Consumer Trends in the Ice Cream Market in Spain, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Ice Cream
Market in Spain, 2011
Reference code: CS0155IS

Published: January 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 7
    1.1 What is this Report About? ............................................................................................................... 7
    1.2 Definitions ........................................................................................................................................ 7
        1.2.1     Consumer Trends ....................................................................................................................................... 7
        1.2.2     Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 10
        1.2.3     End Consumers ........................................................................................................................................ 11
        1.2.4     Volume Units and Aggregations ............................................................................................................... 12
        1.2.5     Exchange Rates ....................................................................................................................................... 12
        1.2.6     Population Profiles (for interpretation of tables and charts) ..................................................................... 13
    1.3 Methodology ...................................................................................................................................14
        1.3.1     Introduction ............................................................................................................................................... 14
        1.3.2     Large scale, international, program of online consumer surveys ............................................................. 14
        1.3.3     Nationally Representative results (age, gender) ...................................................................................... 14
        1.3.4     Parents answered on their children’s behalf............................................................................................. 14
        1.3.5     Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 14
        1.3.6     Integrated with industry calling and secondary research ......................................................................... 15
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 16
    2.1 Cohort Groups and Ice Cream Market Value...................................................................................16
        2.1.1     Age Groups ............................................................................................................................................... 16
        2.1.2     Gender Groups ......................................................................................................................................... 17
        2.1.3     Location Groups ....................................................................................................................................... 18
        2.1.4     Education Achieved Groups ..................................................................................................................... 19
        2.1.5     Wealth Groups .......................................................................................................................................... 20
        2.1.6     Busy Lives Groups .................................................................................................................................... 21
    2.2 Cohort Groups and Market Value by Category ................................................................................22
        2.2.1     Artisanal Ice Cream .................................................................................................................................. 22
        2.2.2     Impulse Ice Cream .................................................................................................................................... 23
        2.2.3     Take-home Ice Cream .............................................................................................................................. 24
    2.3 Behavioral Trends and Market Value ..............................................................................................25
        2.3.1     Artisanal Ice Cream .................................................................................................................................. 25
        2.3.2     Impulse Ice Cream .................................................................................................................................... 26
        2.3.3     Take-home Ice Cream ....................
								
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