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Synopsis The Future of the Chilled and Deli Foods Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Chilled and Deli Foods consumption trends in Italy, historic and forecast Chilled and Deli Foods consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Chilled and Deli Foods sales overall and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Chilled and Deli Foods market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in the Italian
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- posted:
- 1/24/2012
- language:
- English
- pages:
- 126
Document Sample
CHILLED & DELI
FOODS
Industry Forecast Report
The Future of the Chilled & Deli
Foods Market in Italy, to 2016
Reference code: CS0093MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ..................................................................................................................... 12
1.1 What is this Report About? ............................................................................................................12
1.2 Definitions......................................................................................................................................12
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 12
1.2.2 Volume Units and Aggregations....................................................................................................................... 12
1.2.3 Introduction....................................................................................................................................................... 12
1.2.4 Large scale, international, program of online consumer surveys .................................................................... 13
1.2.5 Nationally Representative results (age, gender) .............................................................................................. 13
1.2.6 Parents answered on their children’s behalf .................................................................................................... 13
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 13
1.2.8 Integrated with industry calling and secondary research ................................................................................. 14
2 Italy Chilled & Deli Foods Market Overview .................................................................. 15
2.1 Italy Chilled & Deli Foods Market Analysis by Volume ...................................................................15
2.1.1 Overall Chilled & Deli Foods Consumption, 2006–16 ...................................................................................... 15
2.1.2 Per-capita Chilled & Deli Foods consumption, 2006–16 ................................................................................. 16
2.1.3 Chilled & Deli Foods Market Growth Dynamics, by Volume ............................................................................ 17
2.1.4 Chilled & Deli Foods Consumption by Category, 2006–16 .............................................................................. 18
2.1.5 Chilled & Deli Foods Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 .................................. 20
2.2 Italy Chilled & Deli Foods Market Analysis by Value ......................................................................21
2.2.1 Overall Chilled & Deli Foods Market Value, 2006–16 ...................................................................................... 21
2.2.2 Chilled & Deli Foods Market Growth Dynamics, by Value ............................................................................... 22
2.2.3 Chilled & Deli Foods Market Value by Category, 2006–16 .............................................................................. 23
2.2.4 Chilled & Deli Foods Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ................................... 26
3 Italy Savory Baked Goods Market Analysis .................................................................. 28
3.1 Market Growth Dynamics-Savory Baked Goods, 2006–16 ............................................................28
3.1.1 Savory Baked Goods Market Growth Dynamics by Volume, 2006–16 ........................................................... 28
3.1.2 Savory Baked Goods Market Growth Dynamics by Value, 2006–16 .............................................................. 29
3.2 Savory Baked Goods Market Analysis, 2006–16 ...........................................................................30
3.2.1 Savory Baked Goods Market by Volume, 2006–16 ......................................................................................... 30
3.2.2 Savory Baked Goods Consumption by Segments, 2006–16 ........................................................................... 31
3.3 Savory Baked Goods Market Value Analysis, 2006–16 .................................................................33
3.3.1 Savory Baked Goods Market by Value, 2006–16 ............................................................................................ 33
3.3.2 Average Consumer Price/ Kg - Savory Baked Goods, 2006–16 ..................................................................... 34
3.3.3 Savory Baked Goods Market Value by Segments, 2006–16 ........................................................................... 35
3.4 Croque Monsieur Market Analysis, 2006–16 .................................................................................37
3.4.1 Croque Monsieur Market by Volume, 2006–16 ............................................................................................... 37
3.4.2 Croque Monsieur Market by Value, 2006–16 .................................................................................................. 38
The Future of the Chilled & Deli Foods Market in Italy, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.5 Flans Market Analysis, 2006–16 ....................................................................................................39
3.5.1 Flans Market by Volume, 2006–16 .................................................................................................................. 39
3.5.2 Flans Market by Value, 2006–16 ..................................................................................................................... 40
3.6 Quiches Market Analysis, 2006–16................................................................................................41
3.6.1 Quiches Market by Volume, 2006–16 .............................................................................................................. 41
3.6.2 Quiches Market by Value, 2006–16 ................................................................................................................. 42
3.7 Tourte Market Analysis, 2006–16 ..................................................................................................43
3.7.1 Tourte Market by Volume, 2006–16 ................................................................................................................. 43
3.7.2 Tourte Market
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By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.
Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.
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