Consumer Trends in the Soy Products Market in Brazil, 2011

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					                             Consumer
                           Consumer Panel Report




Consumer Trends in the Soy
Products Market in Brazil, 2011
Reference code: CS0192IS
Published: March 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction............................................................................................................................................6
    1.1 What is this Report About? .................................................................................................................... 6
    1.2 Definitions .............................................................................................................................................. 6
        1.2.1      Cons umer Trends ............................................................................................................................ 6
        1.2.2      Cons umer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 9
        1.2.3      End Consumers ............................................................................................................................. 10
        1.2.4      Volume Units and Aggregations ...................................................................................................... 11
        1.2.5      Exchange Rates ............................................................................................................................. 11
        1.2.6      Population Profiles (for interpretation of tables and charts) ................................................................ 12
    1.3 Methodology......................................................................................................................................... 13
        1.3.1      Introduction.................................................................................................................................... 13
        1.3.2      Large scale, international, program of online cons umer surveys ........................................................ 13
        1.3.3      Nationally Representative results (age, gender) ............................................................................... 13
        1.3.4      Parents answered on their children’s behalf ..................................................................................... 13
        1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories ............................................................ 13
        1.3.6      Integrated wit h industry calling and secondary research.................................................................... 14
2      Consumer Segmentation, Group Value and Trend Influence ............................................... 15
    2.1 Cohort Groups and Soy Products Market Value ................................................................................. 15
        2.1.1      Age Groups ................................................................................................................................... 15
        2.1.2      Gender Groups .............................................................................................................................. 16
        2.1.3      Location Groups ............................................................................................................................. 17
        2.1.4      Education Achieved Groups ............................................................................................................ 18
        2.1.5      Wealth Groups ............................................................................................................................... 19
        2.1.6      Busy Lives Groups ......................................................................................................................... 20
    2.2 Cohort Groups and Market Value by Category ................................................................................... 21
        2.2.1      Soy Desserts ................................................................................................................................. 21
        2.2.2      Soy Drinks ..................................................................................................................................... 22
        2.2.3      Soy Milk......................................................................................................................................... 23
    2.3 Behavioral Trends and Market Value .................................................................................................. 24
        2.3.1      Soy Desserts ................................................................................................................................. 24
        2.3.2      Soy Drinks ..................................................................................................................................... 25
        2.3.3      Soy Milk......................................................................................................................................... 26
3      Consumption Analysis..................................................................................................................... 27
    3.1 Consumption Frequencies by Age and Gender .................................................................................. 27
        3.1.1      Soy Desserts ................................................................................................................................. 27
        3.1.2      Soy Drinks ..................................................................................................................................... 29
        3.1.3      Soy Milk......................................................................................................................................... 31


Consumer Trends in the Soy Products Market in Brazil, 2011                                                                                                    Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                            Published: March 2012
 TABLE OF CONTENTS


    3.2 Consumer Profiles by Product Category ............................................................................................. 33
        3.2.1     Soy Desserts ................................................................................................................................. 33
        3.2.2     Soy Drinks ..................................................................................................................................... 34
        3.2.3     Soy Milk......................................................................................................................................... 35
4      Brand vs. Private Label Choices ................................................................................................... 36
    4.1 Brand vs. Private Label Volume Share ............................................................................................... 36
        4.1.1     By Category ................................................................................................................................... 36
    4.2 Soy Products Brand Choice and Private Label Shares ...................................................................... 37
        4.2.1     Soy Desserts ................................................................................................................................. 37
        4.2.2     Soy Drinks ..................................................................................................................................... 37
        4.2.3     Soy Milk......................................................................................................................................... 37
5      The Share of Consumers Influenced by Trends ....................................................................... 38
    5.1 Trend Drivers of Consumers' Product Choices ................................................................................... 38
        5.1.1     Overall Soy Products ...................................................................................................................... 38
        5.1.2     Soy Desserts ................................................................................................................................. 39
        5.1.3     Soy Drinks ..................................................................................................................................... 40
        5.1.4     Soy Milk......................................................................................................................................... 41
6      Consumption Impact: Market Valuation...................................................................................... 42
    6.1 Soy Products Value Impact of Consumer Consumption Behavior ..................................................... 42
        6.1.1     Market Value by Category............................................................................................................... 
				
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Description: This report provides the results for the Soy Products market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence and brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
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About Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.