Consumer Trends in the Bakery & Cereals Market in China, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Bakery
and Cereals Market in China, 2011
Reference code: CS0209IS

Published: January 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ......................................................................................................................... 11
    1.1 What is this Report About? ..............................................................................................................11
    1.2 Definitions .......................................................................................................................................11
        1.2.1      Consumer Trends ..................................................................................................................................... 11
        1.2.2      Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 14
        1.2.3      End Consumers ........................................................................................................................................ 15
        1.2.4      Volume Units and Aggregations ............................................................................................................... 16
        1.2.5      Exchange Rates ....................................................................................................................................... 16
        1.2.6      Population Profiles (for interpretation of tables and charts) ..................................................................... 17
    1.3 Methodology ...................................................................................................................................18
        1.3.1      Introduction ............................................................................................................................................... 18
        1.3.2      Large scale, international, program of online consumer surveys ............................................................. 18
        1.3.3      Nationally Representative results (age, gender) ...................................................................................... 18
        1.3.4      Parents answered on their children’s behalf............................................................................................. 18
        1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 18
        1.3.6      Integrated with industry calling and secondary research ......................................................................... 19
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 20
    2.1 Cohort Groups and Bakery & Cereals Market Value .......................................................................20
        2.1.1      Age Groups ............................................................................................................................................... 20
        2.1.2      Gender Groups ......................................................................................................................................... 21
        2.1.3      Location Groups ....................................................................................................................................... 22
        2.1.4      Education Achieved Groups ..................................................................................................................... 23
        2.1.5      Wealth Groups .......................................................................................................................................... 24
        2.1.6      Busy Lives Groups .................................................................................................................................... 25
    2.2 Cohort Groups and Market Value by Category ................................................................................26
        2.2.1      Baking Ingredients .................................................................................................................................... 26
        2.2.2      Baking Mixes ............................................................................................................................................ 27
        2.2.3      Bread & Rolls ............................................................................................................................................ 28
        2.2.4      Cakes, Pastries & Sweet Pies .................................................................................................................. 29
        2.2.5      Cereal Bars ............................................................................................................................................... 30
        2.2.6      Cereals...................................................................................................................................................... 31
        2.2.7      Cookies (sweet Biscuits)........................................................................................................................... 32
        2.2.8      Dough Products ..............................................................................
								
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