Country Style Cooking Restaurant Chain Co., Ltd.
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Country Style Cooking Restaurant Key Employees
Chain Co., Ltd.
Name Job Title
Caimin Zhong President, Director
Fast Facts
18-1 Guojishangwu Center, Chongqing, ,
Chief Operating Officer,
Headquarters Address Chao Sun
China Director
Vice President - Product
Telephone N/A Cheng Xiao
Development
Chairman, Chief Executive
Fax N/A Hong Li
Officer
Website N/A Li-Lan Cheng Director
Ticker Symbol, Stock Exchange N/A May Wu Director
Number of Employees 5,456 Roy Shengwen Rong Chief Financial Officer
Vice President - Corporate
Fiscal Year End December Shengshun Li Development and
Logistics
Revenue (in US$ million) 110.01
Steve Yue Ji Director
Revenue (in CNY million) 745.90
Tim T. Gong Director
Company Overview
SWOT Analysis Country Style Cooking Restaurant Chain Co Ltd
(CSC) is one of the key restaurant operators in
Strengths Weaknesses China. The company principally operates quick-
service restaurants that provide Chinese
Consistent financial performance Lack of franchise based model cuisines to customers. As of April 2011, CSC
operated 138 outlets with major presence in
Strong operational network Over dependence on particular regions Chongqing and Sichuan provinces. Moreover,
the company has an average traffic count of
Opportunities Threats 1,600 customers per day at its restaurants and
had more than 55 million customer visits in
2010. Key menu items offered at the restaurants
Expansion initiatives Intense competition
include a range of appetizers, desserts, entrees,
beverages and other dishes. In addition to
Growing Chinese restaurant industry Volatile raw material prices Chongqing and Sichuan, the company has
restaurants in Shaanxi, Hunan, Hubei, Shanghai
and Guizhou provinces. The company is
headquartered in Chongqing, China.
Key Competitors
McDonald’s
Yum! Brands, Inc. (Ticker: YUM)
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Country Style Cooking Restaurant Chain Co., Ltd. -