Keg Restaurants Ltd: Company Profile and SWOT Analysis

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Keg Restaurants Ltd: Company Profile and SWOT Analysis
Keg Restaurants Ltd

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Keg Restaurants Ltd Key Employees

Name Job Title

Fast Facts

Chairman - The Keg

10100 Shellbridge Way, Richmond, V6X C.C. Woodward

Headquarters Address Royalties Income Fund

2W7, Canada

President, Chief Executive

David Aisenstat

Telephone + 604 276 0242 Officer

Trustee - The Keg

George Killy

Fax + 604 276 2681 Royalties Income Fund

Trustee - The Keg

George Tidball

Website N/A Royalties Income Fund

Executive Vice President -

James Henderson

Ticker Symbol, Stock Exchange N/A Business Development

Chief Operating Officer,

Jim Croteau

Number of Employees 4,100 Executive Vice President

Chief Financial Officer,

Fiscal Year End December Neil Maclean Director, Executive Vice

President

Revenue (in US$ million) 352.00



Company Overview



Keg Restaurants Ltd. (Keg) is a steakhouse

restaurant and bar operator based in Canada.

SWOT Analysis The company was founded in 1971 by George

Tidball, an entrepreneur in North Vancouver,

Strengths Weaknesses British Columbia. Keg conducts restaurant

operations under “The Keg Steakhouse & Bar”

Leading market position Concentrated sales trade name. The restaurants have different

layouts and décor and are equipped with an

Strong franchise network integrated separate bar. Keg offers a wide

choice of steaks, prime ribs, appetizers, salads

Opportunities Threats and desserts alongside serving a range of

beers, wines, cocktails and hiballs. As of

January 2, 2011, Keg operated a portfolio of 103

Growth initiatives Harmonized sales tax

restaurants including 87 located in Canada and

Positive outlook for full-service 16 in the US. The company‟s trademarks and

Leased premises other i

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