Consumer Trends in the Dairy Market in Italy, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Dairy
Market in Italy, 2011
Reference code: CS0066IS

Published: January 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 9
    1.1 What is this Report About? ............................................................................................................... 9
    1.2 Definitions ........................................................................................................................................ 9
        1.2.1     Consumer Trends ....................................................................................................................................... 9
        1.2.2     Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 12
        1.2.3     End Consumers ........................................................................................................................................ 13
        1.2.4     Volume Units and Aggregations ............................................................................................................... 14
        1.2.5     Exchange Rates ....................................................................................................................................... 14
        1.2.6     Population Profiles (for interpretation of tables and charts) ..................................................................... 15
    1.3 Methodology ...................................................................................................................................16
        1.3.1     Introduction ............................................................................................................................................... 16
        1.3.2     Large scale, international, program of online consumer surveys ............................................................. 16
        1.3.3     Nationally Representative results (age, gender) ...................................................................................... 16
        1.3.4     Parents answered on their children’s behalf............................................................................................. 16
        1.3.5     Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 16
        1.3.6     Integrated with industry calling and secondary research ......................................................................... 17
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 18
    2.1 Cohort Groups and Dairy Market Value ...........................................................................................18
        2.1.1     Age Groups ............................................................................................................................................... 18
        2.1.2     Gender Groups ......................................................................................................................................... 19
        2.1.3     Location Groups ....................................................................................................................................... 20
        2.1.4     Education Achieved Groups ..................................................................................................................... 21
        2.1.5     Wealth Groups .......................................................................................................................................... 22
        2.1.6     Busy Lives Groups .................................................................................................................................... 23
    2.2 Cohort Groups and Market Value by Category ................................................................................24
        2.2.1     Butter & Spreadable Fats ......................................................................................................................... 24
        2.2.2     Cheese...................................................................................................................................................... 25
        2.2.3     Cream ....................................................................................................................................................... 26
        2.2.4     Milk ............................................................................................................................................................ 27
        2.2.5     Puddings/desserts .................................................................................................................................... 28
        2.2.6     Yoghurt ..................................................................................................................................................... 29
    2.3 Behavioural Trends and Market Value ............................................................................................30
        2.3.1     Butter & Spreadable Fats ......................................................................................................................... 30
        2.3.2     Cheese...........................................................................................
								
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