Consumer Trends in the Confectionery Market in Spain, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Sugar
Confectionary Market in Spain,
2011
Reference code: CS0164IS
Published: January 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction............................................................................................................................................8
    1.1 What is this Report About? .................................................................................................................... 8
    1.2 Definitions .............................................................................................................................................. 8
        1.2.1      Cons umer Trends ............................................................................................................................ 8
        1.2.2      Cons umer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ................... 11
        1.2.3      End Consumers ............................................................................................................................. 12
        1.2.4      Volume Units and Aggregations ...................................................................................................... 13
        1.2.5      Exchange Rates ............................................................................................................................. 13
        1.2.6      Population Profiles (for interpretation of tables and charts) ................................................................ 14
    1.3 Methodology......................................................................................................................................... 15
        1.3.1      Introduction.................................................................................................................................... 15
        1.3.2      Large scale, international, program of online cons umer surveys ........................................................ 15
        1.3.3      Nationally Representative results (age, gender) ............................................................................... 15
        1.3.4      Parents answered on their children’s behalf ..................................................................................... 15
        1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories ............................................................ 15
        1.3.6      Integrated wit h industry calling and secondary research .................................................................... 16
2      Consumer Segmentation, Group Value and Trend Influence ............................................... 17
    2.1 Cohort Groups and Sugar Confectionery Market Value ..................................................................... 17
        2.1.1      Age Groups ................................................................................................................................... 17
        2.1.2      Gender Groups .............................................................................................................................. 18
        2.1.3      Location Groups ............................................................................................................................. 19
        2.1.4      Education Achieved Groups ............................................................................................................ 20
        2.1.5      Wealth Groups ............................................................................................................................... 21
        2.1.6      Busy Lives Groups ......................................................................................................................... 22
    2.2 Cohort Groups and Market Value by Category ................................................................................... 23
        2.2.1      Choc olate ...................................................................................................................................... 23
        2.2.2      Gum .............................................................................................................................................. 24
        2.2.3      Sugar Confectionery ....................................................................................................................... 25
    2.3 Behavioural Trends and Market Value ................................................................................................ 26
        2.3.1      Choc olate ...................................................................................................................................... 26
        2.3.2      Gum .............................................................................................................................................. 27
        2.3.3      Sugar Confectionery ....................................................................................................................... 28
3      Consumption Analysis.........
								
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