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Summary of a business plan

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					Business Plan

1. Summary
      Our project for a catering company "Student Order" with a program of weekend, with a
weekly delivery to the home, in Bucharest, for a specific clientele: students
     The initiators of this project are six students of the Academy of Economic Studies of
Bucharest: Irina Gabriela Balan, Balaceanu Tudor, Mihaela Burdea, Canter Daniela, Marek
Zanguropol Vinca Octavia and all students in Master of Business Administration.
     Year bearing in mind the qualities necessary for this case, we consider that our team has
what it takes to place a catering business type and it will overcome all potential obstacles that
could intervene in the course of our business (financial, communications, etc. .)
      The catering company will register on the CAEN code 562 'Activities feed (catering) for
events and other public services, "the group 56" Restaurants and other public service activities
", which sell food preparation in the form menu (dishes I and II), packed in plastic pots for single
use and transported to the home of the client or the workplace.
    After the revolution the number of canteens in the capital and even countries, have been
reduced or disappeared completely other situation, which is why we consider that there is a
niche market that we can occupy it easily.
    In addition, we consider that most of the students prefer this type of system that we propose
alternatives that variants such as receiving weekly packages by their parents, the supply means
offering only semi prepared foods etc.)..
    For standing was provisioned a maximum number of 100 students with residence in homes
Crangasi, the potential of being approximately 2300 students.
     The location will place the activity can serve about 2,000 students each week, so it gives us
a large enough base material, which will help us to achieve the initial goal, that is - say 100
clients per week .
    With regard to the market or we want to activate, it is relatively small (Complex + The
Belvedere Homes Regie-optional), but concentrated, with few suppliers.
    Thanks to the growth in demand in recent years (increasing number of households and the
number of accommodation places occupied), the market has adapted by providing new
opportunities for small entrepreneurs in the vicinity. Homes A6 and A7, with an approximate
capacity of 900 places were opened in 2006 and 2009, the focus A8 with a capacity of 450
seats was given to use.
    Thus, because of all these factors mentioned above appeared the locations of fast food,
restaurants, pizzerias, but few and that does not meet the demand for more and more.
    Our business will provide a rather broad range of products of high quality using local
ingredients, natural authorized distributors
     Our business will provide a rather broad range of products of high quality using local
ingredients, natural authorized distributors. Food will be packed in disposable pans with an
attractive design (depending on the type of product markets) in contact with the company but
also the ingredients used
       The award will be made by the base price (ingredients) which is added the price for the
work, hire of the canteen, transportation, the price of packaging. We will offer special discounts
for certain quantities orders, and payment is made at the time of delivery.
The initial financial resources needed will be provided by equity, that is to say 1000euro (about
4300Ron) including the costs of founding the company, the acquisition costs of revenues and
expenses with promotional materials
We were distributing personally produced using as a transport the car and as a personal space
for storage is not required because the products will book they are prepared and packaged.
        We will promote by various means:
-Promotion direct (personal) we have for every household to promote our offer, we will distribute
leaflets with the menu, price, preparation and packaging methods.
-Sampling (sampling) in small circles. We wish to attract potential customers and thus we hope
that customers who participate in these "samplings" we will promote
 We believe that students are not negligible, are more than 600,000 students in the capital and
we hope that our business will provide benefits for them and a long-term as the initiators.

2. The description of product offered

     Our project for a catering company, having a weekend program with weekly delivery at the
customer's home in Bucharest, for a specific audience: students.
      After the revolution the number of canteens in the capital and even countries, have been
reduced or disappeared completely other situation, which is why we considered that there is a
niche market that we can occupy it easily.
    In addition, we consider that most of the students prefer this type of system that we propose
alternatives that variants such as receiving weekly packages by their parents, the supply means
offering only semi prepared foods etc.).
     We believe that our case will be a success because of the fact that the area where we want
to implement the project (Crangasi) has not such a service, the only public catering places are a
small number of fast-type sites food. At this time the product we offer is in the design phase and
after 2-4 months will be in the implementation phase.
    In short we want to create a means by which we try to reduce stress for families of students
to provide them with weekly food packages. So, we facilitate our business by supplying the
students with food for 5 days
  With regard to the legal obligations and authorizations necessary we have an obligation to file
the Hall of Bucharest the following documents for the release of public power authority to:

Request-A-Type
-A declaration for the type of power supply unit public-Request type HGnr.843/1999
-The unique registration code
-The certificate issued by the Registry of Commerce;
-Evidence of ownership of space;
-Copy of ID card administrator;
-The hours of operation.

For the conduct of the activity will be needed human and financial resources (both will do) and
even to find a suitable location, in that we already choose different locations and properly
managed teams, which could be for rent the weekend, so when will be conducted the business
of our company.
     In addition, the workforce involved in the process of food preparation is very important,
which is why three of six team members will take one month development courses in the field of
public power, Pay equity (estimated cost 150 euro / person).

				
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