Foodservice
Consumer Panel Report
Chinese Consumer Footfall and
Expenditure in Foodservice Channels
Reference code: FV1418PR
Published: January 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .................................................................................................................................5
1.1 What is this Report About? ........................................................................................................... 5
1.2 Definitions .................................................................................................................................... 5
1.3 Methodology ................................................................................................................................ 8
1.3.1 Introduction............................................................................................................................................ 8
1.3.2 Large scale, international, program of online consumer surveys ............................................................. 8
1.3.3 Nationally Representative results (age, gender) ..................................................................................... 8
1.3.4 Data analysis and report writing ............................................................................................................. 8
2 Consumer Footfall by Foodservice Channel ..........................................................................9
2.1 Consumer Footfall: Foodservice Channel Comparison by Visit ....................................................... 9
2.1.1 Range of visit ......................................................................................................................................... 9
2.1.2 Average number of visits ..................................................................................................................... 10
2.2 Consumer Footfall: Foodservice Channel Comparison by Gender ................................................ 12
2.3 Consumer Footfall: Foodservice Channel Comparison by Age Group ........................................... 13
2.4 Consumer Footfall: Foodservice Channel Comparison by Children in Household .......................... 15
2.5 Consumer Footfall: Foodservice Channel Comparison by Annual Income .................................... 16
3 Consumer Foodservice Expenditure .....................................................................................18
3.1 Expenditure on Food by Channel ................................................................................................ 18
3.1.1 Range of expenditure .......................................................................................................................... 18
3.1.2 Average expenditure per month ........................................................................................................... 20
3.2 Expenditure on Foodservice Channels: Comparison by Gender ................................................... 22
3.3 Expenditure on Foodservice Channels: Comparison by Age Group .............................................. 23
3.4 Expenditure on Foodservice Channels: Comparison by Children in Household ............................. 25
3.5 Expenditure on Foodservice Channels: Comparison by Annual Income........................................ 26
4 Appendix....................................................................................................................................28
4.1 About Canadean ........................................................................................................................ 28
4.2 Disclaimer .................................................................................................................................. 28
Chinese Consumer Footfall and Expenditure in Foodservice Channels Page 2
© Canadean. This product is licensed and is not to be photocopied Published: Jan 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Consumer Footfall: Channel Comparison (Average Visits per Month), 2011 .............................................................................................. 11
Figure 2: Consumer Footfall: Top Three Channels Across Age Groups, 2011 .......................................................................................................... 14
Figure 3: Consumer Footfall: Top Three Channels Across Different Annual Income Groups, 2011 ......................................................................... 17
Figure 4: Expenditure on Foodservice Channels (%), 2011 ........................................................................................................................................ 19
Figure 5: Average Expenditure on Foodservice Channels (CNY), 2011 ..................................................................................................................... 21
Figure 6: Expenditure on Foodservice Channels: Top Three Across Age Groups, 2011........................................................................................... 24
Figure 7: Expenditure on Foodservice Channels: Top Three Channels by Annual Income, 2011 ...................