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eBook cover created by Ovi Dogar at http://www.AbsoluteCovers.com This eBook is © Copyrighted by Codrut Turcanu. You do NOT have the right to copy, give it away or sell this product. This is an EXCLUSIVE bonus for the buyers Of AdSense Confessions at http://www.AdSenseConfessions.com
DISCLAIMER AND TERMS OF USE AGREEMENT
The author and publisher of this eBook and the accompanying materials have used their best efforts in preparing this eBook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook. The information contained in this eBook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELYDEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.”
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ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.
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The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties. As always, the advice of a competent legal, tax, accounting or other professional should be sought. The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this eBook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. This eBook is © copyrighted by Codrut Turcanu. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this eBook under any circumstances.
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Introduction
Couple Google AdSense with a good search engine optimization program, or SEO, and what do you get? You get a site with high click through rates and revenue from AdSense. While every site should have some sort of SEO strategy, it’s not essential to having a site. However, it’s essential if you want your site to be successful with AdSense. SEO brings targeted traffic to your site. AdSense displays ads that will interest your targeted traffic. Discussed below are tips and techniques designed to boost your traffic and your click through rate (CTR).
About Google AdSense If you’re new to Google AdSense, it’s important to first realize how the program works and why it works so well. All AdSense ads are targeted to your website’s niche. For example, if a new computer site has AdSense ads on its pages, the ads will have something to do with computers and will be targeted to the information about computers contained on the page. Targeting ads toward a visitor’s interest raises the chance that they will click through the ad. After all, not many visitors looking for a new computer are going to care if an ad is offering free poker chips. You are paid per click, which means for each ad on your site that is clicked through by a visitor, you will be paid a specified amount. The more clicks, the more money you make. All of this is why AdSense is the most successful advertising program on the Internet today. Websites that place AdSense ads on their site enjoy revenue in the thousands of
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dollars and higher per month. But, again, simply signing up for the program and placing those ads on your site will not guarantee success. Here IS the official Google AdSense Program page: https://www.google.com/adsense/
Engine SECTION #1 - SEO: Search Engine Optimization
As said before, click through rates with any ad program, especially AdSense, depend on the number of visitors you have to your site. The more visitors you have, the higher the number of visitors who are going to click through an ad. That is just common sense. Search Engine Optimization or SEO involves your site’s page architecture, content, links to your site, and other determining factors that rank your site higher with the search engines. Things like popular keywords and key phrases help you gain higher rank as well. By doing all of this and learning how to optimize your site, you are going to increase targeted traffic to your site. Increased targeted traffic means a higher CTR for you.
Professional SEO Services There are companies out there who will provide SEO services to you and your site. They will optimize your pages, build links, and get your site ranked higher in the search engines. Prices for these services vary based upon experience. If you’re going to hire someone to optimize your site, check them out and ask many questions. It’s recommended that you learn basic SEO on your own so that you can easier spot a qualified company. In addition to the
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tips listed below, you can download a free powerful e-book on SEO by visiting this site: http://www.rlrouse.com/SEO.html
Preparing Your Site for Ads How much traffic does your site receive per month? How many are unique visitors and how many are returning? What keywords are you using? How high does your site rank in the search engines? Being successful with AdSense goes hand in hand with website success. The better your site is organized and the higher you’re ranked, the more visitors you have. The more professional of a job you do, the more you’re going to see success with AdSense. There are ways to construct your site and things you can do to bring more visitors and keep those same ones returning. Also, there are things you can do to make more visitors click through your AdSense ads. Know your traffic stats and your search engine rankings. Those are the numbers you want to improve and the first steps to success with AdSense. It’s time to start your own SEO campaign. You won’t see the results over night, but you will see them. If you don’t have traffic monitoring software on your site, you can get a free one at http://www.precisioncounter.com/
Use the Best Software and Tools Let’s start with the basic design of your site. Don’t take shortcuts or look for quicker ways to put it together that are going to ultimately result in a poor site design or bad content. Being an amateur is no excuse for poor quality.
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Do your research. Stay on top of products and software that will benefit you and your website. After all, if you walk into a clothing store and all the clothes are hanging from clotheslines, are you going to buy anything there? What about if all the clothes are strewn all over the floor? Of course not. You don’t want your visitors to experience a similar experience and navigate away after seeing your site.
Site Building Software If you choose, you can use a free template for your site. However, you want your site to look professional, so look at some related sites before you decide. There is also software that can help you design your own professional site with little or no HTML skills. Programs like Microsoft FrontPage make it easy. If you aren’t going to hire someone to do your site, consider using a professional template or software. Putting your best effort into doing it without any help is admirable, but if you fail in creating a good site, your efforts won’t be rewarded with returning visitors and a high CTR. Take the time to do it right the first time. If you don’t have Microsoft FrontPage, you can always use a professional template. By signing up for an http://www.bravenet.com membership, you have access to free professional templates as well as other useful resources.
Site Design Websites should have a clear, clean design with the focus being on the information, product, or service you offer. Put away those fancy backgrounds because they just distract from the text.
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The content on your site should stand out, not the background. Any colors you use should be pleasing to the eye and not clash. Take the time to visit some larger sites on the Internet for different companies and corporations. While you may be just one person or a small company, you should display the same level of professionalism in your design. Stick with the traditional light or white background for text. Other darker colors should be used for side columns and to dress up the white, not to take over and distract the reader from what you really want them to notice. It’s important to remember that you’re bringing the visitor to your site to read the content, not to be blinded by your incredible use of color or the beautiful background. So, focus on the content. Make it visible and make it the focus.
Site Content Your site’s content is very important to your search engine ranking. If you’re an online florist, do not type online florist repeatedly on your first page with the hopes of tricking the search engines into giving your site a higher ranking. You’ll just be banned. However, it’s very important to have keywords placed in your legitimate text because spiders and crawlers will pick those up. Quality content can help you rank higher in the search engines, but it also keeps visitors coming back. Site traffic is not only essential to the site itself and the business it represents, but also to your AdSense CTR. A certain percentage of your traffic will ultimately click through your ads. The more traffic you have, the more visitors that will click through your ads.
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Don’t Clutter Pages with Too Much Information More content on a single page is not better in all cases. When it comes to how much information you place, there should be some basic rules in place. Don’t try to jam pack too much on one page. Different topics should be on different pages. You shouldn’t have any page so cluttered with information that it’s hard to read any one thing. If you have a lot of information that must be put on the same page, make sure it keeps the readers attention or gives them a way to easily return to the top, such as with FAQ pages.
Have the Right Amount of Content At the same time, don’t put too little on a page. Having one paragraph on a page makes it look like your site has nothing to offer, and the customer has little to gain by venturing to other pages. Address the topic of the page and cover it well. It’s crucial to successful ad revenue to organize your pages well. If you have ads ¾ of the way down the page, but you’ve bored the customer before he got halfway down the page, then you’ve lost ad revenue. For the same reason, if you don’t have enough information and the customer doesn’t click through to other pages where there are ads, again, you’ve lost revenue. Think of your website as a book. There always has to be enough to make them turn the page, but not so much that they know how the story ends after reading the first paragraph. This site below doesn’t have enough content on the page to support Google AdSense. Half the page is blank. The solution here would be to move the ads up into the content
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or move them to another page. To a visitor, the site looks like it’s missing something it needs. Besides that, the ads really stand out as just that: ads.
Free Content for Websites There are sites that will provide you with free content for your site, including articles, polls, quizzes, etc. You can use those that relate to your site’s content in exchange for a link back. Articles and quizzes can draw more visitors to your site, but remember the content must be quality. If you wrap up a big box for a Christmas present for someone, but fill the box with garbage, they’re not going to be impressed. It’s the same way with content. Remember that the more quality content you have, the more your visitors are going to trust that the ads you display are quality, as well. And the more interesting content you have, the more keywords you’ll use. It’ll make your site
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more prominent in the search engines. All this translates to more visitors and a higher CTR with AdSense. http://www.freshcontent.net and http://www.pollhead.com are two of many sites that offer free content to Webmasters.
Keyword Rich Content Implement as many keywords as you can into your content. Crawlers search content as well, and the more popular keywords you can work in, the better. Remember that you are going to have a better CTR for AdSense if you have more visitors. To have more visitors, you must have quality, optimized content in order to gain, then maintain a good search engine ranking.
Keywords Meta Tag keywords are placed in the header of your webpages and represent the content of that page using single words or brief phrases. The words or phrases used are ones search engine crawlers will pick up when they index your site and also the ones someone using a search engine might type in to find your site. It’s obvious to say that you should use Meta tag keywords that are relevant to your site’s content. Don’t add any keywords that have nothing to do with your site. Crawlers may be essentially robots, but they do surf content as well, and you can be banned from search engines. List your products or services, any other applicable terms, and even well known competitors if you want. It’s important to have good keywords (or key phrases). There is software out there that helps you pick keywords and allows you to maximize your keywords so that the ones you use are the
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ones most frequently used by search engines, just research before you buy.
Keyword Generators The best way to select keywords is to choose ones that are already searched for frequently. There's no need to pay for a keyword generator unless you want to. Overture will give you the top 25 keywords that were typed into search engines for the previous month. Just enter a term related to your page. Bookmark this site for whenever you create a new page: http://inventory.overture.com/d/searchinventory/suggestion
Descriptions Meta tag site descriptions are not read by Google crawlers because they generate their own descriptions for the page, but other search engines still use them. The best way to come up with your site description is to use the first one or two sentences of text on the page. It’s worth your time to use this tag because it gives you some control with various crawlers.
Geo Targeting If you offer a product or service to a certain city or geographical area, you can specify that in your keywords and description. Doing this may be very crucial in drawing in targeted traffic from search engines. However, avoid just naming small areas because that limits the customers that can find you. If you’re a northern California chiropractor, don’t just list the county or city your business is in. Always aim for the larger audience to get the maximum results from search engines.
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Robot Tags Robot tags let you specify what pages on your site are indexed. Robot tags go in your header, but you can also create a text file. The text file will be the first thing they “read” when they’re on your site. By using the text file, you can specify which pages not to index and insure only the content you want in the search engines will appear. To create a robot.txt file, go to
http://www.1-hit.com/all-in-one/tool-robots.txt-generator.htm
Update Regularly Updating your site with fresh, new content not only keeps the visitors and customers you have coming back, it also gives you a chance to rank higher in the search engines. During updates, you should not only update content, but also your keywords (key phrases), description, and title. Sometimes as sites grow, they expand their subject matter and products and transform. This should be reflected in every aspect of your pages, not just the parts the public views, so your traffic (visitors and customers) increase as your site grows. Remember, more traffic not only means more business for you. It also means more people can click on your AdSense ads, which makes money for you.
Appropriate Page Names Search engines index pages, which means your page could be pulled up in a search by the name. If you have a page about antique sofas, title the page antique sofas or be even more exact than that, if there’s a certain type of sofa on that
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page. This makes your page more searchable and can give you more targeted traffic.
Marketing How does marketing your site help your advertising revenue? It’s simple. By marketing your products or service and bringing people to your site for those products or services, you are increasing the number of visitors. The ads on your pages are targeted for your content and what your site offers, so when you bring in targeted visitors through your marketing campaigns, those visitors are likely to click through your ads. Marketing is a trial and error procedure. Certain methods work well for some sites, and not so well for others. Monitor your site stats and traffic logs with each new marketing campaign you try. See what works well for you, and permanently implement the programs that bring you more traffic as well as higher CTR or click through rates.
Page Title Let’s take a step back to page architecture for a minute. While whether you build your site using CSS or frames doesn’t have an impact on your site’s success, other factors do. A lot of webmasters use the title tag in each of their pages to name their website or company so that it appears at the top of the visitor’s browser. It looks good, but it does nothing for the site’s success. Use your title tag to give a brief description of what your site offers. A potential new customer is not going to type the name of your site into a search engine, but they will type in the
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products or services you offer. For example, Joe’s Place sells used car parts online. So does Albert’s Virtual Garage. Joe’s Place has “Your online stop for foreign and domestic used car parts” as his title. Albert’s simply has “Welcome to Albert’s Garage” When someone types “used car parts” into a search engine, who are they more likely to find? Joe’s Place, of course.
More Than One Site If you have more than one site, link them together so your sites share traffic. Some Webmasters believe that having more than one domain for their single site increases their search engine ranking, but they are wrong. Crawlers usually only index information once, and so that just may be a waste of your time and money. However, if you do have more than one complete site, by linking them together, you can increase traffic to both, and by doing that, raise your ranking. There isn’t any magical formula to increase your ranking, so if it seems easy and too good to be true, like in life, it probably is.
Google Site Maps Site maps are not only a way to let your customers know exactly is what on your site and where, it also helps the Google spiders index your site. By going to http://www.google.com, you can find out how to create a site map. They will ask you to upload a blank file to your site for verification purposes. After that, you will let Google know exactly where your site map is and your site will be indexed accordingly. Google is Webmaster and search engine optimization friendly in addition to being one of the most popular search
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engines. Be sure to take advantage of every tool they offer you to increase your ranking with them.
Contests on Your Site Freebies from contests or from drawings keep people coming back. Everyone wants something free. But in addition, it can also bring people in. Employ this marketing technique that you now use for your current visitors and customers to your search engine optimization program. Have a contest that lasts for a few months. Give away a prize related to the products or service your site offers. For example, if you’re an accounting site that sells software, offer a free software package for the winner. Then, change your keywords (key phrases) to reflect free accounting software. I think everyone searches for free products and services from time to time, if not frequently. Don’t you? Why not lure more traffic in by giving away something free yourself?
Sales and Specials If you’re selling something from your site, which you probably are, you have sales and specials from time to time. Why not update your tags to reflect this? Sales and specials should not only be available to your current customers and visitors, but used to also bring new ones in. Updating your tags to reflect this is a free form of advertising and gives you another way to rank in the search engines. Give away free trials too, if you can afford to do so. Companies that offer free trials of their software are doing it, convinced that you will buy it once you try it, but it also attracts search engine customers looking for something free.
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The more your site comes up in the search engines, the more successful you’re going to be.
Opt-in Mailing List Creating a chance for your customers and visitors to stay up to date with site changes, sales, specials, and contests is a great way to increase traffic to your site. Visitors who do not buy anything can sign up, and this provides you with a way to keep them coming back to your site. You could also create a survey that they receive when they sign up. Just be sure they know this and that the survey is optional. Getting visitor feedback about their experiences on your site can be invaluable. By doing this, you’ll learn what the majority want and be able to keep your site in tune with your visitors’ needs. There are several software programs that you can pay for which will help you set up and organize a mailing list. You can also do it yourself for free by creating simple HTML forms on your site. The results can be stored in a database or emailed directly to you. Visit http://www.htmlbasix.com for a free e-mail form html code. You can also use Yahoo groups as the site below has done. This gives your visitors a chance to interact, and it’s a way for a Webmaster to keep them updated.
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Newsletter Of course, you’re very knowledgeable on the content of your site and the products or services you sell. Why not create a newsletter for your visitors? Even if a visitor bookmarks your site, there’s no guarantee they’re going to visit again. But if you can offer interested articles and tidbits in a newsletter that you send via email weekly, bi-weekly, or monthly, you can keep them coming back. You’re providing them with information that is of interest to them and, in return, you’re gaining a regular visitor to your site who, if isn’t a customer at the time, will probably turn into one. It’s a good idea to put a privacy policy on your site that applies to customers and subscribers. This way, they know when they purchase something or sign up for a mailing, that you’re not going to use their email address for spam, sell it to other websites, or otherwise find ways to make them regret ever visiting your site. Free newsletter
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templates are available at
http://www.newz2me.com/templates/newsletter-templates.htm
The screen shot below is from http://www.lockergnome.com This site has several different newsletters, each targeted to a subject matter that their visitors will be interested in. The offer for free newsletter is visible to everyone that lands on this page. A web developer, for example, would immediately notice the offer for more information and sign up. It’s too easy and free not to! And what does Lockergnome get for this? Repeat visitors, increased traffic, and, ultimately, a higher CTR with AdSense.
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Advertising on Other Sites We know you have ads on your site to make money. Those that have ads on your site are paying for them so traffic comes to their site and they make money too. You’re going to want to do the same. It’s your turn to use the search engines. Find high ranking sites whose content is related to yours, but isn’t a competitor. Let’s go back to the basket-weaving example. If you have a basket-weaving site, advertising on a site that sells products to basket weavers would be excellent exposure for you. Just remember that advertising does not have to be expensive, but that the cheapest advertising can sometimes cost you the most. Beware of placing ads on sites that aren’t ranked that high with search engines or who don’t have a lot of traffic. Even though their cost for you to advertise on their site may be low, if you’re not going to get any traffic from it, you’ve wasted your money. After you’ve found some good sites for your ads, make sure you’re happy with their ad placement. Observe their site design and content much like you have your own in the previous paragraphs. Some sites put ads on the bottoms of their pages. Is there anything that’s going to direct the visitor to the bottom of your page? You want your ads to be visible and to blend into the layout of the page. By doing all of this, you’ll do as much as you can to insure the ad you place is worth your money.
Google AdWords
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Google Adwords is a way for you to advertise your site. Registration is comprehensive and is not something you should rush through. They will allow you to pick keywords and key phrases and set the price you’re willing to pay per click. Unlike other sites that are mere ad banks, Google AdWords allows you to target your audience in the same way they do with AdSense. Your ad will only appear on search pages and websites related to your site, using the keywords and key phrases you’ve chosen. The higher your click-thru rate and click-thru price is, the higher you’ll rank in their ads. The screen shot below shows an example of Google AdWords. The sponsored links on the right of the page are paid for by websites and Webmasters through AdWords. Of course, in this instance, one of the keywords they used was ‘google.’ The Webmaster will pay a set amount per click for each visitor that clicks through the ad below to his/her site.
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Sponsored Ads Like Google, http://www.linkshare.com and other programs allow you to pay for sponsored ads. Those ads are placed on sites whose visitors are likely to be interested in your site. With sponsored ads, you can target your audience and achieve more success for your dollar.
Participate in Affiliate Programs In an affiliate program, you agree to run an ad, usually a small banner ad, on your site that links back to the sponsor’s site. The ad will contain numbers or words in the link that will enable the sponsor’s site to recognize anyone that clicks through the ad as a visitor referred by your site. If that visitor buys anything from that site once they click through, you receive a commission off that sale. Finding affiliate programs are easy to do. Look for sites that offer products or services that compliment yours, but don’t compete. Check their site for affiliate programs. Don’t sign up for just any affiliate program, however. Again, you want to make sure the site already gets plenty of traffic, that they have a good reputation, and whatever product or service they’re offering goes with your site. Google AdSense is very discriminating about having other ads appear on the same page as theirs. Affiliate ads which contain graphics and not text are usually okay, but be sure to read your Google TOS thoroughly so that you are not in violation.
Create Affiliate Programs
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You can’t beat someone placing your ad on his or her site free, can you? But how do you do that? If you’re selling a product or service, you can do this by creating your own affiliate program. It works the same way as participating in someone else’s, but this time, you offer a commission to sites whose visitors click through your ad, then buy something. To do this, you’re going to need to set up an organized system to track your click through rate and sales, set commission rates that you can afford and are willing to pay, and a system to pay your affiliates. It will take thought and a lot of time to get this rolling, but getting affiliates can be rather easy and you can be less picky than if you were buying ad space on their sites. You can find your affiliates by simply searching for sites that you think would be ideal. Send them an e-mail, introduce them to you and your site, instruct them on what you’re offering, and how they can sign up. Target higher ranked sites at first because those sites are more likely to bring you sales. In addition, those sites will be the first to be able to offer testimonials about your affiliate program. That will draw in more affiliates. Again, just make sure you can afford to pay what you say you will. The worst thing you can do is make your affiliates mad, or, worse, put yourself out of business.
Web Rings Web rings are simply common sites that link together using a service such as http://www.ringsurf.com/. You display an ad at the bottom of your index page stating that you are a member of the ring. Visitors can click through other ring member sites and see sites that are related to yours.
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Depending on the size of the ring, this can bring you an extra few hundred unique visitors a day. Beware of joining too many rings because it makes your page look tacky. Do your homework and find the best ring you can with the largest number of members. You can even contact some of the ring members and ask them how much traffic it brings them. If you’re selective and do the research, a web ring can work well for your site.
One Way Links One-way links are links to your site placed on other sites, without you having to return the favor by placing a link to their site on yours (reciprocal links). These are harder to get than reciprocal links. The more legitimate links you have back to your site, the higher you’re going to rank in the search engines and the more traffic you’re going to receive. You do not want to contact any site that could be in competition with yours at all. Instead, you want to target sites whose visitors would also be interested in what you offer. For example, you own a gift basket site. That’s all you do. You want to place one-way links on other sites. Don’t target sites that sell the products you put in your gift baskets or sites that sell different types of gift baskets than you. Look for sites that sell other gift ideas, like online flower shops or singing telegram sites. These sites in no way compete with yours, but you can offer their visitors other interesting options. Approach the site owner or Webmaster with that in mind. Tell them how placing a link to your site would benefit them and their customers. “Your customers may want to send a gift along with flowers, and would appreciate that you made their search easier for them.” You may even want to offer them a discount on your site or a free sample of your products.
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When looking for sites, notice the ones that have a section for recommended sites. Those are usually one-way links, and those sites will probably be willing to add yours to the list if you can present them with a reason why they should recommend your site to their visitors.
Reciprocal Links Reciprocal links are easier to get placed, but you want to make sure where you’re placing them receives adequate traffic. When you request a reciprocal link, remember that you are going to place a link to them on your site as well. Again, find similar sites that do not compete with yours. Be sure that the sites you contact are ones you’d recommend to your customers. If a customer clicks that link on your site, they might hold you partially responsible if they have a bad experience, so it’s worth the time to research for the best sites. When asking for a reciprocal link or a one-way link, it’s a good idea to have testimonials from your customers. Those establish you as a reputable site and business, and offer an extra incentive to do as you have asked.
Write Articles Writing articles can go hand in hand with your site’s newsletter or stand alone. The articles you write should correspond to your site content, offer insight, and be informative and interesting. You can submit these articles to e-zines or use a reputable article submission service. Make sure you place a link back to your site at the top or bottom of your article so you reap the benefits of your hard work. You can buy software like Article Announcer to submit your
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articles all over the net, or try free services like that offered at … http://ezinearticles.com http://www.goarticles.com
Write an article a day Keep expanding your site with quality content related to your niche. Write an article a day or add some new information for your visitors. Remember, the more pages you have, the more you can place targeted ads on, and the higher your search engine ranking will be too.
Write Product Reviews and Testimonials Even if you only sell a service, there are surely some products that are related to the service you offer. Review some of those products and offer them as testimonials to the manufacturer. If you don’t sell the product yourself, offer it to sites that do. Always provide a link to your site to be published with the review or testimonial you’re submitting. Be a voice in whatever industry your site is involved in. The louder and more intelligent your voice is, the more traffic you’ll see on your site. People buy from those they trust. If you’re new to writing product reviews and want to learn how before you try, visit http://www.possi.org/extended_attributes/2000/11/bitstream/view.
Book Reviews You keep up-to-date with the industry, products, and information that relates to your site. That means you probably read books. Whenever you read a book that relates to your industry or site, write a quick review on it.
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You can submit that review to e-zines or magazines, or just post it on Amazon. It’s a free link back to your site! To learn how to write a red-hot book review, go to: http://www.library.dal.ca/how/bookrev.htm.
Get Site Reviews Do a search on magazines, discussion groups, and sites that provide site reviews. They usually have ways that you can submit your site for review. Their editorial staff or their members/visitors will take some time to surf your site and provide a review for it. That review will then be posted or published. If you have an organized, nicely designed, professional site with interesting content, site reviews could bring you a lot of traffic. Also, when your site review appears, it will appear with a link back to your site. That’s just another one-way link for you.
Get Product Reviews Why not get the product you’re selling from your website reviewed? Approach the higher ranked e-zines that fit into your sites niche. Offer them a free sample to review. Everyone likes something free, don’t they? They get something free, and you do too. You get a rave review on their site! That review will bring visitors, and those visitors will not only turn into customers, but also a higher CTR.
Directory Listings Directories such as www.DMOZ.org and others group sites by content and products. It only takes a few minutes to register for a listing with these free directories. (Do a search to find directories pertaining to your site content). Most require approval, so your site won’t be included
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immediately, but if you categorize your site correctly and have a decent site, you will be accepted more often than not. Directory listings can bring you more targeted traffic. All you have to do for it is register once.
Paid Inclusion Some directories, such as Yahoo, require that you pay for a listing. However, when you pay, the listing is usually ‘guaranteed’. Depending on your SEO budget, you may or may not choose to use paid directory listing services. Before paying for any listing, make sure the directory is reputable and is ranked high in the search engines.
Register with Search Engines Take the time to submit your URL to all search engines. Do this yourself. The submission services that promise to submit your sites to hundreds of major search engines are bogus. There aren’t hundreds of major search engines. Submitting your site does not guarantee a listing, and it certainly doesn’t give you a high ranking, but it’s one of the first steps in any SEO program. Manually submitting your site to the search engines is the most effective way.
Discussion Groups Discussion groups or forums are places where people get together and talk about a common interest. If you sell bodybuilding products, you may want to get involved in bodybuilding and weight lifting forums. Most of these forums have strict regulations against advertising and spam. Be sure to read, then obey their guidelines.
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Become part of the group. Participate in discussions with credible information and opinions. Don’t participate in heated debates or mudslinging. What you want to do is build a reputation for being someone they like and trust. In your signature, include a link back to your site. As the members get to know and trust you, they’ll start to visit your site, ask you questions about it, and become customers.
Webmaster Forums Share what you’ve learned in the process of designing your site and building traffic by joining Webmaster forums. Include your site URL as your signature, once again. You can also use your URL for reference. In addition to placing these links and sharing your information, you can also pick up helpful tips from other webmasters.
E-zines Subscribe to the best marketing e-zines on the net. Subscriptions are free, and some of the marketing techniques you’ll learn to boost traffic to your site will help your CTR. In addition, you just may be able to translate some of that into your AdSense program and increase CTR. Stay up to date with what’s working for others and what’s not!
Continuously Build Your Website Keep planting the seeds of success by letting your website evolve. If you cut off the website’s potential growth, you are also limited the number of visitors and the ones that will return. Adding new sections that will interest your visitors
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also gives you more AdSense ads that you can use and profit from.
Easy Navigation Make sure all the pages on your site can be navigated to from your home page; otherwise, they may not be indexed. You have more chance of a higher search engine ranking and a better shot at a higher CTR if crawlers index all your pages.
Get Legit Traffic Don’t waste time with link farms and classifieds. Not only is it a waste of money, search engine’s algorithms are extremely complex and will catch on. You’ll be banned from the search engines. The best way to build traffic and boost your AdSense CTR is to create and expand quality content, focus on popular keywords, and implement the tips listed above like newsletters, etc.
Use a Catchy Domain Name Domain names are getting harder and harder to come by, especially the ones that seem the most catchy. However, spend some time doing a search and try to find one that a visitor would easily remember. If you owned an online health food store and called it Jack’s, which domain name alone would give you more traffic? Would it be Jacks.com or healthfoods.com? It would be the second choice, of course. Someone is likely to find your site by its domain name by simply typing it into a search engine since your domain name is also a frequently used search term.
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SECTION #2 - Boosting Your AdSense CTR Rate
In addition to a good SEO program, there are ways you can maximize your CTR with AdSense as well. Factors like targeted traffic, where you put your ads on the page, how many pages you have them on, things you have on your page, and even the width of the ads all may affect your CTR. Increasing your CTR rate is trial and error, with what works for some not working for all. But there are some techniques, as listed below, that work with almost all AdSense webmasters.
Monitor Traffic Just as your ads from AdSense are targeted to your audience, the traffic you attract should be targeted to your site. The more targeted your traffic is, the more success you’re going to see with AdSense. Monitor your site stats and traffic logs so you know where your traffic is coming from and can relate that to your CTR (click through rate). That will enable you to see what marketing that you’re doing is working and where your focus needs to lie.
Targeted Content Keep the content on each page of your website targeted toward the keywords for that page. By doing this, your AdSense ads will be better targeted to your content. If you do not do this, you’ll find you have a lower CTR because your ads are not as related to the content as they could be. The site below has ads targeted to a visitor’s general interest, but not to the page content. Visitors on that page want to learn about tools. By optimizing keywords to reflect
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knitting needles, the ads would be more targeted and receive a higher CTR than they already are.
Quality Content Good site content builds credibility and lends to a higher CTR rate. Keep your visitors interested so they return. You want them to add your URL to their favorites and come back often. Those returning visitors will lend to a higher CTR and increased revenue. Keep the quality content fresh too, so they always have something new to read.
Sticky Content Sticky content on your site and keywords related to that content. Find the higher rated keywords and key phrases for what your site offers and create sticky content around those. You can include breaking articles in relation to your
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product or service, testimonials, discussion groups, or surveys and polls.
Give Away Free Content If you have articles on your site, as you should, and write them yourself, consider allowing your visitors to use those same articles on their sites or in their e-zines. In exchange, you just ask for a link back to your site when they publish the article.
Offer Discounts to Newsletter Subscribers If you have a hard time getting visitors to sign up for your newsletter, try offering them a discount on your product or services as an enticement. The whole purpose is to get them to keep coming back to your site for updates; therefore, increasing the chance that they will not only become a customer, but click through an AdSense ad.
Be Helpful to Your Visitors Again, targeted ads provide a service to your visitors by providing them with links to more information and products closely related to your site. Create a feedback page on your site. Ask your visitors what they liked, what they’d like to see that you don’t have, and try to gain more perspective on your average visitor’s preferences. This will help you create new and quality content and target your visitors with that content and AdSense ads as well. Your helpfulness and concern pays off for your visitor and for you.
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Use an Autoresponder When someone makes a purchase, let him or her know about future sales or events that will happen on your site by using an autoresponder and promise to keep them updated. After all, these are already satisfied customers. Why not keep them coming back? You can also use it on an order page, to keep them coming back.
Use Quizzes to Build a Mailing List By having the answers to your quizzes using an autoresponder, you will gather email address to use for future site updates. Just be sure to let them know, with the answers to the quiz, that you will be contacting them to notify them of new quizzes and future updates to your site for their convenience. You want to gain visitors, not enemies, so give them a way to be removed from your mailing list at any time.
Use Surveys Surveys should be kept short and sweet, but are an excellent tool to discover what people are looking for and what you might be able to provide to keep them coming back. Use yes/no questions or multiple choice so it doesn’t take a lot of their time. Also, offer an incentive for taking the quiz, like a free e-book or a discount on their next purchase on your site. Not only will you receive their email address for future updates and lead them to return to your site, you’re also learning what your targeted audience is searching for. This will help you expand your site and increase your visitors, therefore CTR.
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Be Ready for the Weekends Web traffic is usually higher on the weekends, so have your site ready. Perhaps have a weekend sale or have an article that is published on your site every Friday night, in time for the weekend rush. By providing fresh content or weekendonly opportunities, you’ll give all those weekend surfers a reason to come to your site and click through your ads too.
Add Pages Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It’s important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.
Build a site per month If you can’t broaden your niche in order to place more ads on your site, build other sites. This gives you more pages to place ads on and, in turn, more revenue from AdSense. Just make sure you maintain quality content and your keywords are targeted to the content on each page as to get the most targeted ads possible.
Page Generators Page generators can generate a page for you in seconds. This can save you time and allow you to instead spending your time creating quality content. All you do is turn text files into already highly optimized, ready to publish, web pages. You can supply the software with your AdSense codes as well. You can try the Page Generator at
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http://www.web-positiongold.com/The-Page-Generator.htm freefor 30 days.
Keep Your Site Focused Don’t stray from the focus of your site or let your ads stray either. The key here is target. You always want the target: the target audience, the target ad, and the target content. Don’t stray from that. If you’re a game site, you don’t want to start offering dating advice and ads that relate to dating. Keep on the track you set yourself on, both for your site and AdSense. Nobody ever travels north by going south. Don’t do that with your site.
Target Your Niche Choose a broad niche for your site, then break it down into smaller niches. This is also site organization and will help you place better targeted ads. For example, if you have a computer site, break it down into sub niches: repairing computers, new computers, used computers, software, etc. If you lump things together on one page and don’t organize, you’ll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren’t as helpful to the visitor as you may think.
Don’t Chase the Million Dollar Keywords Don’t try to compete with the experts for the $100 keyword. It may work from time to time, but you’ll have more success with mid-range keywords, and less competition too. By using mid-range keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.
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In order to find the most popular keywords and key phrases, go to the sites listed below … they offer 100% free access: http://www.keyword-list.com http://www.keywordsense.com http://keywords.clickhereforit.com/2.htm HINT: there are several services out there that gives you access to TOP paying AdSense keywords for a monthly FEE. Why pay, get them for FREE at the sites above! Here’s a page where you can get 100 TOP categories you can target: http://www.prnetfirms.com/tpk52.htm Let me give you some examples from the site above: 1. Structured settlements 2. Mesothelioma 3. Life Insurance 4. Cosmetic Surgery 5. Death Insurance 6. Car Insurance 7. Asbestos 8. Ecommerce 9. Dental Plans 10. Private Jets IMPORTANT: it IS impossible to determine the exact price that a click will pay. You can, however, get a general idea of which keywords are likely to pay more than others.
Use Text Ads, not Image Ads By far, more webmasters have had success with text ads and not image ads. They look more like part of the
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document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.
Ad Placement Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it’s okay not to want to bombard your visitors with the site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn’t be in business for very long, would they? Your site should be the same way. Place ads where they can easily be viewed and where they’re visible to your visitors, like the site below did.
Viewing the Ads Since AdSense ads are targeted to your audience, it should be easy to work them into a page so that they compliment
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the content. You don’t want your ads to stand out, but instead, to blend into the page. Your AdSense ads should just be more information for your visitors. Think of it this way: by having targeted ads, you are doing them a favor and making their search a little easier. The ads will relate to your content, so they are going to be of some interest to your viewers. It’s important to place those ads on the page where they can help your visitors. Just remember, they should blend into your site. They should not stand out or be hidden. They are simply a part of the resources you offer your customers. If you think of them that way when you place them on the page, you’re going to pick the right spot every time. You’re giving your visitors more information that they might need. You’re giving yourself more AdSense revenue because your visitors will be much more likely to click through the ad.
Where to Place the Ad Of course, results will differ for different sites. Generally, wrapping blocks of AdSense ads in between blocks of quality content works well or placing them toward the top of the page works well and boosts CTR. Another suggestion is if you have links provided on the page, try placing your AdSense ads on top of them. Since attention is automatically drawn to links, having your ads above links will help to increase your CTR. Example: In this screen shot from http://www.lockergnome.com, notice how the ads are wrapped in with the text. A visitor can’t help but notice the ads. Also, note that the ads are directly targeted toward the text. The ads offer resources for downloads and services related to the world of technology that is spoken about in the text. This wasn’t done on accident. The Webmaster has optimized the site, using keywords and text targeted toward
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visitors. Therefore, the AdSense ads easily blend in, not only to the design, but the information on the page as well. This site is an excellent example of successful SEO and AdSense knowledge.
Vertical Ads Place vertical ads on the right side of the page. Most surfers tend to use their mouse to scroll down on the right side of the page; so placing your tower (or vertical) ads on the right gives it a higher chance of grabbing the visitor’s attention.
Small Ads Studies say that the upper right hand corner is the first spot on your site that someone sees. Try placing your small ads at the top right hand corner. Grab the visitor’s attention
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when they first come to your site with your AdSense ads. If an ad interests them, they’re still going to browse through your site, but they will come back to click through that ad.
Ad Format Wider ads appeal to more visitors because they’re easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it’s important to balance your ads and the content on your pages. You’ll discover that the way you think the ads should be for optimal CTR aren’t always where they need to be. Monitor your ad placement versus CTR and you’ll find the place and format that works best on each page.
Size of Ads Again, you’ll have to experiment on your site, but AdSense webmasters and insiders all seem to agree that the following ad sizes result in the higher CTR: 336 x 280 Large Rectangle 160 x 600 Wide Skyscraper 120 x 600 Skyscraper These formats are easy to read and attract attention.
Color of Ads Remember it’s very important for the ads to blend into your site. Use the same background color for your ads that you use on your site. However, don’t forget to change the color
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of the links to match as well. This helps blend them even more. Amount of Ads If you ever go through sales training for a job, you’ll learn that the customer has to trust you in order to buy from you. This isn’t any different with a website. It’s hard to build credibility when you don’t have the chance to meet them in person and let them see your smile or get to know you a bit, but that doesn’t mean it can’t be done. Too many ads on a site are the equivalent of spam in email. If your page has too many ads, it makes every ad you have less credible. Instantly, your customers do not feel like you are trustworthy, and they’ll probably leave your site immediately for fear of adware being installed on their computer. Your site should be about the content, not about ads. If your site is getting a lot of traffic, you’re going to be very successful with targeted ads from AdSense. Stick with it and don’t participate in every popular ad bank out there. It will cost you ad revenue because it will make you less credible.
Type of Ads If you’re going to display other ads in addition to AdSense ads, be sure those ads are just as credible because, again, people have to trust you to some degree to click through. If you’re advertising free adult shows on your homemade jewelry site, nobody is going to trust any of the ads you’re displaying. AdSense targeted ads help build confidence and trust. Don’t discredit yourself by placing any ad that you can find on your site. It will only cost you a high CTR. If
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you want to put other ads on your site and on a page with AdSense ads, make sure it’s not against Google’s TOS before doing so.
Ads on Multiple Pages Having AdSense ads on more than one page can increase your CTR, but also adds more interesting information to your site and offers more selection. Ads can be placed on forum pages, article pages, and even merchandise pages if placed correctly. Having different AdSense ads on different pages offers your visitors more options. Of course, they are all targeted ads, so you are providing them a service while increasing your revenue.
Reduce Your Filter List While your AdSense filter list filters out unwanted content, if your list gets too large, it filters out the number of ads that can appear. Instead of blocking a top-level domain from appearing, only block the exact pages you don’t want.
Search Box Put a Google search box on your site. You’ll be doing a service for your customers by allowing them to search from your site, but you’ll also be paid for every ad they click through on the results page. This is an excellent way to let your visitors find the ad that they want to click through. How much easier can it get? They’re searching for something that they’re determined to find; you provide the vehicle for them to find it and be paid for helping them. Go to Google and check out their AdSense for Search program.
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Ads that don’t look like Ads Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you’re providing, you’re giving them another point of interest rather than an ad that many people might shy away from. This screen shot below is a good example. The ads are framed in a column as the rest of the page’s information is. It is not made to stand out. They blend in and become part of the content.
Treat AdSense Like a Business Your AdSense ads are not just ads you are displaying on your age in hopes of making a few extra cents. Many webmasters enjoy thousands of dollars a month and more in revenue from AdSense. Those webmasters, however, treat it like a business of its own. They monitor traffic and where it comes from, key phrases that draw in more traffic. Don’t just track your site’s content, product, or service success. Track AdSense as well and make it work for you.
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Talk to Other Webmasters Google and private individuals offer several forums where AdSense Webmasters can discuss their success or shortcomings with the program. The day you sign up to participate in AdSense, sign up for at least one of these discussion groups as well. The more experienced members will provide tips and strategies that have worked for them, and might work for you too. It’s important to listen to the Webmasters who are receiving high click-through rates. The benefits to your AdSense experience and your revenue depend on it.
Stay Up-to-Date On AdSense Read and pay attention to all updates you receive about Google’s AdSense. Knowledge is power; it also can translate into more clicks and revenue. Take the time every now and then to do a search for AdSense articles. Since AdSense is the most popular advertising program on the ‘net, Webmasters and SEO experts like to write about it frequently. There may be a tip you can use to increase your revenue.
Visit other AdSense Webmasters’ Sites If you read about someone who is earning a lot of money with AdSense and seems to know how to get a high CTR, visit his or her site. Look at how their ads are placed in relation to their content. What are they doing different than you? Of course, what works for one site may not work for yours, but taking into consideration what’s working for others can only benefit you. If you have questions, email the Webmaster. Address them by name so they know
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you’re not spamming them and include a URL to your site. They may be able to provide a lot of insight.
Use AdSense Tracker As you move the ads on your page or make other changes, follow your CTR using your AdSense tracker. Note the changes you’ve made and when you’ve made them. This enables you to see what works and what does not work.
Move the Ads Sometimes return visitors only see what’s new or what’s changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you’ll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn’t “see” last week.
Automatic Insertion of AdSense Codes If your web server supports SSI, you can create an adsense.txt file for your ads and upload it to the root directory of your website. Then, just call the code on other pages using SSI. To learn how to use SSI, go to
Few Competing Hyperlinks If you provide links to other products and services on your site, make sure they don’t compete with your AdSense ads. The last thing you want to do is sacrifice CTR because you’ve provided the visitor with so many choices, they didn’t choose the ads on your page.
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Build a Discussion Group As you know, repeat visitors are who sustains your traffic. Without them, once you saturated your targeted market, there wouldn’t be any visitors. They are the ones interested in your site and what it offers and return often for updates. Create an online community for your site where your visitors can interact. Create topics that relate to your site. This will get more visitors returning, some even more than once a day!
Use Pictures By using an AdSense banner ad with small pictures above it that relate to the ads, you are not violating Google’s TOS, but you are drawing attention to the ads. Google does not yet have a problem with this as long as you do not use animated pictures or Flash.
Don’t be Afraid of AdSense Think of your AdSense ads as your business partner, not a competitor. Don’t be afraid that your visitors will choose to click through an AdSense ad over buying your product or service. Even if you don’t make a sale, if they click through an ad, you’re still making money.
Take AdSense Into Consideration When updating your content, keep your AdSense ads in mind. Can you refine your content to make the AdSense ads more appealing to your visitors? Doing things like this could increasingly boost your CTR.
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Give the Ads Space Leave a lot of free space around the ads. Even though you want the ads to blend in with your page, you also want them to be noticeable. Giving them plenty of free space allows the visitor’s attention to be drawn to them. You just have to direct their attention. Once a visitor reads that ads, since the ads are targeted, there’s a good chance they’ll click through.
Use Eyetracking In general, people scan a web page the same way every time, no matter what site they visit. Tracking these habits can help Webmasters place important content, or even AdSense ads, right where visitors will most likely see it. An Eyetracking map and more information are available at http://www.poynterextra.org/eyetrack2004/main.htm
Experiment with Colors Experiment with the colors you use on your page and where the colors are placed. It could be that some of your colors divert your attention away from your AdSense ads or, hopefully, to the ads. Use AdSense Tracker and your site states to see which colors are helping to increase your CTR.
Don’t Label Them as Ads Don’t label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there’s no need
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to point out that these are ads. It will just prevent them from blending in with the content of your site. Look at the page below. The AdSense ads are labeled as ads; therefore, set apart from the rest of the page’s content. Someone comes to this site looking for resources or products. Chances are, they’re not going to click on text that’s labeled as an advertisement. If the Webmaster feels it’s just an ad and not helpful information, why should the visitor feel any different?
See What People Are Looking For Always be aware what shoppers and surfers are looking for. Check out the top rated sites that might compete with yours in searches. Keep up to date on the most popular keywords. This will keep your site content up-to-date, you site competitive, and your content and keywords fine-tuned to get the most traffic and highest search engine ratings possible. You must remember that the more targeted and
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repeat traffic you receive, the higher you CTR are going to be.
Trial and More Trial As you can now see, SEO and AdSense go hand in hand, and how important the former is to the latter. Maybe you need to reinvent your site or start an SEO program. Perhaps you’ve gotten ideas about AdSense ad placement or size and are anxious to try them out. Whichever the case may be, as you set out to increase your CTR, be ready to create a strategy and track the results. Take into consideration your niche, your targeted visitors, and a realistic goal. Figure out your CTR percentage and begin to implement SEO techniques and AdSense strategies to raise it. You’ll start to see what works for you and your site as opposed to what doesn’t. Before you know it, you’ll be one of the success stories featured in another AdSense book.
Conclusion From site design, to site promotion, marketing, to search engine optimization, everything you do to improve your site will also improve your Adsense CTR. While it seems like a lot of work, if you build a professional site, do the research on how to bring traffic to it, and keep it a place visitors want to return to, AdSense will blend right in and be successful almost immediately. Increasing your CTR comes during, in between, and after building your site and its targeted traffic. It’s going to be a lot experimentation and tracking. And it’s going to be increased revenue for your site. You’re on the right path now. Good luck!
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