Keg Restaurants Ltd: Foodservice - Company Profile & SWOT Report by Canadean

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									Keg Restaurants Ltd
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Keg Restaurants Ltd: Foodservice - Company
          Profile & SWOT Report




© This product is licensed and not to be photocopied
Keg Restaurants Ltd

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     Key Competitors ...................................................................................................................................... 7
4     SWOT Analysis ........................................................................................................................................ 8
    4.1      SWOT Analysis - Overview ....................................................................................................................................8
    4.2      Strengths ................................................................................................................................................................8
    4.3      Weaknesses ...........................................................................................................................................................8
    4.4      Opportunities ..........................................................................................................................................................8
    4.5      Threats ...................................................................................................................................................................9
5     History .................................................................................................................................................... 10
6     Key Employees ...................................................................................................................................... 11
7     Key Employee Biographies................................................................................................................... 12
8     Locations and Subsidiaries .................................................................................................................. 13
    8.1      Head Office ..........................................................................................................................................................13
    8.2      Other Locations and Subsidiaries ........................................................................................................................13
9     Appendix ................................................................................................................................................ 14
    9.1      Methodology .........................................................................................................................................................14
    9.2      Disclaimer.............................................................................................................................................................14




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Keg Restaurants Ltd - SWOT Profile                                                                                                                                          Page 2
Keg Restaurants Ltd

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................10
Table 3: Key Employees .......................................................................................................................................................11
Table 4: Key Employee Biographies ....................................................................................................................................12
Table 5: Locations ................................................................................................................................................................13




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Keg Restaurants Ltd - SWOT Profile                                                                                                                                         Page 3
Keg Restaurants Ltd

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1 Business Analysis

1.1   Company Overview

Keg Restaurants Ltd. (Keg) is a steakhouse restaurant and bar operator based in Canada. The company was founded in
1971 by George Tidball, an entrepreneur in North Vancouver, British Columbia. The company‟s restaurants operate under
“The Keg Steakhouse & Bar” trade name. The restaurants feature different layouts and decor and equipped with an
integrated bar. Keg offers a wide variety of steaks, prime ribs, appetizers, salads and desserts alongside serving a range
of beers, wines, cocktails, and hiballs. As of December 2012, Keg operated a portfolio of 106 restaurants in Canada and
the US. The company‟s trademarks and other intellectual property rights are owned by Keg Royalties Income Fund. Keg
is headquartered in Richmond, British Columbia, Canada.

1.2   Business Description

Keg operates and franchises casual dining steakhouse restaurants in Canada and the US. The company was founded
								
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