The Future of the Ice Cream Market in Italy, to 2016
Synopsis The Future of the Ice Cream Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Ice Cream consumption trends in Italy, historic and forecast Ice Cream consumption volumes, and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Ice Cream sales overall and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Ice Cream market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics, and distribution trends in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending, and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected, and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in the Italian Ice Cream market, providing marketers with the essential data
- views:
- 24
- posted:
- 1/24/2012
- language:
- English
- pages:
- 57
ICE CREAM
Industry Forecast Report
The Future of the Ice Cream Market
in Italy, to 2016
Reference code: CS0088MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ....................................................................................................................... 7
1.1 What is this Report About? ............................................................................................................. 7
1.2 Definitions....................................................................................................................................... 7
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 7
1.2.2 Volume Units and Aggregations......................................................................................................................... 7
1.2.3 Introduction......................................................................................................................................................... 7
1.2.4 Large scale, international, program of online consumer surveys ...................................................................... 8
1.2.5 Nationally Representative results (age, gender) ................................................................................................ 8
1.2.6 Parents answered on their children’s behalf ...................................................................................................... 8
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 8
1.2.8 Integrated with industry calling and secondary research ................................................................................... 9
2 Italy Ice Cream Market Overview ................................................................................... 10
2.1 Italy Ice Cream Market Analysis by Volume ...................................................................................10
2.1.1 Overall Ice Cream Consumption, 2006–16 ...................................................................................................... 10
2.1.2 Per-capita Ice Cream consumption, 2006–16.................................................................................................. 11
2.1.3 Ice Cream Market Growth Dynamics, by Volume ............................................................................................ 12
2.1.4 Ice Cream Consumption by Category, 2006–16 .............................................................................................. 13
2.1.5 Ice Cream Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 .................................................. 14
2.2 Italy Ice Cream Market Analysis by Value ......................................................................................15
2.2.1 Overall Ice Cream Market Value, 2006–16 ...................................................................................................... 15
2.2.2 Ice Cream Market Growth Dynamics, by Value ............................................................................................... 16
2.2.3 Ice Cream Market Value by Category, 2006–16 .............................................................................................. 17
2.2.4 Ice Cream Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................... 19
3 Italy Artisanal Ice Cream Market Analysis .................................................................... 20
3.1 Market Growth Dynamics-Artisanal Ice Cream, 2006–16 ...............................................................20
3.1.1 Artisanal Ice Cream Market Growth Dynamics (Kg m), 2006–16 .................................................................... 20
3.1.2 Artisanal Ice Cream Market Growth Dynamics by Value (EUR m), 2006–16 .................................................. 21
3.2 Artisanal Ice Cream Consumption Analysis, 2006–16....................................................................22
3.2.1 Artisanal Ice Cream Market by Volume, 2006–16 ........................................................................................... 22
3.3 Artisanal Ice Cream Market Value Analysis, 2006–16....................................................................23
3.3.1 Artisanal Ice Cream Market by Value, 2006–16 .............................................................................................. 23
3.3.2 Average Consumer Price/ Kg - Artisanal Ice Cream, 2006-2016 .................................................................... 24
3.4 Artisanal Ice Cream Market Value by Distribution Channel, 2008–11 ............................................25
4 Italy Impulse Ice Cream Market Analysis ...................................................................... 27
4.1 Market Growth Dynamics-Impulse Ice Cream, 2006–16 ................................................................27
4.1.1 Impulse Ice Cream Market Growth Dynamics by Volume, 2006–16 ............................................................... 27
The Future of the Ice Cream Market in Italy, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
4.1.2 Impulse Ice Cream Market Growth Dynamics by Value, 2006–16 .................................................................. 28
4.2 Impulse Ice Cream Consumption Analysis, 2006–16 .....................................................................29
4.2.1 Impulse Ice Cream Market by Volume, 2006–16 ............................................................................................. 29
4.2.2 Impulse Ice Cream Consumption by Segments, 2006–16 .............................................................................. 30
4.3 Impulse Ice Cream Market Value Analysis, 2006–16 .....................................................................31
4.3.1 Impulse Ice Cream Market by Value, 2006–16 ................................................................................................ 31
4.3.2 Average Consumer Price/ Kg - Impulse Ice Cream, 2006–16 .............
