Melia Hotels International S.A: Company Profile and SWOT Analysis

Document Sample
Melia Hotels International S.A: Company Profile and SWOT Analysis Powered By Docstoc
					Melia Hotels International S.A

Melia Hotels International S.A                                            Key Employees
                                                                          Name                         Job Title
Fast Facts
                                   Gremio Toneleros, Palma de Mallorca,   Alfredo Pastor Bodmer        Director
Headquarters Address
                                   07009, Spain
                                                                          Amparo            Moraleda
Telephone                           + 34 971 224400                       Martinez
                                                                                                       Executive Vice President
                                                                          Andre Philippe Gerondeau
Fax                                 + 34 971 224408                                                    of Hotels
                                                                                                       Director - Representative
Website                            N/A                                    Armando Sala Lloret          of Caja de Ahorros del
Ticker Symbol, Stock Exchange      N/A                                    Emilio        Cuatrecasas
Number of Employees                16,824                                                              Executive Vice President
                                                                          Gabriel Canaves Picornell
                                                                                                       of Human Resources
Fiscal Year End                    December                               Gabriel Escarrer Julia       Chairman

Revenue (in US$ million)           1,667.65                               Gabriel    Juan   Escarrer Chief Executive Officer,
                                                                          Jaume                      Director, Vice Chairman
Revenue (in EUR million)           1,250.74                               Juan Arena de la Mora        Director
                                                                                                       Executive Vice President
                                                                          Juan Ignacio Pardo Garcia
                                                                                                       of Legal Compliance

SWOT Analysis                                                             Company Overview

Strengths                          Weaknesses                             Meliá Hotels International S.A, is involved in the
                                                                          hospitality business in Spain. Established in
Food & Beverage revenue            Geographic concentration               1956, the company operates a wide range of
                                                                          hotels, resorts and vacation clubs across 35
Strong operational performance                                            countries worldwide. The company operates
                                                                          restaurants in its hotels, which provide varied
                                                                          breakfast buffet, lunch and dinner menus to
Strong portfolio of properties
                                                                          customers. Meliá Hotels is currently the 13th
                                                                          largest hotel chain in the world and its key hotel
Opportunities                      Threats                                and resort brands include Gran Meliá Hotels &
                                                                          Resorts, Meliá Hotels & Resorts, Me, Innside,
Growing travel and tourism         Fluctuating prices                     Sol Hotels, TRYP, Club Melia, and Paradisus.
                                                                          The company operates more than 350 hotels
                                   Increasing competition in restaurant
Strategic expansion initiatives                                           across 35 countries in Europe, Asia, Africa and
                                                                          the Americas. The company is headquartered in
                                                                          Palma de Mallorca, Spain.

                                                                          Key Competitors
                                                                          Accor SA (Foodservice)

                                                                          Hotel Regina Paris SA (Ticker: HREG)

                                                                          InterContinental Hotels Group PLC (Ticker: IHG)

                                                                          NH Hoteles S.A. (Ticker: NHH)


Melia Hotels International S.A - SWOT Profile                                                                      Page 1
Melia Hotels International S.A
Description: Canadean's "Melia Hotels International S.A: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.