Heineken UK Limited: Company Profile and SWOT Analysis

Document Sample
Heineken UK Limited: Company Profile and SWOT Analysis Powered By Docstoc
					Heineken UK Limited
_________________________________________________________________________________



Heineken UK Limited                                                          Key Employees
                                                                             Name                          Job Title
Fast Facts
                                 2 – 4 Broadway Park, Edinburgh, EH12 9JZ,   Gareth Turner                 Senior Brand Manager
Headquarters Address
                                 United Kingdom
                                                                                                           Sales Managing Director -
                                                                             Lawson Mountstevens
Telephone                        + 44 131 5281000                                                          On Trade
                                                                                                           Sales Managing Director -
                                                                             Martin Porter
Fax                              N/A                                                                       Off trade
                                                                             Paul Hoffman                  Supply Chain Director
Website                          N/A

                                                                             Robin Pring                   Human Resource Director
Ticker Symbol, Stock Exchange    N/A

                                                                             Ronald den Elzen              Finance Director
Number of Employees              2,300

                                                                             Stefan Orlowski               Managing Director
Fiscal Year End                  December

Revenue (in US$ million)         N/A
                                                                             Company Overview

                                                                             Heineken UK (Heineken) is premium beer and
                                                                             cider manufacturer and distributor based in the
                                                                             UK. It was established in 2008 when Heineken
SWOT Analysis
                                                                             N.V. acquired the UK business of Scottish &
                                                                             Newcastle PLC. The company delivers more
Strengths                        Weaknesses                                  than 13.0 million pints in the UK to over 5,000
                                                                             customers each day. Its beer and cider brands
Association with Heineken N.V.   Dealing with waste                          include     Foster’s,   Heineken,    Strongbow,
                                                                             Kronenbourg 1664, John Smith’s and Bulmers.
Product innovations              Geographic concentration                    In addition, Heineken manages more than 2,000
                                                                             leased pubs through Scottish & Newcastle Pub
Opportunities                    Threats                                     Company. Currently, it operates as an operating
                                                                             company of Heineken N.V., one of the world’s
Focused promotional campaigns    Limitations on commercialization            renowned      brewers.     Geographically,   the
                                                                             company operates in England, Scotland and
                                                                             Wales. Heineken is headquartered in Edinburgh,
Increased alcohol consumption    Regulatory risks
                                                                             Scotland, the UK.
UK’s economic recovery
                                                                             Key Competitors
                                                                             Greene King PLC (Ticker: GNK)

                                                                             J D Wetherspoon plc (Ticker: JDW)

                                                                             SABMiller plc (Ticker: SAB)

                                                                             Spirit Pub Company plc (Ticker: LON:SPRT)




___________________________________________________________________________________________

Heineken UK Limited - SWOT Profile                                                                                     Page 1
Heineken UK Limited
_________________________________________________________________________________


TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ......................................................
				
DOCUMENT INFO
Description: Canadean's "Heineken UK Limited: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
BUY THIS DOCUMENT NOW PRICE: $99 100% MONEY BACK GUARANTEED
PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.