Consumer
Consumer Panel Report
Consumer Trends in the Bakery
and Cereals Market in China, 2011
Reference code: CS0209IS
Published: January 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ......................................................................................................................... 11
1.1 What is this Report About? ..............................................................................................................11
1.2 Definitions .......................................................................................................................................11
1.2.1 Consumer Trends ..................................................................................................................................... 11
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 14
1.2.3 End Consumers ........................................................................................................................................ 15
1.2.4 Volume Units and Aggregations ............................................................................................................... 16
1.2.5 Exchange Rates ....................................................................................................................................... 16
1.2.6 Population Profiles (for interpretation of tables and charts) ..................................................................... 17
1.3 Methodology ...................................................................................................................................18
1.3.1 Introduction ............................................................................................................................................... 18
1.3.2 Large scale, international, program of online consumer surveys ............................................................. 18
1.3.3 Nationally Representative results (age, gender) ...................................................................................... 18
1.3.4 Parents answered on their children’s behalf............................................................................................. 18
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 18
1.3.6 Integrated with industry calling and secondary research ......................................................................... 19
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 20
2.1 Cohort Groups and Bakery & Cereals Market Value .......................................................................20
2.1.1 Age Groups ............................................................................................................................................... 20
2.1.2 Gender Groups ......................................................................................................................................... 21
2.1.3 Location Groups ....................................................................................................................................... 22
2.1.4 Education Achieved Groups ..................................................................................................................... 23
2.1.5 Wealth Groups .......................................................................................................................................... 24
2.1.6 Busy Lives Groups .................................................................................................................................... 25
2.2 Cohort Groups and Market Value by Category ................................................................................26
2.2.1 Baking Ingredients .................................................................................................................................... 26
2.2.2 Baking Mixes ............................................................................................................................................ 27
2.2.3 Bread & Rolls ............................................................................................................................................ 28
2.2.4 Cakes, Pastries & Sweet Pies .................................................................................................................. 29
2.2.5 Cereal Bars ............................................................................................................................................... 30
2.2.6 Cereals...................................................................................................................................................... 31
2.2.7 Cookies (sweet Biscuits)........................................................................................................................... 32
2.2.8 Dough Products ..............................................................................