Consumer Trends in the Soy Products Market in Brazil, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Soy
Products Market in Brazil, 2011
Reference code: CS0192IS
Published: March 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction............................................................................................................................................6
    1.1 What is this Report About? .................................................................................................................... 6
    1.2 Definitions .............................................................................................................................................. 6
        1.2.1      Cons umer Trends ............................................................................................................................ 6
        1.2.2      Cons umer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 9
        1.2.3      End Consumers ............................................................................................................................. 10
        1.2.4      Volume Units and Aggregations ...................................................................................................... 11
        1.2.5      Exchange Rates ............................................................................................................................. 11
        1.2.6      Population Profiles (for interpretation of tables and charts) ................................................................ 12
    1.3 Methodology......................................................................................................................................... 13
        1.3.1      Introduction.................................................................................................................................... 13
        1.3.2      Large scale, international, program of online cons umer surveys ........................................................ 13
        1.3.3      Nationally Representative results (age, gender) ............................................................................... 13
        1.3.4      Parents answered on their children’s behalf ..................................................................................... 13
        1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories ............................................................ 13
        1.3.6      Integrated wit h industry calling and secondary research.................................................................... 14
2      Consumer Segmentation, Group Value and Trend Influence ............................................... 15
    2.1 Cohort Groups and Soy Products Market Value ................................................................................. 15
        2.1.1      Age Groups ................................................................................................................................... 15
        2.1.2      Gender Groups .............................................................................................................................. 16
        2.1.3      Location Groups ............................................................................................................................. 17
        2.1.4      Education Achieved Groups ............................................................................................................ 18
        2.1.5      Wealth Groups ............................................................................................................................... 19
        2.1.6      Busy Lives Groups ......................................................................................................................... 20
    2.2 Cohort Groups and Market Value by Category ................................................................................... 21
        2.2.1      Soy Desserts ................................................................................................................................. 21
        2.2.2      Soy Drinks ..................................................................................................................................... 22
        2.2.3      Soy Milk......................................................................................................................................... 23
    2.3 Behavioral Trends and Market Value .................................................................................................. 24
        2.3.1      Soy Desserts ................................................................................................................................. 24
        2.3.2      Soy Drinks ..................................................................................................................................... 25
        2.3.3      Soy Milk......................................................................................................................................... 26
3      Consumption Analysis..................................................................................................................... 27
    3.1 Consumption Frequencies by Age and Gender .................................................................................. 27
        3.1.1      Soy Desserts ................................................................................................................................. 27
        3.1.2      Soy Drinks ..................................................................................................................................... 29
        3.1.3      Soy Milk......................................................................................................................................... 31


Consumer Trends in the Soy Products Market in Brazil, 2011                                                                                                    Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                            Published: March 2012
 TABLE OF CONTENTS


    3.2 Consumer Profiles by Product Category ............................................................................................. 33
        3.2.1     Soy Desserts ................................................................................................................................. 33
        3.2.2     Soy Drinks ..................................................................................................................................... 34
        3.2.3     Soy Milk......................................................................................................................................... 35
4      Brand vs. Private Label Choices ................................................................................................... 36
    4.1 Brand vs. Private Label Volume Share ............................................................................................... 36
        4.1.1     By Category ................................................................................................................................... 36
    4.2 Soy Products Brand Choice and Private Label Shares ...................................................................... 37
        4.2.1     Soy Desserts ................................................................................................................................. 37
        4.2.2     Soy Drinks ..................................................................................................................................... 37
        4.2.3     Soy Milk......................................................................................................................................... 37
5      The Share of Consumers Influenced by Trends ....................................................................... 38
    5.1 Trend Drivers of Consumers' Product Choices ................................................................................... 38
        5.1.1     Overall Soy Products ...................................................................................................................... 38
        5.1.2     Soy Desserts ................................................................................................................................. 39
        5.1.3     Soy Drinks ..................................................................................................................................... 40
        5.1.4     Soy Milk......................................................................................................................................... 41
6      Consumption Impact: Market Valuation...................................................................................... 42
    6.1 Soy Products Value Impact of Consumer Consumption Behavior ..................................................... 42
        6.1.1     Market Value by Category............................................................................................................... 
								
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