Chinese Consumer Footfall and Expenditure In Foodservice Channels

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					                           Foodservice
                           Consumer Panel Report




Chinese Consumer Footfall and
Expenditure in Foodservice Channels


Reference code: FV1418PR

Published: January 2012




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 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction .................................................................................................................................5
    1.1 What is this Report About? ........................................................................................................... 5
    1.2 Definitions .................................................................................................................................... 5
    1.3 Methodology ................................................................................................................................ 8
       1.3.1      Introduction............................................................................................................................................ 8
       1.3.2      Large scale, international, program of online consumer surveys ............................................................. 8
       1.3.3      Nationally Representative results (age, gender) ..................................................................................... 8
       1.3.4      Data analysis and report writing ............................................................................................................. 8
2      Consumer Footfall by Foodservice Channel ..........................................................................9
    2.1 Consumer Footfall: Foodservice Channel Comparison by Visit ....................................................... 9
       2.1.1      Range of visit ......................................................................................................................................... 9
       2.1.2      Average number of visits ..................................................................................................................... 10
    2.2 Consumer Footfall: Foodservice Channel Comparison by Gender ................................................ 12
    2.3 Consumer Footfall: Foodservice Channel Comparison by Age Group ........................................... 13
    2.4 Consumer Footfall: Foodservice Channel Comparison by Children in Household .......................... 15
    2.5 Consumer Footfall: Foodservice Channel Comparison by Annual Income .................................... 16
3      Consumer Foodservice Expenditure .....................................................................................18
    3.1 Expenditure on Food by Channel ................................................................................................ 18
       3.1.1      Range of expenditure .......................................................................................................................... 18
       3.1.2      Average expenditure per month ........................................................................................................... 20
    3.2 Expenditure on Foodservice Channels: Comparison by Gender ................................................... 22
    3.3 Expenditure on Foodservice Channels: Comparison by Age Group .............................................. 23
    3.4 Expenditure on Foodservice Channels: Comparison by Children in Household ............................. 25
    3.5 Expenditure on Foodservice Channels: Comparison by Annual Income........................................ 26
4      Appendix....................................................................................................................................28
    4.1 About Canadean ........................................................................................................................ 28
    4.2 Disclaimer .................................................................................................................................. 28




Chinese Consumer Footfall and Expenditure in Foodservice Channels                                                                                                  Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                  Published: Jan 2012
 TABLE OF CONTENTS


LIST OF FIGURES

Figure   1: Consumer Footfall: Channel Comparison (Average Visits per Month), 2011 .............................................................................................. 11
Figure   2: Consumer Footfall: Top Three Channels Across Age Groups, 2011 .......................................................................................................... 14
Figure   3: Consumer Footfall: Top Three Channels Across Different Annual Income Groups, 2011 ......................................................................... 17
Figure   4: Expenditure on Foodservice Channels (%), 2011 ........................................................................................................................................ 19
Figure   5: Average Expenditure on Foodservice Channels (CNY), 2011 ..................................................................................................................... 21
Figure   6: Expenditure on Foodservice Channels: Top Three Across Age Groups, 2011........................................................................................... 24
Figure   7: Expenditure on Foodservice Channels: Top Three Channels by Annual Income, 2011 ...................
				
DOCUMENT INFO
Description: “Chinese Consumer Footfall and Expenditure in Foodservice Channels” is a new survey brief by Canadean that analyzes consumer footfall across the Chinese foodservice channels, and explores how consumer expenditure across different foodservice channels have changed in 2011. The brief also provides definitive analysis of information categorized by consumers’ age, gender, annual income and children in household. The research source in this report is based on an extensive survey between June and October 2011 taken by 2,782 consumers of various age and income groups within China.
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