Heineken UK Limited
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Heineken UK Limited Key Employees
Name Job Title
Fast Facts
2 – 4 Broadway Park, Edinburgh, EH12 9JZ, Gareth Turner Senior Brand Manager
Headquarters Address
United Kingdom
Sales Managing Director -
Lawson Mountstevens
Telephone + 44 131 5281000 On Trade
Sales Managing Director -
Martin Porter
Fax N/A Off trade
Paul Hoffman Supply Chain Director
Website N/A
Robin Pring Human Resource Director
Ticker Symbol, Stock Exchange N/A
Ronald den Elzen Finance Director
Number of Employees 2,300
Stefan Orlowski Managing Director
Fiscal Year End December
Revenue (in US$ million) N/A
Company Overview
Heineken UK (Heineken) is premium beer and
cider manufacturer and distributor based in the
UK. It was established in 2008 when Heineken
SWOT Analysis
N.V. acquired the UK business of Scottish &
Newcastle PLC. The company delivers more
Strengths Weaknesses than 13.0 million pints in the UK to over 5,000
customers each day. Its beer and cider brands
Association with Heineken N.V. Dealing with waste include Foster’s, Heineken, Strongbow,
Kronenbourg 1664, John Smith’s and Bulmers.
Product innovations Geographic concentration In addition, Heineken manages more than 2,000
leased pubs through Scottish & Newcastle Pub
Opportunities Threats Company. Currently, it operates as an operating
company of Heineken N.V., one of the world’s
Focused promotional campaigns Limitations on commercialization renowned brewers. Geographically, the
company operates in England, Scotland and
Wales. Heineken is headquartered in Edinburgh,
Increased alcohol consumption Regulatory risks
Scotland, the UK.
UK’s economic recovery
Key Competitors
Greene King PLC (Ticker: GNK)
J D Wetherspoon plc (Ticker: JDW)
SABMiller plc (Ticker: SAB)
Spirit Pub Company plc (Ticker: LON:SPRT)
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Heineken UK Limited - SWOT Profile Page 1
Heineken UK Limited
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ......................................................