Pizza Express Limited: Foodservice - Company Profile & SWOT Report by Canadean

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									 PizzaExpress Limited
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Pizza Express Limited: Foodservice - Company
           Profile & SWOT Report




 © This product is licensed and not to be photocopied
PizzaExpress Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Mergers & Acquisitions and Partnerships ............................................................................................. 6
    2.1      M&A and Partnerships Strategy .............................................................................................................................6
3     Recent Developments ............................................................................................................................. 7
4     Key Competitors ...................................................................................................................................... 9
5     SWOT Analysis ...................................................................................................................................... 10
    5.1      SWOT Analysis - Overview ..................................................................................................................................10
    5.2      Strengths ..............................................................................................................................................................10
    5.3      Weaknesses .........................................................................................................................................................10
    5.4      Opportunities ........................................................................................................................................................10
    5.5      Threats .................................................................................................................................................................11
6     History .................................................................................................................................................... 12
7     Key Employees ...................................................................................................................................... 13
8     Appendix ................................................................................................................................................ 14
    8.1      Methodology .........................................................................................................................................................14
    8.2      Disclaimer.............................................................................................................................................................14




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PizzaExpress Limited - SWOT Profile                                                                                                                                        Page 2
PizzaExpress Limited

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................12
Table 3: Key Employees .......................................................................................................................................................13




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PizzaExpress Limited - SWOT Profile                                                                                                                                        Page 3
PizzaExpress Limited

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1 Business Analysis

1.1   Company Overview

PizzaExpress Limited (PizzaExpress) is a pizza restaurant chain based in the UK. The company was founded in 1965 by
Peter Boizot. PizzaExpress serves a variety of handmade pizzas. However, its menu features a wide choice of salads,
sides, pastas, desserts, wine, beers, spirits and soft drinks. The restaurants are usually open from 11:30 a.m. to 11 p.m.
PizzaExpres sells over 31 million pizzas annually through supermarkets alongside providing event catering and take-away
services. Currently, the company operates a portfolio of over 418 casual dining restaurants spread across the UK and
Ireland alongside operating more than 50 establishments in 12 international territories including China, India, Hong Kong,
Europe, Japan and the Middle East. It operates as a subsidiary of Gondola Group Limited, a casual dining restaurant
chain. PizzaExpress is headquartered in Uxbridge, Middlesex, the UK.

1.2   Business Description

PizzaExpress is an upscale-casual restaurant chain in the UK. The company was founded by Peter Boizot in 1965 by
opening first PizzaExpress outlet in Wardour Street, Soho.

PizzaExpress is specialized in offering authentic Neapolitan-style pizzas. It principally conducts business operations under
Milano brand in the UK and Ireland. Furthermore, the company operates Pizza Marzano branded restaurants in France,
Spain, Hungary, Greece and Poland.

The restaurants are famous fo
								
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