Freshness, Co., Ltd
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Freshness, Co., Ltd Key Employees
Name Job Title
Fast Facts
Aoyama Laputa Annex Bldg, Tokyo, 107- Mikio Kurihara President
Headquarters Address
0062, Japan
Telephone N/A
Company Overview
Fax N/A
Freshness, Co., Ltd (Freshness Burger),
Website N/A
established in 1981, is involved in the quick-
service restaurant business in Japan. Key menu
Ticker Symbol, Stock Exchange N/A
items offered by the company’s restaurants
Number of Employees N/A
include burgers, hamburgers, hot dogs, sides,
desserts and beverages. The company’s outlets
Fiscal Year End December are situated in high-traffic locations such as
shopping malls and commercial establishments.
Revenue (in US$ million) N/A The company principally operates in Japan and
also has presence in Hong Kong, Singapore and
South Korea. It currently operates more than
210 outlets of which 20 outlets are located in
South Korea. The company is headquartered in
Minato-ku, Tokyo, Japan.
SWOT Analysis
Key Competitors
Strengths Weaknesses
Burger King Japan
Wide product portfolio High priced products
McDonald’s USA, LLC
Opportunities Threats
SUBWAY Restaurants
Expansion initiatives External and unforeseen risks
Growing food market Fluctuating prices
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Freshness, Co., Ltd - SWOT Profile Page 1
Freshness, Co., Ltd
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ................................................................................................................................................4
1.2 Business Description ..............................................................................................................................................4
1.3 Major Products and Services .................................................................................................................................5
2 Recent Developments ............................................................................................................................. 6
3 SWOT Analysis ........................................................................................................................................ 8
3.1 SWOT Analysis - Overview ....................................................................................................................................8
3.2 Strengths ................................................................................................................................................