Coffee
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ........................................................................................................................................