Fair-Share-Analysis by huanghengdong

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									Fair Share Analysis


  Multivariate Solutions
               Fair Share Analysis

• Step 1
  – Compute Individual Mean= Individual’s Mean of all Some Store
    Attributes Rated
  – Grand Mean = Mean of All Individual Attribute Means

• Step 2
  – Difference Score = Aggregate Attribute Mean - Grand Mean

• Step 3
  – Sort Results from High to Low, Round, and Magnify by a Factor of
    Ten
   Fair Share Analysis--Conclusions
• Result is Either Positive or Negative According to its
  Position Relative to the Grand Mean.
• Slope of the Line Indicates Magnitude of Some Store
  Performance (Either Positive or Negative)
• Provides a Clear means of Understanding How Some
  Store is Perceived in Each Market
                                              Grand Mean




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Fair Share Analysis




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