Travelodge Hotels Ltd.
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Travelodge Hotels Ltd. Key Employees
Name Job Title
Fast Facts
Oxford House, Thame, OX9 2AH , United Grant Hearn Chairman
Headquarters Address
Kingdom
Guy Parsons Chief Executive Officer
Telephone + 44 121 521 6000
Jon Mortimore Chief Financial Officer
Fax + 44 121 521 6681
Managing Director
Website www.travelodge.co.uk Paul Harvey International &
Development
Ticker Symbol, Stock Exchange N/A
Number of Employees 6,000
Company Overview
Fiscal Year End December Travelodge Hotels Ltd (Travelodge) operates
group of budget hotels in Europe. The company
Revenue (in US$ million) N/A started operations in 1985 as Forte Travelodge
by Lord Forte. The company owns and operates
more than 470 hotels located in major cities and
regional centers primarily in Europe offering a
total of 285,000 rooms under the brand
Travelodge. It serves more than 13.0 million
SWOT Analysis
people every year. The company operates bar
café and breakfast buffet alongside offering
Strengths Weaknesses breakfast bag through the restaurants located in
the hotels. It also provides online or mobile
Low cost strategy Poor customer feedback reservation applications through which
customers can make reservation 11 months
Strong portfolio of properties prior to the date. Geographically, the company
operates in the UK, Ireland and Spain.
Opportunities Threats Travelodge is headquartered in Thame,
England, the UK.
Strategic acquisitions Competitive pressures
Key Competitors
UK’s economic recovery Damages from natural disasters
Best Western
Usage of latest technology Fluctuating raw material prices
Holiday Inn Express Hotel
ibis Hotels
Novotel Hotels
Premier Inn Limited
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Travelodge Hotels Ltd. - SWOT Profile Page 1
Travelodge Hotels Ltd.
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1