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Product Synopsis The Future of the Soy Products Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Soy Products consumption trends in Italy, historic and forecast Soy Products consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Soy Products sales overall and to know which categories and segments are showing growth in the coming years Introduction and Landscape Why was the report written? • This report provides authoritative and granular data on the Soy Products market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in the Italian Soy Products market, p
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SOY PRODUCTS
Industry Forecast Report
The Future of the Soy Products
Market in Italy, to 2016
Reference code: CS0097MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................................6
1.1 What is this Report About? .................................................................................................................. 6
1.2 Definitions ............................................................................................................................................. 6
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................. 6
1.2.2 Volume Units and Aggregations ............................................................................................................... 6
1.2.3 Introduction............................................................................................................................................. 6
1.2.4 Large scale, international, program of online cons umer surveys ................................................................. 7
1.2.5 Nationally Representative results (age, gender) ........................................................................................ 7
1.2.6 Parents answered on their children’s behalf .............................................................................................. 7
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories ..................................................................... 7
1.2.8 Integrated wit h industry calling and secondary research ............................................................................. 8
2 Italy Soy Products Market Overview ..........................................................................................9
2.1 Italy Soy Products Market Analysis by Volume ................................................................................... 9
2.1.1 Overall Soy Products Cons umption, 2006–16 ........................................................................................... 9
2.1.2 Per-capita Soy Products consumption, 2006 –16 ..................................................................................... 10
2.1.3 Soy Products Market Growt h Dynamics, by Volume ................................................................................ 11
2.1.4 Soy Products Consumption by Category, 2006 –16 .................................................................................. 12
2.1.5 Soy Products Consumption – Trends and Forecasts, 2006 vs. 2011 Vs. 2016 ........................................... 13
2.2 Italy Soy Products Market Analysis by Value .................................................................................... 14
2.2.1 Overall Soy Products Market Value, 2006–16 ......................................................................................... 14
2.2.2 Soy Products Market Growt h Dynamics, by Value ................................................................................... 15
2.2.3 Soy Products Market Value by Category, 2011–16 .................................................................................. 16
2.2.4 Soy Products Market Value - Trends and Forecasts, 2006 vs. 2011 Vs. 2016 ........................................... 18
3 Italy Soy Milk & Cream Market Analysis ................................................................................. 19
3.1 Market Growth Dynamics-Soy Milk & Cream, 2006–16 .................................................................... 19
3.1.1 Soy Milk & Cream Mark et Growth Dynamics by Volume, 2006–16............................................................ 19
3.1.2 Soy Milk & Cream Mark et Growth Dynamics by Value, 2006–16 .............................................................. 20
3.2 Soy Milk & Cream Consumption Analysis, 2006–16 ......................................................................... 21
3.2.1 Soy Milk & Cream Mark et by Volume, 2006–16 ....................................................................................... 21
3.3 Soy Milk & Cream Market Value Analysis, 2006–16 ......................................................................... 22
3.3.1 Soy Milk & Cream Mark et by Value, 2006–16.......................................................................................... 22
3.3.2 A verage Consumer Price/ Kg – Soy Milk & Cream, 2006–16.................................................................... 23
3.4 Soy Milk & Cream Market Volume Analysis by Brands, 2008–11..................................................... 24
3.5 Soy Milk & Cream Market Value by Distribution Channel, 2008–11 ................................................. 25
4 Italy Soy Drinks Market Analysis.............................................................................................. 27
4.1 Market Growth Dynamics-Soy Drinks, 2006–16................................................................................ 27
The Future of the Soy Products Market in Italy, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
4.1.1 Soy Drinks Market Growth Dynamics by Volume, 2006–16 ...................................................................... 27
4.1.2 Soy Drinks Market Growth Dynamics by Value, 2006–16 ......................................................................... 28
4.2 Soy Drinks Consumption Analysis, 2006–16 ..................................................................................... 29
4.2.1 Soy Drinks Market by Volume, 2006–16 ................................................................................................. 29
4.3 Soy Drinks Market Value Analysis, 2006–16 ..................................................................................... 30
4.3.1 Soy Drinks Market by Value, 2006–16 ....................................................................................
