; Consumer Trends in the Bakery & Cereals Market in China, 2011
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Consumer Trends in the Bakery & Cereals Market in China, 2011

VIEWS: 7 PAGES: 143

This report provides the results for the Bakery & Cereals market in China from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

More Info
  • pg 1
									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Bakery
and Cereals Market in China, 2011
Reference code: CS0209IS

Published: January 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ......................................................................................................................... 11
    1.1 What is this Report About? ..............................................................................................................11
    1.2 Definitions .......................................................................................................................................11
        1.2.1      Consumer Trends ..................................................................................................................................... 11
        1.2.2      Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 14
        1.2.3      End Consumers ........................................................................................................................................ 15
        1.2.4      Volume Units and Aggregations ............................................................................................................... 16
        1.2.5      Exchange Rates ....................................................................................................................................... 16
        1.2.6      Population Profiles (for interpretation of tables and charts) ..................................................................... 17
    1.3 Methodology ...................................................................................................................................18
        1.3.1      Introduction ............................................................................................................................................... 18
        1.3.2      Large scale, international, program of online consumer surveys ............................................................. 18
        1.3.3      Nationally Representative results (age, gender) ...................................................................................... 18
        1.3.4      Parents answered on their children’s behalf............................................................................................. 18
        1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 18
        1.3.6      Integrated with industry calling and secondary research ......................................................................... 19
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 20
    2.1 Cohort Groups and Bakery & Cereals Market Value .......................................................................20
        2.1.1      Age Groups ............................................................................................................................................... 20
        2.1.2      Gender Groups ......................................................................................................................................... 21
        2.1.3      Location Groups ....................................................................................................................................... 22
        2.1.4      Education Achieved Groups ..................................................................................................................... 23
        2.1.5      Wealth Groups .......................................................................................................................................... 24
        2.1.6      Busy Lives Groups .................................................................................................................................... 25
    2.2 Cohort Groups and Market Value by Category ................................................................................26
        2.2.1      Baking Ingredients .................................................................................................................................... 26
        2.2.2      Baking Mixes ............................................................................................................................................ 27
        2.2.3      Bread & Rolls ............................................................................................................................................ 28
        2.2.4      Cakes, Pastries & Sweet Pies .................................................................................................................. 29
        2.2.5      Cereal Bars ............................................................................................................................................... 30
        2.2.6      Cereals...................................................................................................................................................... 31
        2.2.7      Cookies (sweet Biscuits)........................................................................................................................... 32
        2.2.8      Dough Products ..............................................................................
								
To top