Consumer Trends in the Bakery & Cereals Market in Spain, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Bakery
and Cereals Market in Spain, 2011
Reference code: CS0151IS

Published: January 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ......................................................................................................................... 10
    1.1 What is this Report About? ..............................................................................................................10
    1.2 Definitions .......................................................................................................................................10
        1.2.1      Consumer Trends ..................................................................................................................................... 10
        1.2.2      Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 13
        1.2.3      End Consumers ........................................................................................................................................ 14
        1.2.4      Volume Units and Aggregations ............................................................................................................... 15
        1.2.5      Exchange Rates ....................................................................................................................................... 15
        1.2.6      Population Profiles (for interpretation of tables and charts) ..................................................................... 16
    1.3 Methodology ...................................................................................................................................17
        1.3.1      Introduction ............................................................................................................................................... 17
        1.3.2      Large scale, international, program of online consumer surveys ............................................................. 17
        1.3.3      Nationally Representative results (age, gender) ...................................................................................... 17
        1.3.4      Parents answered on their children’s behalf............................................................................................. 17
        1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 17
        1.3.6      Integrated with industry calling and secondary research ......................................................................... 18
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 19
    2.1 Cohort Groups and Bakery & Cereals Market Value .......................................................................19
        2.1.1      Age Groups ............................................................................................................................................... 19
        2.1.2      Gender Groups ......................................................................................................................................... 20
        2.1.3      Location Groups ....................................................................................................................................... 21
        2.1.4      Education Achieved Groups ..................................................................................................................... 22
        2.1.5      Wealth Groups .......................................................................................................................................... 23
        2.1.6      Busy Lives Groups .................................................................................................................................... 24
    2.2 Cohort Groups and Market Value by Category ................................................................................25
        2.2.1      Baking Ingredients .................................................................................................................................... 25
        2.2.2      Baking Mixes ............................................................................................................................................ 26
        2.2.3      Bread & Rolls ............................................................................................................................................ 27
        2.2.4      Cakes, Pastries & Sweet Pies .................................................................................................................. 28
        2.2.5      Cereal Bars ............................................................................................................................................... 29
        2.2.6      Cereals............................................................................................................................................
								
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