Freshness, Co., Ltd: Company Profile and SWOT Analysis

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					Freshness, Co., Ltd
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Freshness, Co., Ltd                                                          Key Employees
                                                                             Name                   Job Title
Fast Facts
                                     Aoyama Laputa Annex Bldg, Tokyo, 107-   Mikio Kurihara         President
Headquarters Address
                                     0062, Japan

Telephone                            N/A
                                                                             Company Overview
Fax                                  N/A
                                                                             Freshness, Co., Ltd (Freshness Burger),
Website                              N/A
                                                                             established in 1981, is involved in the quick-
                                                                             service restaurant business in Japan. Key menu
Ticker Symbol, Stock Exchange        N/A
                                                                             items offered by the company’s restaurants
Number of Employees                  N/A
                                                                             include burgers, hamburgers, hot dogs, sides,
                                                                             desserts and beverages. The company’s outlets
Fiscal Year End                      December                                are situated in high-traffic locations such as
                                                                             shopping malls and commercial establishments.
Revenue (in US$ million)             N/A                                     The company principally operates in Japan and
                                                                             also has presence in Hong Kong, Singapore and
                                                                             South Korea. It currently operates more than
                                                                             210 outlets of which 20 outlets are located in
                                                                             South Korea. The company is headquartered in
                                                                             Minato-ku, Tokyo, Japan.
SWOT Analysis
                                                                             Key Competitors
Strengths                            Weaknesses
                                                                             Burger King Japan
Wide product portfolio               High priced products
                                                                             McDonald’s USA, LLC
Opportunities                        Threats
                                                                             SUBWAY Restaurants
Expansion initiatives                External and unforeseen risks

Growing food market                  Fluctuating prices




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Freshness, Co., Ltd - SWOT Profile                                                                              Page 1
Freshness, Co., Ltd
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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 8
    3.1      SWOT Analysis - Overview ....................................................................................................................................8
    3.2      Strengths ................................................................................................................................................
				
DOCUMENT INFO
Description: Canadean's "Freshness, Co., Ltd: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
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