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Synopsis The Future of the Bakery and Cereals Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Bakery and Cereals consumption trends in Italy, historic and forecast Bakery and Cereals consumption volumes, and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics, to account for Bakery and Cereals sales overall, and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Bakery and Cereals market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics, and distribution trends, in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending, and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected, and types of product chosen. What makes this report unique and essential to read? The report provides the latest detailed data on dynamics in the Italian Bakery and C
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BAKERY &
CEREALS
Industry Forecast Report
The Future of the Bakery & Cereals
Market in Italy, to 2016
Reference code: CS0084MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ..................................................................................................................... 23
1.1 What is this Report About? ............................................................................................................23
1.2 Definitions......................................................................................................................................23
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 23
1.2.2 Volume Units and Aggregations....................................................................................................................... 23
1.2.3 Introduction....................................................................................................................................................... 24
1.2.4 Large scale, international, program of online consumer surveys .................................................................... 24
1.2.5 Nationally Representative results (age, gender) .............................................................................................. 24
1.2.6 Parents answered on their children’s behalf .................................................................................................... 24
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 25
1.2.8 Integrated with industry calling and secondary research ................................................................................. 25
2 Italy Bakery & Cereals Market Overview ....................................................................... 26
2.1 Italy Bakery & Cereals Market Analysis by Volume ........................................................................26
2.1.1 Overall Bakery & Cereals Consumption, 2006–16 .......................................................................................... 26
2.1.2 Per-capita Bakery & Cereals consumption, 2006–16 ...................................................................................... 27
2.1.3 Bakery & Cereals Market Growth Dynamics, by Volume................................................................................. 28
2.1.4 Bakery & Cereals Consumption by Category, 2006–16 .................................................................................. 29
2.1.5 Bakery & Cereals Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ....................................... 31
2.2 Italy Bakery & Cereals Market Analysis by Value ...........................................................................32
2.2.1 Overall Bakery & Cereals Market Value, 2006–16 .......................................................................................... 32
2.2.2 Bakery & Cereals Market Growth Dynamics, by Value.................................................................................... 33
2.2.3 Bakery & Cereals Market Value by Category, 2006–16 .................................................................................. 34
2.2.4 Bakery & Cereals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ........................................ 37
3 Italy Bread & Rolls Market Analysis .............................................................................. 39
3.1 Market Growth Dynamics-Bread & Rolls, 2006–16 ........................................................................39
3.1.1 Bread & Rolls Market Growth Dynamics by Volume, 2006–16 ....................................................................... 39
3.1.2 Bread & Rolls Market Growth Dynamics by Value, 2006-16 ........................................................................... 40
3.2 Bread & Rolls Consumption Analysis, 2006–16 .............................................................................41
3.2.1 Bread & Rolls Market by Volume, 2006–16 ..................................................................................................... 41
3.2.2 Bread & Rolls Consumption by Segments, 2006–16 ....................................................................................... 42
3.3 Bread & Rolls Market Value Analysis, 2006–16 .............................................................................44
3.3.1 Bread & Rolls Market by Value, 2006–16 ........................................................................................................ 44
3.3.2 Average Consumer Price/Kg - Bread & Rolls, 2006-2016 ............................................................................... 45
3.3.3 Bread & Rolls Market Value by Segments, 2006-2016 ................................................................................... 46
3.4 Loaves Market Analysis, 2006–16 .................................................................................................49
3.4.1 Loaves Market by Volume, 2006–16 ............................................................................................................... 49
3.4.2 Loaves Market by Value, 2006–16 .................................................................................................................. 50
The Future of the Bakery & Cereals Market in Italy, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.5 Baguettes Market Analysis, 2006–16.............................................................................................51
3.5.1 Baguettes Market by Volume, 2006–16 ........................................................................................................... 51
3.5.2 Baguettes Market by Value, 2006–16 .............................................................................................................. 52
3.6 Rolls Market Analysis, 2006–16 .....................................................................................................53
3.6.1 Rolls Market by Volume, 2006–16 ................................................................................................................... 53
3.6.2 Rolls Market by Value, 2006–16 ...................................................................................................................... 54
3.7 Burger Buns Market Analysis, 2006–16 .........................................................................................55
3.7.1 Burger Buns Market by Volume, 2006–16 ....................................................................................................... 55
3.7.2 Burger Buns Market by Value, 2006–16 .......................................................................................................... 56
3.8 Sandwich Slices Market Analysis, 2006–16 ...................................................................................57
3.8.1 Sandwich Slices Mar
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Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.
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