Kraze International Incorporated
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Kraze International Incorporated Key Employees
Name Job Title
Fast Facts
Kraze Building 997-5 , Guri-si, , South Byung-sik Min Chief Executive Officer
Headquarters Address
Korea
Managing Director -
Josh Kim
Telephone + 82 3 1554 4021 International Division
Jung, Ji Bum Manager - Japan
Fax + 82 3 1554 4020
Kim, Kyung Min Head - Overseas Business
Website N/A
Naomi Min Researcher
Ticker Symbol, Stock Exchange N/A
Tiffany Lee Manager
Number of Employees 1,000
Fiscal Year End December
Company Overview
Revenue (in US$ million) N/A
Kraze International Incorporated (Kraze)
founded in 1998 is a quick service restaurant
group based in South Korea. It operates and
franchises over 100 restaurants in South Korea,
SWOT Analysis Singapore, Macau and Hong Kong under Kraze
Burger brand. These restaurants are open for
business during 365 days an year and also offer
Strengths Weaknesses
dine-in or carry out services. The company’s
menu features a rich assortment of burgers,
Strong brand image Geographic concentration French fries, sandwiches, pastas, rice, side
dishes, beer and soft drinks among others. In
Strong presence in Korea 2011, the company plans to expand operations
in the US, Canada, Australia and Taiwan. Kraze
Opportunities Threats International Incorporated is headquartered in
Guri-si, South Korea.
Future expansion plans Fluctuating raw material prices
Growing consumer preference for quick
Key Competitors
Rising Inflation
service restaurants
Burger King Korea Ltd
Rising manpower cost
Lotteria Co., Ltd.
McKim Company Ltd.
Smashburger South Korea
Subway International B.V.
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Kraze International Incorporated - SWOT Profile Page 1
Kraze International Incorporated
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TABLE OF CONTENTS
1 Business Analysis .................................................................