Consumer Trends in the Spirits Market in Spain, 2011 by Canadean

VIEWS: 18 PAGES: 105

More Info
									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Spirits
Market in Spain, 2011
Reference code: CS0149IS

Published: February 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 9
    1.1 What is this Report About? ............................................................................................................... 9
    1.2 Definitions ........................................................................................................................................ 9
        1.2.1     Consumer Trends ....................................................................................................................................... 9
        1.2.2     Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 12
        1.2.3     End Consumers ........................................................................................................................................ 13
        1.2.4     Volume Units and Aggregations ............................................................................................................... 14
        1.2.5     Exchange Rates ....................................................................................................................................... 14
        1.2.6     Population Profiles (for interpretation of tables and charts) ..................................................................... 15
    1.3 Methodology ...................................................................................................................................16
        1.3.1     Introduction ............................................................................................................................................... 16
        1.3.2     Large scale, international, program of online consumer surveys ............................................................. 16
        1.3.3     Nationally Representative results (age, gender) ...................................................................................... 16
        1.3.4     Parents answered on their children’s behalf............................................................................................. 16
        1.3.5     Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 16
        1.3.6     Integrated with industry calling and secondary research ......................................................................... 17
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 18
    2.1 Cohort Groups and Spirits Market Value .........................................................................................18
        2.1.1     Age Groups ............................................................................................................................................... 18
        2.1.2     Gender Groups ......................................................................................................................................... 19
        2.1.3     Location Groups ....................................................................................................................................... 20
        2.1.4     Education Achieved Groups ..................................................................................................................... 21
        2.1.5     Wealth Groups .......................................................................................................................................... 22
        2.1.6     Busy Lives Groups .................................................................................................................................... 23
    2.2 Cohort Groups and Market Value by Category ................................................................................24
        2.2.1     Brandy....................................................................................................................................................... 24
        2.2.2     Gin & Genever .......................................................................................................................................... 25
        2.2.3     Liqueurs .................................................................................................................................................... 26
        2.2.4     Rum .......................................................................................................................................................... 27
        2.2.5     Specialty Spirits ........................................................................................................................................ 28
        2.2.6     Tequila & Mezcal ......................................................................................
								
To top