PT Es Teler 77: Company Profile and SWOT Analysis

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PT Es Teler 77: Company Profile and SWOT Analysis
PT Es Teler 77

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PT Es Teler 77 Key Employees

Name Job Title

Fast Facts

Ruko Roxy Mas Blok. C2/21 -22, Jakarta, Trisno Budijanto Director

Headquarters Address

10150, Indonesia

Yenny Setia Widjaja Director

Telephone + 62 21 633 8085



Fax + 62 21 630 7857

Company Overview

Website N/A

PT Es Teler 77 (Es Teler 77) founded in 1982 is

Ticker Symbol, Stock Exchange N/A

a quick service restaurant group based in

Indonesia. Its menu features a rich assortment

Number of Employees 1,200

of Indonesian cuisine including a range of

Fiscal Year End December

chicken dishes, seafood dishes, snacks, side

dishes and beverages among others. The

Revenue (in US$ million) 72.01 company operates and franchises 186

restaurants in Indonesia, Singapore, Australia

Revenue (in IDR million) 657,000.00 and Malaysia under ES TELER 77 brand. These

restaurants are open for business during 365

days an year and also offer dine-in or carry out

services. The company’s restaurants are usually

located at high traffic shopping centers and in

shopping malls. Es Teler 77is headquartered in

SWOT Analysis Jakarta, Indonesia.



Strengths Weaknesses Key Competitors

Efficient franchise support system Geographic concentration PT Cipta Selera Murni



Strong brand image PT Fastfood Indonesia Tbk



PT Global Red Crispy

Strong presence in Indonesia

PT Sari Burger Indonesia

Opportunities Threats

PT. Rekso Nasional Food

Falling inflation Fluctuating raw material prices



Growing food and drinks industry Intense competition









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PT Es Teler 77 - SWOT Profile Page 1

PT Es Teler 77

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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 4

1.1 Company Overview ................................................................................................................................................4

1.2 Business Description ..................................................................

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