Consumer
Consumer Panel Report
Consumer Trends in the Sugar
Confectionary Market in Spain,
2011
Reference code: CS0164IS
Published: January 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction............................................................................................................................................8
1.1 What is this Report About? .................................................................................................................... 8
1.2 Definitions .............................................................................................................................................. 8
1.2.1 Cons umer Trends ............................................................................................................................ 8
1.2.2 Cons umer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ................... 11
1.2.3 End Consumers ............................................................................................................................. 12
1.2.4 Volume Units and Aggregations ...................................................................................................... 13
1.2.5 Exchange Rates ............................................................................................................................. 13
1.2.6 Population Profiles (for interpretation of tables and charts) ................................................................ 14
1.3 Methodology......................................................................................................................................... 15
1.3.1 Introduction.................................................................................................................................... 15
1.3.2 Large scale, international, program of online cons umer surveys ........................................................ 15
1.3.3 Nationally Representative results (age, gender) ............................................................................... 15
1.3.4 Parents answered on their children’s behalf ..................................................................................... 15
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories ............................................................ 15
1.3.6 Integrated wit h industry calling and secondary research .................................................................... 16
2 Consumer Segmentation, Group Value and Trend Influence ............................................... 17
2.1 Cohort Groups and Sugar Confectionery Market Value ..................................................................... 17
2.1.1 Age Groups ................................................................................................................................... 17
2.1.2 Gender Groups .............................................................................................................................. 18
2.1.3 Location Groups ............................................................................................................................. 19
2.1.4 Education Achieved Groups ............................................................................................................ 20
2.1.5 Wealth Groups ............................................................................................................................... 21
2.1.6 Busy Lives Groups ......................................................................................................................... 22
2.2 Cohort Groups and Market Value by Category ................................................................................... 23
2.2.1 Choc olate ...................................................................................................................................... 23
2.2.2 Gum .............................................................................................................................................. 24
2.2.3 Sugar Confectionery ....................................................................................................................... 25
2.3 Behavioural Trends and Market Value ................................................................................................ 26
2.3.1 Choc olate ...................................................................................................................................... 26
2.3.2 Gum .............................................................................................................................................. 27
2.3.3 Sugar Confectionery ....................................................................................................................... 28
3 Consumption Analysis.........